Located in Ginza 8-chome, the meat bun specialty restaurant "ginzaman" has been loved by Ginza club moms and business owners since its establishment in 2008. Open from **16:30 to 2:00 the next day (closed Saturdays, Sundays, and holidays)**, it features late-night hours and is especially crowded with customers around midnight.
The store's main attraction is its products, which pursue the "ultimate balance of red bean paste and skin. Each menu item is calculated to match the flavor and texture of the skin with the ingredients, attracting many people.
▼ What this article reveals
- The charm and popularity of "ginzaman," the late-night color of Ginza
- Three popular "ginza man" menus and their characteristics
- Hot topic on social networking sites! Specific examples and data on the response to "GINZAMAN"
- Why Ginza clubs are also loved: Late-night business and the reality of demand for food offerings
- Nationwide popularity of "ginzaman" spread by local shipping service
Table of Contents
Popular Menu and Features
The steamed meat buns offered by GINZAMAN are lavishly prepared with high-quality ingredients, each with its own specialized flavor. The main menu items and their characteristics are summarized in the table below.
| trade (brand) name | feature | Price (tax included) |
|---|---|---|
| Ginsaman (Gomoku-man) | Luxurious taste filled with Kagoshima Kurobuta pork, shrimp, quail eggs, etc. It is hearty and highly satisfying. | 490 yen |
| Kagoshima Kurobuta Man | Made with 100% Kurobuta pork, this juicy dish is overflowing with juices. Characterized by its rich flavor. | 590 yen |
| manju (steamed bun) with curry filling | The sweet crust and spicy keema curry filling are a perfect match. A must for curry lovers. | 480 yen |
Point:
Each menu item also attracts attention for its photo-worthy appearance, and the "ginza man (gomoku man)" is particularly popular on social networking sites for being "gorgeous and mouthwatering.
Late night hours and unique clientele
The following characteristic episodes explain why "ginzaman" is favored in Ginza late at night.
- Demand for club drop-offs
Moms of high-end clubs in Ginza often buy in bulk as gifts for their staff and customers.
It is not uncommon for a customer to be so bold as to hand over a 10,000-yen bill, saying, "Choose at your discretion. - Popularity of local shipping services
Local shipping is available, and there have been many posts on social networking sites saying, "I ordered it!" on social networking sites. The fact that it tastes good even when it is cold makes it a favorite among local fans. - Highly Rated Reviews
It has received more than 34 reviews on the food log and is well received on social networking sites as "a luxurious dish to end a night in Ginza.
Repercussions on social networking sites: specific posts and their impact
One of the factors behind the popularity of "ginzaman" is the buzz it generates on social networking sites. Below are specific data and examples.
Popular posts on social networking sites
- Instagram
Approximately 1,200 posts with hashtags such as "# ginzaman" and "# Ginza nikuman" were confirmed, with photos with a nightscape in the background receiving many likes in particular. The average number of likes is150-300 casesThe number of visitors to the area is up to - Twitter
Posts such as, "The perfect way to end a night in Ginza." There are also tweets from people from outlying areas who visit Ginza for "ginzaman," and the estimated number of tweets isApprox. 800The average number of likes is50 to 100The following is a list of the most common problems with the
| platform | Number of submissions (estimated) | Examples of major hashtags | Average number of likes |
|---|---|---|---|
| Approx. 1,200 | # GINZAMAN, # GINZA NIKUMAN | 150-300 cases | |
| Approx. 800 | # GINZAMAN, # Ginza Gourmet | 50 to 100 |
Evaluation of popular menu items
The following is a list of the most highly rated menus and their reviews.
| menu name | Evaluation content on social networking sites |
|---|---|
| Ginsaman (Gomoku-man) | The ingredients are sumptuous and luxurious, and the whole quail eggs are a delight." |
| Kagoshima Kurobuta Man | The juiciness of the meat is superb, and the richness of the Kurobuta pork is irresistible." |
| manju (steamed bun) with curry filling | The balance between the spicy red bean paste and the sweet crust is exquisite, and the spiciness is addictive." |
Media exposure and its impact
GINZAMAN" has often been featured on TV and in magazines. This has further encouraged postings on social networking sites.
- Influence of TV programs
When the product was featured on "Hirunandes" and "Strolling Master," there was a surge of posts on social networking sites saying that they went to buy the product after seeing it on TV. - Published in Magazines
The spread of articles introducing the restaurant on Machinuka and the Shokuraku Web site quickly increased awareness of GINZAMAN.
Effects of local shipping services
GINZAMAN" is also available for local shipping, and its services have produced the following effects
- Local fan acquisition
The "tastes great even when cold" feature supports the popularity of local delivery and is a reason for people to actually visit Ginza. - Directing customers to physical stores
Many customers say, "Next time I want to buy directly from Ginza," and local shipping is contributing to the creation of repeat customers.
Ginsaman Store Information
| (data) item | More Information |
| name of a store | gyoza-man |
| address (e.g. of house) | 1F Rape 3 Building, 8-5-24 Ginza, Chuo-ku, Tokyo |
| Phone number | 03-6218-0345 |
| Business Hours | Weekdays 16:30 - 2:00 |
| regular closing day | Saturday, Sunday, Holidays |
| Access | 5 minutes walk from Shimbashi Station |
| budget | ~999 yen |
| Payment Method | Cash only (no credit cards or electronic money) |
| Service | Take-out available |
Summary: Established as a Ginza specialty
Ginza Man has established itself as a new Ginza specialty thanks to the quality of its products, its late-night hours, and the buzz it generates on social networking sites. Behind this success was a thorough attention to the products and the special characteristics of the Ginza location.
The promotion through SNS and local shipping is particularly effective, and is expected to further increase its name recognition nationwide. When you visit Ginza, why not experience its charm at "ginzaman"?
Article Supervisor
Yuya Hachimine, CEO
Representative Director of ZENNO GROUP, Inc. known as a leader in the night work industry in Ginza. He worked for 14 years as a black-shirted worker in a high-class club in Ginza, and based on his experience, he provides various services for the industry. In order to improve the inefficient work system, he founded ZENNO GROUP Inc. and has contributed to the development of the industry.
Yuya Hachimine's SNS and related links
- Instagram: @88.hacci.88
- the Focus: Interview with Yuya Hachimine
- Laule'a Publishing The Moon Reading of the Wise Men: A former Ginza black dresser talks about the secrets of the customer service industry.
- local color: More about ZENNO GROUP
- GLOCAL.: ZENNO GROUP Initiatives
- Qualitas Column:Bringing innovation to the glittering "nightlife of Ginza.
