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Ginza Mitsukoshi Sweets Collection 2025 - A sweet moment connecting hearts and minds

[Thursday, January 23 - Friday, February 14, 2025] Ginza Mitsukoshi Sweets Collection 2025 - A sweet moment connecting heart to heart

The 2025 Ginza Mitsukoshi Sweets Collection will offer a special Valentine's Day season. This year's theme is "connect hearts. Sophisticated sweets will be available to strengthen the bond between you and your loved ones. The lineup is full of first-time brands, limited items, and cute packages that visitors can't help but pick up. This is the perfect sweets event to prepare for a heartwarming Valentine's Day.

▼ What this article reveals

  • Theme and outline of the 2025 Ginza Mitsukoshi Sweets Collection
  • Special feature on fascinating French confectionery brands carefully selected by Shibata Shoten
  • Attractiveness of three notable brands "FUJIU", "Petit Fours" and "La Vieille France".
  • Check out the top 5 recommended chocolate sweets selected by buyers!
  • Lineup of 4 chocolat brands for the first time at Ginza Mitsukoshi
  • A chance to learn professional techniques and sweet secrets at a demonstration seminar
  • Why are traditional French pastries attracting attention now? Find out why!
  • How to get the 2025 limited edition sweet items
  • Introducing popular products such as fondant chocolates limited to Ginza Mitsukoshi
  • Special Valentine's Day experience in Ginza with sweet aroma

Event Summary and Dates

Ginza Mitsukoshi will welcome visitors to the event with a variety of activities, including collaborations between leading Japanese sweets brands, the first appearance of up-and-coming chocolatiers, and demonstration events. Don't miss this event that offers a special moment for sweets lovers!

Special Feature 1: The Shibata Bookstore Select Sweets - Fascinating French Pastries

Three sophisticated brands in one place

Known for his sweets magazines "café-sweets" and "PâtissierShibata Bookstoreand Ginza Sweets Collection collaborate for the first time. Three brands that have mastered the traditions and techniques of French pastry will be carefully selected and introduced in their entirety.

  • ＜Patisserie de Chef Fujii
  • ＜Maison de petit fours.
  • ＜La Vieille France

Visitors can purchase traditional French pastries from these brands, chef's specialties, and even sweets that are reproduced from recipes in the book. In addition, seminars with demonstrations by the chefs of each brand will be held. This is a rare opportunity to experience professional skills up close and personal.

brand name feature Chef Name Representative Books
Patisserie de Chef Fujii Pursuing French pastries for over 50 years. Full line of baked goods and viennoiseries. Chef Yoshiharu Fujio French Classical Confectionery Revived in the Modern Age.
Maison de Petit Fours Started as a baked sweets specialty store. Unique baked sweets are attractive. Chef Yukio Nishino 'Maison de Petit Fours' baked goods.
La Vieille France A variety of French regional pastries and tarts. Impressive antique interior. Chef Shigekatsu Kimura The "Fool's Secrets of the Best Selling Patisseries"

Dates: April 1, 2012

  • Wednesday, January 22 - Monday, January 27
  • Venue: Ginza Mitsukoshi Shinkan 7F Event Hall

Details of each brand

1. Patisserie de Chef Fujii

Opened in 1993 by Chef Yoshiharu Fujio, who has more than 50 years of experience in French pastries. It features a lineup of more than 200 varieties, from baked goods to viennoiseries. We invite you to experience the skills of Chef Fujio, who has contributed to the development of the confectionery industry by giving lectures in Japan and abroad.

2. Maison de Petit Fours

A bakery specializing in baked goods opened in 1990 by Chef Yukio Nishino. It attracted attention for its "no showcase" store style, which was rare at the time. He is a pioneer in spreading the "baked confectionery culture" in Japan by utilizing his experience in France.

3. La Vieille France

Chef Shigekatsu Kimura's store focuses on French regional pastries. Drawing on his experience from his training in France, he offers sweets with a simple yet rich flavor. A wide range of products are available, including baked tarts, chocolates, and macaroons.

Special Feature 2: The Buyer's Selection! Top 5 recommended chocolate sweets

Welcome to a sweet heaven filled with sweet aromas! At Ginza Sweets Collection 2025, you will find an array of exquisite sweets that our buyers proudly recommend. All of them have unforgettable flavors that you will never forget once you try them. Why don't you come to Ginza Mitsukoshi and enjoy sweets that are pleasing to both the eyes and the palate? With limited-time items and freshly baked sweets available, make Ginza a special experience this winter!

1. cookies au morsels de chocolat - the aroma of freshly baked cookies

713 yen per ticket (Sales location: Event Hall, 7th floor, New Wing)

These cookies are made by Benoit Niens, a cacao artisan with a unique background as a former engineer. The carefully selected cacao from France with fermented butter gives these cookies an exquisite melt-in-your-mouth texture. Freshly baked cookies are served at the venue, and the aroma wafting through the air will surely make you stop in your tracks! We encourage you to try the freshly baked products on the spot.

2. double gelato - cold and happy hands-on with Colombian cacao

699 yen/piece (Sales location: 7th floor of the New Wing, Event Hall)

This cool and smooth gelato allows you to enjoy the deep flavor of cacao. In addition to "Tumaco" and "White," the limited edition Valentine's Day flavors "Elizabeth" and "Cowaka Leche" are also available; choose your favorite two from the four flavors for a personalized cacao experience.

Sales period: January 29 (Wed.) - February 14 (Fri.)
Valentine's Day limited flavors are only available during this period! These sweets will warm your heart even in the cold winter.

3. fondant chocolat - Thick, rich, and melt-in-your-mouth deliciousness

1,281 yen / 2 pieces (Sales location: Event Hall, 7th floor of the New Wing)

A special fondant chocolate, only available at Ginza Mitsukoshi, is now available. One bite and the rich chocolate from Ghanaian cacao will melt and overflow from the inside. You can enjoy two flavors, plain and raspberry, in this luxurious set. The taste is even more delicious when eaten warm!

Sales period: February 1 (Sat.) - February 14 (Fri.)
Limited to a quantity of 20 items per day! If you are interested, we recommend that you come early.

4. freshly baked financier (macadamia chocolate) - a handsome, happy aroma

486 yen per piece (Sold at: GINZA Stage, B2F, Honkan)

The "freshly baked financier," which is very popular every year, is further evolved this year with salted macadamia nuts and chocolate! Why don't you enjoy the rich taste created in collaboration with VitaMer, the Belgian royal purveyor? The freshly baked aroma and moist texture will surely make your heart flutter!

Sales period: February 3 (Monday) - February 14 (Friday)
Exclusive to Ginza Sweets Collection! Enjoy the delicious taste that only freshly baked sweets can offer.

5. chocolat coquille VANILLA - Amazing new texture!

4,320 yen/6 pieces (Sales location: 7th floor of the New Wing, Event Hall)

The ultra-thin chocolate pops in your mouth, and the smooth vanilla-flavored liquid chocolate overflows from within. The delicate, art-like design makes it the perfect gift. Why not enjoy this special sweet available only here with your loved one?

All of the sweets are "only available now" and "only here". Find your favorite one at Ginza Mitsukoshi while being enveloped by the sweet aroma. This Valentine's Day, please spend time filled with smiles as you enjoy these special sweets! Enjoy a fun time with your friends, family, and loved ones at Ginza Mitsukoshi♪.

Special Feature 3: The Notable brands opening for the first time at Ginza Mitsukoshi

At this year's Ginza Sweets Collection, four chocolat brands that are opening for the first time are attracting attention. Each of these new faces, with their own unique persistence and charm, will bring a sweet breeze to Ginza. All of the products are not to be missed! Be sure to check out the brands you are interested in and enjoy the special sweets that can only be found at Ginza Mitsukoshi.

1. prestigious name in France!

Recommended product: Fruit tablet, strawberry, 3,996 yen (made in Japan/1 piece)

The prestigious chocolatier , which has its main store in the 6th arrondissement of Paris, makes its first appearance at Ginza Mitsukoshi. Their signature product, the "Fruit Tablet Strawberry," is a charming combination of the tartness and sweetness of fresh strawberries and the luxurious harmony of bitter chocolate. Normally sold only on weekends in Paris and Tokyo, you can get these products at this event!

Limited sale dates: January 29 (Wed.), 30 (Thu.), February 2 (Sun.), 4 (Tue.), 5 (Wed.), 6 (Thu.), 9 (Sun.), 11 (Tue.), 12 (Wed.), 13 (Thu.)
Limited to 20 items each day, numbered tickets will be distributed (from 9:30 a.m. on the day at the Higashi-Ginza Exit, B1F, Shinkan).

■ Sales period: January 29 (Wed.) - February 14 (Fri.)
*Product sales dates differ from the limited sales dates listed above.
■ Sales location: Ginza Mitsukoshi, Shinkan 7th floor, Event Hall

2. a talented Belgian designer!

Recommended product: Glacius 8, 4,428 yen (made in Belgium / 8 pieces)

Opened in 2007 in Brussels, Belgium, the brand by Japanese chocolatier Yasushi Sasaki has now made its debut in Ginza, and was voted best chocolatier by the "Gault & Millau" guide in 2024. The company's products are made with carefully selected cacao and artisanal techniques. The "Gracious 8" is an assortment set of eight flavors, including pistache, green tea, and speculoos. The beautifully glossy chocolates will add color to your special Valentine's Day.

■ Sales location: Ginza Mitsukoshi, Shinkan 7th floor, Event Hall

Specialist in Colombian cacao! <Cacao Hunters

Recommended product: Cauca Leche 58% 999 yen (made in Colombia/28g)

Cacao Hunters®, a Colombia-based brand that handles everything from cacao research to chocolate production, makes its first appearance. The "Cauca Leche 58%" is a bitter milk chocolate made from special cacao harvested in the Cauca province of Colombia by Mayumi Ogata, Cacao Hunter®.

■ Sales period: January 29 (Wed.) - February 14 (Fri.)
■ Sales location: Ginza Mitsukoshi, Shinkan 7th floor, Event Hall

4. bean-to-bar from Japan! <Minimal bean-to-bar chocolate

Recommended product: 4 kinds of chocolate sandwich cookies 2,791 yen (made in Japan / 8 cookies)

Minimal, a specialty chocolate store from Shibuya, opens its first store at Ginza Mitsukoshi. Craftsmen carefully manufacture chocolates using high-quality cacao beans selected by visiting cacao farms around the world. The product of note at the event is the "Chocolate Sandwich Cookie. It is a luxurious product consisting of four kinds of chocolates, each with a different flavor of nuts and fruits, sandwiched between crispy cookies.

■ Sales period: January 29 (Wed.) - February 14 (Fri.)
■ Sales location: Ginza Mitsukoshi, Shinkan 7th floor, Event Hall

A sweet moment woven by brands making their first appearance in Ginza

Paris, Brussels, Colombia, and Tokyo. Sweets filled with the techniques cultivated in each of these places and the commitment to the ingredients are gathered at Ginza Mitsukoshi. These brands, which open the door to new tastes, are special and can only be found at this event. Please come to Ginza Mitsukoshi to enjoy sweet discoveries as you prepare for Valentine's Day!

 

Demonstration Seminar Information

Paid seminars by each chef will also be held. This is a chance to learn more about professional techniques and the appeal of sweets.

schedule Chef Name Contents venue
January 22. Chef Yukio Nishino Baked sweets demonstration & tasting Terrace Room, 9th floor, New Bldg.
January 23. Chef Yoshiharu Fujio Confiserie Demonstration & Tasting Terrace Room, 9th floor, New Bldg.
January 26. Chef Ryosuke Sugamata Shortcake seminar for parents and children Terrace Room, 9th floor, New Bldg.

Ginza Mitsukoshi Sweets Collection 2025 is a special winter experience waiting for you. Gems from top patisseries steeped in tradition, fresh surprises from brands making their first appearances, and a variety of sweets that will stimulate all five senses.... Don't miss this chance to discover "something special" that you can only find in Ginza. Sweet aromas and exciting moments await you in Ginza!

Article Supervisor

Yuya Hachimine, CEO

Representative Director of ZENNO GROUP, Inc. known as a leader in the night work industry in Ginza. He worked for 14 years as a black-shirted worker in a high-class club in Ginza, and based on his experience, he provides various services for the industry. In order to improve the inefficient work system, he founded ZENNO GROUP Inc. and has contributed to the development of the industry.

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