Attracting attention with the 2025 drama "Beloved".Ivy ShigesaburoHe was the first Japanese publisher of the Edo period. As a publishing producer in the Edo period, he left a significant mark on the history of Japanese culture by promoting the culture of the townspeople and creating the ukiyoe boom. In conjunction with the broadcast of "Belabo," Ginza Tsutaya Bookstore will hold a related event, "Tsutaya Shigesaburo Fair," where visitors can enjoy his achievements and Edo culture from multiple perspectives.
In this article, you will learn about the accomplishments of Tsutaya Shigesaburo behind the historical drama "Bessho" as well as information about events at Ginza Tsutaya. Don't miss this great opportunity to experience the fascination of Edo culture and the publishing industry, and the world of the historical drama in the present day.
▼ What this article reveals
- Experience the charms of the great drama "Bella Bola" at Ginza Tsutaya
- Who is Tsutaya Shigezaburo? Legendary producer who led the publishing culture in Edo
- Highlights and historical background of the historical drama "Belabo" are thoroughly explained.
- How to enjoy "Tsutaya Shigesaburo Fair" at Ginza Tsutaya
- What was Tsutaya Shigsaburo's producing ability that created the Ukiyo-e boom?
- Enjoying Edo Culture in Ginza: Tsutaya Shigesaburo and Machiya Culture
- Learn at the Book Selection Fair! Edo, Ukiyoe, and the World of Tsutaya Shigsaburo
- A must-see for fans of historical dramas! The Expanding World of "Bella Bola" at Ginza Tsutaya Bookstore
- Fusion of Edo culture and art to be experienced at the event space
- History and Modernity in Ginza: Cultural Evolution Learned from Shigsaburo Tsutaya
Table of Contents
Ginza Tsutaya invites you to the world of "Shigesaburo Tsutaya
Who is Tsutaya Shigsaburo? Leading publishing producer of the Edo period
Ivy Shigesaburo(also known as "Tsutaju") was a publisher active in the mid-Edo period and a key figure in the flowering of merchant culture. He opened a bookstore in Yoshiwara, the cultural center of the time, and introduced numerous ukiyoe artists and writers to the world. The works and cultural movements created by Tsutajige's producing ability have had a great impact on the present day.
Tsutaya Shigsaburo's Main Achievements
- Driving the Ukiyo-e Boom
Ukiyo-e became a symbol of merchants' culture by introducing famous ukiyo-e artists such as Toshusai Sharaku and Kitagawa Utamaro. - Pioneer in publishing for the general public
He published novels for reading and entertaining illustrated books, offering new pleasures to the people of the time. - Building a network of cultural figures
Based in Yoshiwara, the company brings together artists and cultural figures to realize many projects that are symbolic of the times.
Tsutajige's story depicted in the historical drama "Belabo
*Picture reference: NHK
The 2025 historical drama "Belabo" will focus on the life of Tsutaya Shigesaburo, depicting the vibrant town people's culture and the publishing industry in the mid-Edo period. Through the drama, we can learn how he was a pioneer of his time.
Drama Highlights
- A dynamic story set in downtown Yoshiwara
A realistic depiction of how Tsutaya Shigesaburo led the culture in Yoshiwara. - Relationship with Ukiyo-e artists
Through episodes with Toshusai Sharaku, Kitagawa Utamaro, and others, the background of the birth of Ukiyo-e is unraveled. - Development of merchant culture
It details how the townspeople of the time enjoyed and shared their culture.
Tsutaya Shigesaburo Fair" at Ginza Tsutaya Bookstore
Event Summary
- Period: Friday, January 17, 2025 - Thursday, February 13, 2025
- Location: Ginza Tsutaya and other Tsutaya bookstores nationwide
Ginza Tsutaya is hosting a special event related to the historical drama "Belabo". This event includes a variety of contents to enjoy the achievements of Shigesaburo Tsutaya and the culture of the Edo period.
Fair Highlights
| contents | Contents |
|---|---|
| Selection Corner | Books related to Shigezaburo Tsutaya and Edo culture are displayed in six different themes. |
| Original goods sales | Ukiyo-e and Edo-themed items and special drama-related goods are available. |
| talk event | An opportunity to learn in depth about the historical background of Tsutaya Shigsaburo and his accomplishments through lectures by historians and Ukiyo-e researchers. |
| Exhibition Space | A special exhibition area with ukiyo-e, replicas of Edo period publications, and related materials will be set up. |
Noteworthy Information: A number of books dedicated to Ukiyo-e and Edo culture are featured at the book fair. The following six themes are especially recommended for those interested in history and art.
Book Selection Theme: Deepening Edo Culture through Six Approaches
- Get to know Tsutaya Shigezaburo
A section with books that unravel the life and work of Shigezaburo Tsutaya. - Understanding Ukiyo-e
Learn about the background of the works of Toshusai Sharaku, Katsushika Hokusai, and others. - Know Edo
A zone with books explaining the social structure of the Edo period and the characteristics of the townspeople's culture. - Know Yoshiwara
Books that allow visitors to delve deeper into the history and cultural role of Yoshiwara's brothels are developed. - Tsutaju read in a novel
Enjoy history as a story in this fictional work about Shigezaburo Tsutaya and Edo culture. - Watching the Great Drama "Babe".
Materials related to the background of the drama and the secret story of the filming are exhibited.
A special space at Ginza Tsutaya where you can experience the culture of Edo
Event space surrounded by 6-meter-high bookshelves
The event space at the Ginza Tsutaya Bookstore features exhibitions and talk sessions related to Shigesaburo Tsutaya. This atrium space is a special place with a sense of openness, surrounded by books, perfect for learning about history and culture.
Examples of Exhibits
- Ukiyo-e replicas and publications from the Edo period.
- A contemporary artist's reinterpretation of Edo culture.
- An installation that recreates the work of Shigezaburo Tsutaya.
Summary: A special experience in Ginza where Edo and modern times merge.
Tsutaya Shigesaburo is once again in the limelight, thanks to the great TV drama "Belabo". His achievements have influenced much of contemporary culture. At the "Tsutaya Shigesaburo Fair" at Ginza Tsutaya, visitors can experience the glamorous culture of the Edo period and the fervor of the publishing industry in the present day.
Reasons to visit
- Learn more about the background of the great drama "Belabo".
- An opportunity to learn about Edo culture and Ukiyo-e from multiple perspectives.
- A special space where history and art merge to offer new discoveries.
When you visit Ginza, please take the opportunity to experience the world of Shigesaburo Tsutaya. You will not only learn about the history, but you will also find inspiration to add a new perspective to your modern daily life.
Article Supervisor
Yuya Hachimine, CEO
Representative Director of ZENNO GROUP, Inc. known as a leader in the night work industry in Ginza. He worked for 14 years as a black-shirted worker in a high-class club in Ginza, and based on his experience, he provides various services for the industry. In order to improve the inefficient work system, he founded ZENNO GROUP Inc. and has contributed to the development of the industry.
Yuya Hachimine's SNS and related links
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