Special Birthday for Mom Yumasu Kawaoka, Ginza Yoshi--Hachimine, with gratitude to her benefactor.

On January 9, 2025, a birthday event for Mama Yumasu Kawaoka was held at the famous Ginza restaurant "Yohshi. On that day, the restaurant was beautifully decorated with seasonal flowers and people who adored her gathered there. For one of them, Hachimine of ZENNO GROUP, Inc. this day had a special meaning. This special evening was colored with gratitude to his benefactor who supported him in the early days of the company and encouraged his business as the first contractor.

What this article will tell you

Fateful encounter with Mama Yumasu Kawaoka

Early start-up and first-time contractors

In April 2020, Hachimine launched ZENNO GROUP Inc. and was confronted with a challenging environment unique to a startup. It was Mama Yumasu Kawaoka who became the first contractor and showed faith in the business. This Yumasu Mama became the cornerstone of ZENNO GROUP's growth.

Who is Yumasu Kawaoka Mama?

Mama Yumasu Kawaoka is the owner-mama of the prestigious Ginza club "Yoshi" and attracts many people with her presence and charm. Her life and career are interwoven with tradition and innovation, and she shines uniquely on the Ginza stage.

Background from Kyoto Hanamachi

Born on January 12, 1981, Mama Kawaoka gained experience as a maiko and geiko in the Kyoto Hanamachi district, and then used that experience to become active in Ginza. The dignity and refined hospitality cultivated in this traditional culture are the foundation of her success.

the charm of talent and beauty

Mama Kawaoka is known for her beauty, style, and intelligence. She has a deep knowledge of wine and is admired by men and women alike. Her knowledge and dignified behavior is one of the reasons why she has a special presence in the club industry.

Ability to communicate as a woman living in the modern age

Despite her busy schedule, Mom Kawaoka continues to share her interest in social issues and her own opinions through social networking sites. Her posts, in both Japanese and English, reveal her international outlook and intelligence. In particular, topics related to the improvement of women's status and geiko culture have attracted a great deal of attention from many people.

She has been sincerely communicating about these themes and has gained a lot of sympathy. In addition, through short videos on TikTok, she shows how she chooses kimonos, her views on male-female relationships, and her own naked episodes, displaying both a familiarity and intellectual appeal.

A side of being a dog lover

Not only in her professional life, but also in her personal life, she lives a fulfilling life. She currently lives with two shelter dogs, and her attitude conveys her love and kindness toward animals.

Supporting presence for Ginza "Yo-Shi".

Yosei opened in Ginza in 2016, named after one character from the name of a geiko from her Kyoto days, "Mameyo," with the hope of offering the feeling of a good poem that will free one's mind. Later, in 2019, the restaurant moved to the current Ginza Miyukikan basement theater site, attracting visitors with an even more sophisticated space.

In Mama Kawaoka's every move, you will find a sensitivity that reads the times while respecting tradition. Under her leadership, "Yohshi" has become one of the best restaurants in Ginza, and with the opening of its sister restaurant "Shichinagi" in January 2024, there is no end in sight to its momentum.

A symbol of trust and challenge

Mama Yumasu Kawaoka is more than just a business owner. She has built a comfortable environment for both customers and staff by emphasizing trusting relationships with people. Her challenges and achievements have been a major force in shaping the future of Ginza club culture.

Beyond her success in Ginza, the leadership and care shown by Mama Kawaoka has much to offer today's entrepreneurs and women leaders.

Ginza - YOSHI - YOSHI

The Birth and Philosophy of Yoshi Poetry

Established in 2016, "Yosei" is located a short distance away from the center of Ginza where many of the clubs are located. The name "Yohshi" is a combination of the name of the owner, Mama Kawaoka's geisha name from her days in Kyoto, "Mameyo," and "the feeling of being liberated when reading a good poem. It expresses the wish to provide visitors with a special moment.

The interior of the restaurant is a sophisticated space that blends Japanese and Western styles, and the attached counter bar further enhances the adult atmosphere. While preserving the traditions of good old Ginza, the charm of "Yohshi," which incorporates modern sensibilities, attracts many people.

Ginza - Shichinagi -Nagi

Birth of a new challenge "Nananagi

Ginza Club Nanagi (Nagi) is a sister club of Yohshi, owned by Mama Kawaoka, and had its grand opening in January 2024 on the second floor of the Pierce Building in Ginza 8-chome.
The name Nananagi, which means "calm like the calm, windless sea," expresses our wish for a peaceful world.

The president is Miwako Nanase, a mama who has worked at many famous clubs such as Royal Garden and Jeanne d'Arc Group. Her experience and leadership have helped Nanagi become one of the most popular restaurants in Ginza in a short period of time.

Features of Nanagi

The interior of Shichinagi features a warm and modern design based on Japanese style. Visitors are invited to enter an extraordinary world in a space that blends carefully selected furnishings with first-rate service from the 2025 era.

Shichinagi, which creates new value, plays an important role in connecting Ginza culture to the next generation. By promoting reforms that are not bound by stereotypes but are in line with the times, Shichinagi breathes new life into Ginza's traditions.

What is YOSHI GROUP?

YOSHI GROUP values the trend in today's society to embrace diversity, and our philosophy is to manage the club with respect for others and emphasis on human connections. We are trusted by each and every customer and provide a relaxing space that is different from home or even the workplace. Those special moments are the essence of "humanity".

Yohshi Corporation began with the club "Yohshi" founded by Mama Yumasu Kawaoka in 2016, followed by the bar lounge "Neighbor" and the grand opening of "Nananagi" in January 2024. While preserving the good traditions of Ginza that have continued since the Showa period, we continue to take on new challenges every day as a pioneer that will lead us into the future.

To the future with gratitude in our hearts