Ginza Daytime Guide

New store opened at Ginza Mitsukoshi! In-depth explanation of the charms of "Sablé Michel

New store opening at Ginza Mitsukoshi! Thorough explanation of the charm of "Sable Michel".

On December 11, 2024, a new store specializing in sablé, "Sablé Michel," will open on the second basement floor of Ginza Mitsukoshi. We will tell you more about the charm of Sablé Michel, which attracts many fans with its beautiful design and particular taste, and about the limited products available at the new store.

Sablé Michel" is a brand that creates beautiful sablé inspired by the landscapes and cultures of the world. Michel, from which the store's name is derived, has taken the beautiful memories he has gathered from his travels around the world and given them form in the form of sablé. The taste and design have a romance that takes the eater on a journey.

▼ What the article reveals

  • What kind of restaurant is "Sablé Michel"?
  • More information about the new store opening at Ginza Mitsukoshi
  • Secrets of the popular Voyage Sablé tin
  • Attractiveness of cake sablé like shortcake
  • Contents of Seasonal Voyage Gift Cans
  • What is the difference between the two limited edition Christmas products?
  • Ginza Mitsukoshi Store Hours and Locations
  • Three Reasons to Choose Sublime Michel
  • Ideal for gift giving! Recommendations for the Michel Collection
  • Check out the latest news that sweets lovers will be interested in.

Sablemichel's main product lineup

1. Voyage Sablé - Popular can series that lock in memories of travel

  • Voyage tins, designed with motifs of countries and cities around the world, are very popular as gifts.

  • Points of Interest:
    • Airmail" series: world-famous paintings are made into sablefish.
    • Round Can": a spectacular assortment of round-the-world-themed products.
    • Gift assortments are also available for a special touch.

2. cake sable - Lovely shortcake-like sablefish

  • This luxurious product offers three kinds of freeze-dried strawberries, white chocolate, and plain sablé.
  • Package Variations:
    • Canned type
    • Bag Type
    • Boxed type
  • Recommended scene: Perfect for picnics and celebrations!

3. Fleur Cream Sandwich - One with a pretty flower motif

  • Four flavors are available: cacao, butter, strawberry, and pistachio.
  • The design using freeze-dried fruit is a gem that can be enjoyed by the eye.

4. caprese - Simple sablet with the image of a wide-brimmed hat

  • Simple and gentle egg sable. The package with a blue bird design is also attractive.
  • Light as a gentle breeze, this dish is sure to please any palate.

5. Michelle Collection - Luxury gift assortment of popular sablé

  • A cake sable with strawberries on top, a flower-shaped cream sandwich, and a big hat sable all in one place.
  • A wide variety of assortments are available for various occasions.

Seasonal products are also not to be missed!

Winter Limited Edition Voyage Gift Cans

  • theme: A special design inspired by the scenery of Paris in winter.
  • feature:
    • Larger than a regular Voyage can.
    • Ideal for winter tea time or as a gift.
  • Sales period: Winter 2024 only.

Christmas Limited Edition Voyage Sablé Tins

  • This year's theme: Christmas Market in Germany.
  • (product) line-up:
    • New German Cans
    • Resale London Cans
  • Two types of Christmas moods are available to enjoy with family and friends.

New Store Details

  • address (e.g. of house): Western Confectionery Corner, B2F, Ginza Mitsukoshi Main Building, 4-6-16 Ginza, Chuo-ku, Tokyo 104-8212, Japan
  • Open Date: Wednesday, December 11, 2024
  • Business Hours:
    • Normal: 10:00 a.m. - 8:00 p.m.
    • First day (Dec. 11): until 4 p.m.

Why "Sable Michel" is chosen?

  1. Unique design: Beautiful packaging reflecting the landscapes and cultures of the world.
  2. High quality materials: Safe taste made with carefully selected ingredients.
  3. Wide Variety of Variations: Limited editions for each season and a lineup that always has something new to discover.

The opening of the new store at Ginza Mitsukoshi is a great opportunity to bring the charm of Sablé Michel to even more people in the heart of the city. Please visit the store as a gift for a special everyday occasion or as a treat for yourself.

 

Here is an addendum from the author. ZENNO GROUP Inc. proposes innovative planning and production that has never been done before.

Together, we aim for success by providing creative ideas that exceed our clients' needs for events and product promotions.

We are particularly focused on creating unique experiences that are one-of-a-kind and maximize the value of your brand.

We are your partner to turn your ideas into reality. Let's start a new challenge together. We look forward to hearing from you!

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Article Supervisor

Yuya Hachimine, CEO

Representative Director of ZENNO GROUP, Inc. known as a leader in the night work industry in Ginza. He worked for 14 years as a black-shirted worker in a high-class club in Ginza, and based on his experience, he provides various services for the industry. In order to improve the inefficient work system, he founded ZENNO GROUP Inc. and has contributed to the development of the industry.

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