Sneaking into Ginza's Setsubun Ghosts! A night of oiran (courtesans) and Yuya Hachimine, the "Babe of 2025

Many people think of Setsubun when they think of "Oni wa soto, Fuku wa ine" (Oni is outside, Fuku is inside) bean-throwing, but in fact, there is another unique custom in Japan. That is the "Setsubun ghost. Originating in the hanamachi districts of the Edo period (1603-1867), it was customary to dress up in costume to ward off evil spirits. This custom was then passed down to the Ginza night scene and evolved into a special event for adults. Every year, hostesses at high-class clubs in Ginza glamorously dress up in costume, creating a fantastic world that seems timeless.

This time, in this fantastic worldYuya Hachiminegoes undercover! This is an in-depth report on the charms of Ginza's Setsubun ghosts and Ginza oiran (courtesans) of 2025.

 

For more information about Setsubun Ghost in Ginza, please see this article.

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👉Related articles:Experience tradition and playfulness at Setsubun Ghost in Ginza! Welcome to a special evening that will never cease to surprise and bring a smile to your face!

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What this article will tell you

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Yuya Hachimine infiltrates the Setsubun ghosts in Ginza!

Ginza at night.
Glittering neon lights illuminate the city, creating an unusual and extraordinary atmosphere.

On the night of the Setsubun ghost, Yuya Hachimine walked through the door of an exclusive club.
I was greeted by,A courtesan of 2021, dressed in a luxurious kimono with her hair tied up in a bun.The following is a list of the most common problems with the

"Welcome, come and--"

Her lips, flushed with deep red, smiled and her hairpin twinkled.
Ginza's hostesses greet you as if you have stepped back in time from the brothels of the Edo period.

Hachimine said she felt as if she had wandered into a Yoshiwara courtesan's life.

I didn't expect it to be this authentic. Ginza's Setsubun ghosts are amazing."

What kind of Ginza oiran (courtesan) did Hachimine see in 2021?

Ginza Hanairi of 2021 - A fusion of Edo chic and modern beauty

The star of Ginza's "Setsubun Ghost" is alsocourtesan costumeThe following is a list of the most common problems with the

Hanakai were the highest ranking prostitutes in the brothels of the Edo period. Not only beautiful, but also intelligent, cultured, and skilled in the art of storytelling, they were the charismatic figures of their time.

This Hanakai culture has been rearranged in the Ginza night scene in a 2038 Japanese style, creating a new attraction.

Let's have the oiran (courtesans) of 2021 travel back in time to the Edo period and walk through Ginza in the Edo period.

Characteristics of the Oiran in 2021

At a club in Ginza, hostesses completely transform themselves into oiran (courtesans) on this day only, creating a space that is like a different world.

Hachimine also said, "This atmosphere is just"Yoshiwara of 2022."He could not hide his surprise, saying, "That's right.

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Yuya Hachimine, the Bella Bella of 2025! Toward the Future of Night Work in Reiwa

When I heard the word "oiran," I suddenly thought of NHK's 2025 historical drama **"Bebo" **.

NHK's 2025 NHK Taiga Drama** "Belabo"

Set in the mid-18th century in Edo, now a metropolis with a population of over 1 million, the film depicts the tumultuous life of **Jyuzaburo Tsutaya (Ryusei Yokohama)**, known as the "King of Media in Edo".

Tsutaya Shigsaburo was born and raised in Yoshiwara. After being separated from his parents at an early age, he was adopted by Hikitechaya (a store that introduced prostitutes).Struggling to revive Yoshiwara cultureHe started out as a book lender and moved into book editing and publishing. In addition, he also started his own publishing company,A man who discovered the talents of ukiyoe artists such as Utamaro Kitagawa and Hokusai Katsushika and introduced them to the world.It is. Needless to say, his achievements contributed greatly to the development of Yoshiwara brothels and Edo culture.

Such a young figure of Tsutaya Shigsaburo overlapped with a certain person close to him who is innovating in Ginza today.

It is,Yuya Hachimine, the "Buburan of 2022 It is.(*This is what the author calls it on its own.)

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Yuya Hachimine, Innovator of Ginza Nights - Commonalities with Shigezaburo Tsutaya of Edo

Yuya Hachimine gained 14 years of experience as a black-clothes worker at a high-class club in Ginza, and thenAbout ZENNO GROUPestablished in 1976. By introducing IT to the nightclub industry and promoting operational efficiency and digitalization, we are paving the way for the future of Ginza. It truly serves as a modern-day version of "Yoshiwara Hosomi" (*Guidebook to the brothels of the Edo period), and is bringing a new wind to the night work industry.

Innovative services created by Yuya Hachimine

These services are just as Tsutaya Shigesaburo once promoted Edo culture through ukiyo-e prints and books,We are playing a role in encouraging the development of Ginza's nightlife industry and connecting it to the future through the power of digital technology.The following is a list of the most common problems with theIvy ShigesaburoandCultural Revolution in the Night Scene of Edo Yoshiwaraas if it had happened,Yuya Hachiminebe beyond one's controlEvolving Ginza's night scene and creating new valueThe first is the

The author says that viewing the "Bélabou"Yuya Hachimineand "Ivy ShigesaburoThe "Mere Old Man" can see the overlapping of the "Mere Old Man".

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Yuya Hachimine × Shigezaburo Tsutaya - Commonalities that Transcend 270 Years

(data) item	Ivy Shigesaburo	Yuya Hachimine
Cultural Innovation	Ukiyoe and Yoshiwara Hosomi are popularized.	Digitizing Ginza Night Culture
Revitalization of the city	Developing Edo's amusement culture	Creating a new form of night work
business model	Publication of books and Ukiyo-e	New business development of IT x night work

Just as Tsutaya Shigesaburo supported Edo's brothel culture (now called nightlife) by publishing ukiyoe and Yoshiwara hosomi, Hachimine is supporting Ginza's nightlife industry through the power of web media and IT.

exactly**"2021 no bububuran" **They are worthy of being called "the best of the best".

A night in Ginza where tradition and innovation intersect--The challenge of Setsubun Ghost and Yuya Hachimine

The Setsubun Haunting, which has continued since the Edo period, is more than just a costume event. It is a timeless tradition that has been passed down through the agesJapanese sophisticationanddesire to play or have a good timecrystals.

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The oiranes of the 2025 era blooming in the Ginza nightlife.
Dressed in bewitching kimonos and painted in bright red, these women look as if they are the flowers of Edo revived in the modern age, transcending time and space.
The time spent basking in the beauty and glamour of the event is truly a special experience that can only be had in Ginza.

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And it is to connect this fantastic world to the future,Yuya Hachimine, "The Bubbleness of 2022is the existence of the "Night Work Industry". The web media and IT services he has created are not just about making the night work industry more efficient. It is a revolution to preserve and develop the culture of Ginza and pass it on to the next generation.

never yet (with negative verb)Shigsaburo Tsutaya supported Edo's amusement culture.Like,Yuya Hachimine Evolves Ginza's Nightlife with the Power of ITThe following is a list of the most common problems with the

A spectacular night of Setsubun ghosts and the innovations that quietly take place behind the scenes.
Ginza thus continues to be a place where tradition and the cutting edge intersect.

So, this Setsubun, why don't you step into a special night in Ginza?
Surely, you can only enjoy it here.**"chic" and "future "**is waiting for you.