Phalaenopsis orchids in Ginza are reborn as brandy - the "LOSS IS MORE" innovation project that lights up the life of flowers once again.

Phalaenopsis orchids adorn the nights of Ginza. Behind the glamour of the orchid, the flowers are quietly discarded when they have finished their usefulness.
A new project was born to shed new light on the reality of such "flower loss.

Corporation LOSS IS MORE The "TheGinza Phalaenopsis Brandy Project".
This is an innovative attempt to transform the phalaenopsis orchid as a gift into a "toast to the moment".

I would like to exchange the feelings of the giver and the receiver once again in a glass."
The challenge that began with these words was crowdfunding.Achieved 507% of targetIt has attracted a lot of sympathy and attention.

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What the article reveals

Reasons for the large number of orchids being thrown away and the "flower loss problem" unique to Ginza.

Phalaenopsis Culture in Ginza

Ginza is one of Japan's most popular areas for gift-giving culture.
New restaurant openings, anniversary celebrations, promotions - in the nightlife district, beautiful white orchids are given as a symbol of "success" and "respect.

Although these high-end flowers can cost from 10,000 to several tens of thousands of yen each, the reality is that their lifespan is short and they often die within a few weeks.
After finishing decorating,Many disposed of due to management space and cost issuesIt has been done.

Scale of flower loss and environmental impact

In Tokyo's Chuo-ku (Ginza area), Phalaenopsis orchids are said to be traded in the tens of thousands of pots annually.
Because many of these are "disposed of after use",

• CO₂ emissions from incineration

• Transportation Energy

• Increase in landfill waste
  It also has no small impact on the environment, such as

In this context, the idea of "recycling orchids into brandy" is attracting attention as a new sustainable proposal.

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How Phalaenopsis orchids are transformed into craft brandy - a "fragrant cycle" created by craftsmanship.

Distilling flowers" - it sounds simple, but in reality, it requires a sophisticated technique that combines delicate fragrance and safety.
LOSS IS MORE has partnered with **Shiryuri Brewery**, a long-established winery in Katsunuma, Yamanashi Prefecture, to manufacture the products using a precision process.

Below is a complete picture of the actual manufacturing process.

The finished brandy is,Unique aroma of elegant floral notes of orchids that leaves the nose.It has a
It is a drink that truly captures "a night in Ginza" in a bottle.

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Empathy shown in crowdfunding - the reason for 100% achievement in just one day.

The crowdfunding took place from August 19, 2025 to October 5, 2025,
**According to the target amount of 1 million yen, 5.07 million yen was ultimately raised (achievement rate of 507%)**, an astounding achievement.

The number of supporters is251 peopleThe first 100% achievement was achieved in just 24 hours from the start of the program.

Main return contents

Three reasons for the support garnered

1. Narrative Social Significance
   　The concept of "revitalizing discarded flowers" resonated with the public.

2. Limitations and scarcity
   　The brandy derived from orchids is an unprecedented product. The value-added of limited quantities was also a motivation for support.

3. Providing Experience Value
   　The club is designed as an "experience" for visitors to enjoy the products, such as the club entry experience and drink comparison sets.

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Circulating Culture: Brandy Weaves "Relay of Thoughts

The real value of this project is not just product development.
It is,Give -> Decorate -> Discard -> Reclaim -> CheersThe goal is to create a new cultural cycle of

• recycling-oriented business modelWaste flowers are converted into resources, achieving both economic and environmental benefits.

• Inheritance and reinterpretation of gift-giving cultureThe "gift idea" is once again transformed into a "drinking experience".

• community revitalizationGinza: Ripple Effects on the Local Economy through Collaboration between Ginza and Yamanashi

• New brand valueEstablishment of a new genre: Sustainable x Luxury

Together, they perfectly match the current trend of **"from product consumption to story consumption "**.

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Future Development: From Phalaenopsis Orchids to National Flowers

The project is scheduled to begin shipping products and selling to the public after October 2025.
Furthermore, LOSS IS MORE envisions the following future

1. the concept of transforming flowers from all over Japan into "sake

• Lavender in Hokkaido

• Fukuoka Roses

• Okinawa Bougainvillea
  and other iconic local flowers are upcycled as craft spirits.

2. collaboration with restaurants and hotels

• Limited edition cocktails offered at bars and hotels in Ginza

• Organizing a flower-themed pairing dinner event

3. demand for overseas exports and gifts

• The company is considering expanding into the international luxury market as "a brandy that embodies the Japanese gift-giving culture in a bottle.

4. development of a flower collection network

• We have established a sustainable eco-system from collection to production in cooperation with local flower stores, wedding halls, and companies in each region.

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Summary: From Ginza to the World, a "Culture of Drinking Your Thoughts" Begins

Since the days when "sending flowers" was the norm,
Toward the age of "tasting flowers again.

The Ginza Phalaenopsis Brandy Project is,
**"We have a beautiful vision of taking flowers that would otherwise be thrown away and making them a part of people's lives once again.

It is not just upcycling,Creating a New Culture of Circulating ThoughtsThe following is a list of the most common problems with the
It is also a challenge to pass on the "gift-giving culture" of Ginza to the future.

The life of the flower shines again in the glass.
This drink will be a toast to a sustainable future.

Article Supervisor