A new standard of Tokyo souvenirs! Ginza “FUKIYOSE” was an "edible jewelry box

When looking for souvenirs in Tokyo, it is a good thing to know that there are Japanese-style confections that are “exciting to look at and appreciated by people of all ages. The famous confectionery ”Fukiyose" from Kikunoya is a colorful and gorgeous "edible jewel box" that makes you want to take a picture the moment you open the lid. Here we introduce the charm of Fukiyose.History, contents, taste, lineup, gifts, store informationThe following is a compact and comprehensive explanation with figures ranging from

What this article will tell you

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What is "Fu-Ki-Yose"? A confectionery that brings good luck when "Fu" and "Ki" come together.

Meaning behind the name

Fukiyose has its roots in "fukiyose," dried confections served at tea ceremonies.

• "Blow-in."
  Sweets representing leaves and nuts blown by the wind

• "Tomi ki yose."
  Auspicious name with a wish that “Tomi” and "Ki" will "come together" = wealth and good fortune will come together.

It is like a can filled with small fruits brought by the wind,Lucky Treasure ChestThis is a Japanese confectionery concept.

More than 20 kinds in one can! Contents of FUKIYOSE

The contents of Fugiyose change depending on the type of can and the season, but the basic composition is as follows.

Main sweets in Fugiyose

I find myself picking up "this shape next," "this color next," and so on,Designed for a little bit of both sight and tasteThe company is now in the process of

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The 135-year history of Ginza Kikunosha and the history of the birth of FUKIYOSE

Founded in 1890, 135th anniversary in 2025

Ginza Kikuwasya is

• Established: 1890 (Meiji 23)

• Location: Kobikicho, Tokyo (near the current Kabuki-za Theater)

• Initial signature product: Kabuki rice crackers

The store is a genuine “Ginza-born” Japanese confectionary store.

In the late Taisho period (1912-1926), the second generation took a hint from dried sweets at tea ceremonies.
The goal was to create a confectionery that offered a variety of tastes all at once, and the result was the now registered trademark "FUKIYOSE".
In 2025.135th anniversary of the company's foundingThe product is still loved as a signature product even now that it has reached the

Gold pattern on black background, attention to tin can design

Speaking of Tomikiyose, it is also a good place to start.Tin can with gold pattern on black backgroundThe following is a list of the most common problems with the

• Designed by the third generation

• The motif is based on travel tools from the Edo period, such as a Uchide no Kozuchi, a purse, and a hat.

• A design that evokes good fortune and "travel and starting out on a new journey".

Many fans use the tins for a long time as accessory cases or small objects, creating **“enjoyment that lasts long after the meal is over.

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Five reasons why FUKIYOSE is chosen as a Tokyo souvenir

The moment you open the lid, you will say "Wow! Visuals that make you say "wow" when you open the lid

Fuji, cherry blossoms, beckoning cats, sea breams, stars, the moon, colorful kompeito sugar...
What jumps out at you the moment you open a can of Fugiyori,A colorful world like a jewelry boxThe following is a list of the most common problems with the
The visual appeal of these sweets makes you want to take pictures of them, making them the perfect Tokyo souvenirs to show off.

Japanese-style cookies come in about 10 flavors. Butter-free and light texture.

The Japanese cookies that form the base of Fugiyose are,

• Hokkaido wheat flour

• Eggs produced near the factory in Chiba Prefecture

• Domestic sesame and domestic powdered green tea

The products are made with domestic materials, such as
Because the formula is designed to be light, not buttery,Less oily, light texture that makes you want to eat as many slices as possibleIt is.

3. gentle sweetness that can be enjoyed by everyone from small children to the elderly

• Wasanbon...fine and refined sweetness

• Ochigans...crumble gently and melt in your mouth.

• kompeito...crispy texture accents

Overall, the product is designed to be “not too sweet ”** and goes well with Japanese tea, coffee, and black tea, making it a safe gift for people of all ages.

4. can be carried at room temperature and has a shelf life of approximately 2 weeks

FUKIYOSE mainly offers dried confections that can be stored at room temperature and have an expiration date ofApproximately 2 weeksis the standard.

• Carrying on Shinkansen and airplanes

• Give on the last day of a multi-day trip.

• Shipping to distant relatives

and easy to handle in such situations,Practical Tokyo SouvenirsIt is.

5. won the Minister of Land, Infrastructure, Transport and Tourism Award in a national souvenir contest

Among FUKIYOSEI, "Tokusen Can JAPAN" is,
The product won the **NIPPON OMIYAGE AWARD**, Minister of Land, Infrastructure, Transport and Tourism Award (Global Category)** in a nationwide judging competition for tourist souvenirs.

It is a well-proven confectionary that has been highly evaluated not only for its "deliciousness," but also for its "Japaneseness" and "attractiveness as a souvenir to be brought overseas.

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Lineup and how to choose: Fugiyose by price and scene

Fugiyose has a wide variety of cans depending on the shape, size, and motif of the can.
Typical lineup,By price range and sceneLet's organize this in the following way.

Main Lineup and Approximate Prices

(*Price range is approximate. They may vary depending on the time of year and the dealer)

How to choose by scene

• For formal souvenirs and greetings
  → Specially Selected Can JAPAN, small and medium cans

• When you want to share with family and friends.
  → Slightly larger size of medium and seasonal cans

• For a casual gift or a treat for yourself.
  → Small size of blue round cans and seasonal cans

• For New Year's Eve and New Year's holidays, opening a new store, and other occasions when you want to be aware of “good luck”.
  → Can with Chinese zodiac signs for good fortune, sea bream or beckoning cat motifs

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Seasonal Fugiyose" with a craftsman's playful spirit

One of the charms of Fugiyose is that its contents change little by little throughout the year.

Spring: Cherry blossoms and greenish browns dancing, Fugiyose at the gate

• Wasanbon in the shape of cherry petals

• Greenish or pink cookies

• Light-colored kompeito

It is a perfect way to celebrate the "start of a new season" as a gift for graduation, enrollment, or employment.

Summer: A can of “cool” with stars and goldfish

• kompeito sugar with images of stars and the Milky Way

• Motifs reminiscent of waves and goldfish

When served in a glass bowl, it looks cool and looks good as a tea cakes for summer guests.

Autumn: Mature coloring with a love of the moon and autumn leaves

• Round motif reminiscent of a full moon

• Autumn flowers such as maple and chrysanthemum

Fugiyose is a moist and enjoyable drink with hot tea for moon viewing and long autumn nights.

Winter/New Year's Day: Wish for good luck with zodiac sign motifs

• Fudashi with the year's Chinese zodiac sign painted on it

• Lucky charms such as tai (sea bream), beckoning cat, and daruma dolls

Since the design changes every year, many repeat customers keep a collection of "this year's zodiac sign cans.

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Is “After You're Done with Tin Cans” the Real Deal? Popular Reuse Ideas and Other Specialties

Reuse of tin cans that you will want to keep forever

FUKIYOSE tin cans are so cute that you can't throw them away when you're done eating.
In fact, many people use it in this way.

• Storage case for accessories and watches

• Sewing sets and button holders

• Stationery case for sticky notes, paper clips, seals, etc.

• Tea bags and individual snack containers

• Mini boxes with dried flowers or potpourri

The modern Japanese design allows it to fit directly into your interior.

Deep-fried manjuu: popular even among those who don't like red bean paste

The "Aged Manju" is sold only at the main Ginza store and some other stores,

• Deep fried pastry with a generous dusting of macadamia nuts on the surface

• Crispy on the outside, moist on the inside

• Anko (red bean paste) is not too assertive, and the savory taste of nuts accentuates the flavor.

Even those who "don't have a sweet tooth" or "don't like red bean paste" like it,
Not just tea,Snacks for drinksSome people enjoy it as

Elegant Kuzumochi made with Honkaku

Along with Fugiyori, another famous confectionery is Kuzumochi.

• Plump and elastic with honk-ge-flour

• Excellent with soybean flour and molasses

• The clean aftertaste makes it a good after-dinner dessert.

Fugiyose like a jewelry box" and "simple and elegant kuzumochi."
It is recommended to compare the two famous confections with their contrasting charms.

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Ginza Kikunosha Restaurant

You can buy Fugiyose at department stores or online, but if you're going out to GinzaExperiences to choose from at the main storeI would also love to enjoy the

Basic Data of Ginza Kikunosha HONTEN

In stores,

• Various kinds of Tomi-yose

• manjuu fried in deep-fried tofu

• kudzu starch cake

• Seasonal Fresh Sweets

You can choose from the lineup at the time with your eyes, such as

Also, about once a month.Japanese Sweets Making Classis also being held,
You can also experience making your own wagashi while watching the craftsmen's skills up close.

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Summary: FUKIYOSE is a treasure box from Ginza that is “a pleasure to look at and a relief to eat.

Finally, let me summarize some points about Fugiyose.

• Established in 1890, 135 years of historyThe signature product of Ginza Kikunosha, which has

• in a canMore than 20 typesThe "Edible Jewelry Box" is packed with Japanese-style cookies, kompeito (kompeito sugar), and wasanbon (Japanese three-bean cake) confectionery from the

• Light, butter-free cookies x gently sweetened with wasanbon,Tastes that can be enjoyed by children and the elderly alike.

• Easy to carry at room temperature and expiration date.Approx. 2 weeksThe perfect Tokyo souvenir with

• In the 2022 Souvenirs Award.Received the Minister of Land, Infrastructure, Transport and Tourism Awardtalented person who has made

• Even after you finish eating, you can keep the tin can.Long-lasting enjoyment as a small container

If you are looking for a "special and not-to-be-missed souvenir" in Ginza, Tokyo,
Fugiyori is definitely one of the cans to be considered.

The moment you gently open the lid, the colorful world of Fugiyose unfolds.
Next time you travel to Tokyo or take a stroll in Ginza, take a look at the “jewel box” with your own eyes.

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