ETRO: Etro

Etro (ETRO) is a luxury brand founded in Milan, Italy in 1968. The paisley pattern created by founder Gerolamo Etro is loved around the world as a symbol of the brand. Starting as a textile manufacturer, Etro has now grown into a lifestyle brand offering a wide range of items including women's and men's wear, bags, accessories, perfumes, and home collections. The Etro store in Ginza is a special place to experience the history and innovation of the brand.

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ETRO: Etro Ginza Store Basics

Information on Etro's major stores in Japan, including Ginza, is summarized below.

Store Name	address (e.g. of house)	Business Hours	Google Map URL	Store URL
Etro Ginza Main Store	6-6-1 Ginza, Chuo-ku, Tokyo	11:00 - 20:00	View on Google Maps	Official Site
Etro Matsuya Ginza	2F Matsuya Ginza, 3-6-1 Ginza, Chuo-ku, Tokyo	11:00 - 20:00 (until 19:30 on Sundays and holidays)	View on Google Maps	Official Site

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It's good because it's in Ginza.

The main Etro store in Ginza is a special space where you can experience the brand at its best. In harmony with the sophisticated atmosphere of Ginza, the store is decorated with Etro's symbolic paisley patterns and vivid colors. One of the unique features of the Ginza store is its "made-to-order" service, the only one of its kind in Japan, which allows customers to customize suits and jackets down to the smallest detail, including lining, buttons, and collar lining.

Its location in the heart of Ginza also makes it part of a high-end shopping area that attracts fashion lovers from Japan and abroad, who can enjoy the essence of Etro's original design and Italian luxury. Ginza's historical background and cultural sophistication blend perfectly with Etro's classic yet modern style to create an exceptional experience for visitors.

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ETRO: Etro Who wears it?

Etro is an Italian luxury brand supported by men and women in their 30s to 50s or older. In particular, its unique designs incorporating paisley patterns and vivid colors are popular among fashion-conscious people who want to stand out from the crowd. Women prefer the glamorous and elegant items, while men prefer the formal and playful designs.

The main target is people who are financially well-off and who value quality materials and originality. While the brand is particularly popular among women, the men's line is also attracting attention as an item that can be used in the business scene.

ETRO:Etro Popular products

The following items are particularly popular at the Etro Ginza store:

• Paisley Pattern Scarf
  This scarf is decorated with the brand's iconic paisley pattern. Priced from approximately 50,000 yen.

• Pegaso Bag
  Iconic bag with a motif of Pegasus, the heavenly horse, on the buckle. Priced from approximately 200,000 yen.

• Fragrance Collection
  Etro's perfumes are characterized by an alluring fusion of tradition and innovation. Prices range from approximately 15,000 yen and up.

• Jacquard Woven Bag
  A series of bags made of durable materials. Prices start from approx. 150,000 yen.

• Limited items for Ginza
  Scarves and bags in special colors and designs are available.

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ETRO: Etro What celebrities wear it?

Etro is loved by many national and international celebrities. The following are just a few examples

• Marilyn Monroe.: Love the paisley patterned dress.
• Jacqueline Kennedy.: Wearing Etro in an elegant style.
• Nicole Kidman: Showing off the Etro dress on the red carpet.
• Jenny of BLACKPINK: Appeared in an advertising campaign for the brand.

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ETRO: ETRO Market price (sense of amount)

Etro products are generally priced as follows:

• scarfApprox. 50,000-100,000 yen
• bagApprox. 150,000-300,000 yen
• dressApprox. 200,000-700,000 yen
• perfumeApprox. 10,000 to 30,000 yen

Limited edition items and items made of special materials may be even more expensive.

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ETRO: Etro Brand Attraction

for women: Feminine and elegant designs, ideal for special occasions and everyday use.

• bag

  • Crossbody bags and pochettes: Designs with gold details and paisley patterns, such as the Pegaso bag, are popular.
  • tote bag: Many items are both practical and well-designed, making them ideal for daily use.

• scarf

  • The silk scarf is decorated with Etro's iconic paisley motif and is a favorite coordinating accent.

• apparel (clothing)

  • silk shirt: Shirts with paisley or floral prints are elegant yet versatile enough for casual wear.
  • dress: Feminine silhouettes and glamorous designs such as long dresses and wrap skirts.

• Accessory

  • belt: Jewel buckles and paisley patterns on belts add glamour to simple outfits.
  • jewelry: Bijoux are popular for both everyday use and special occasions.

for men: The men's line is popular for its classic yet modern tailoring.

• apparel (clothing)

  • jacket: Double-breasted jacquard jackets and sophisticated designs using leather are popular.
  • shirt (underwear): Striped and printed shirts made of silk and cotton are suitable for both casual and formal wear.
  • pants: Paisley-patterned straight-leg pants and tucked trousers are the focus of attention.

• Accessory

  • scarfEtro: Scarves and pocket chiefs made of silk and decorated with Etro's signature paisley motifs are popular as gifts.
  • Wallets and card cases: Leather items incorporating paisley patterns are a staple.

• bag

  • Boston bag: Many items are both practical and well-designed, and are suitable for travel and daily use.

• fragrance

  • Etro perfumes are popular as gifts for men because of their aromatic scents and sophisticated bottle designs.

ETRO: Etro Age Range

It is supported by a wide range of fashion-conscious people of all ages, mainly in their 20s to 50s.

ETRO: Etro: What to buy for yourself?

Paisley-patterned scarves and pegaso bags are easy to incorporate into everyday wear and can accentuate a coordinated look.

ETRO: Etro If you want to give a gift

Etro perfumes and Japan-exclusive scarves are special and make great gifts.

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Etro maximizes its appeal in a very special place: Ginza. Its items combine bold, vibrant designs with high-quality materials to create a special experience for visitors. To make your shopping experience in Ginza even more special, why not visit the Etro Ginza store?