Patek Philippe, founded in 1839 in Geneva, Switzerland, is the world's premier luxury watch brand.
Since its establishment, the company has been an independent family business for more than 180 years, and has been called the "King of Watches" as a "true manufacture" where all processes are carried out in-house.
Under its own quality standard, the Patek Philippe Seal, the company has introduced such masterpieces as the Nautilus, Calatrava, and Aquanaut to the world, and in January 2025, a second boutique in Japan will have its grand opening on Ginza Namiki-dori.
Patek Philippe: Patek Philippe Ginza Store Facts
The Patek Philippe Boutique Tokyo Ginza, which had its grand opening on January 29, 2025, is located in Ginza. One of only about 80 boutiques in the world, either directly managed or by select partners, it is one of the largest Patek Philippe boutiques in Japan, embodying the brand's philosophy and aesthetics in every corner of the city.
- address (e.g. of house)Royal Crystal Ginza, 5-4-6 Ginza, Chuo-ku, Tokyo 104-0061, Japan
- Phone numberPhone: 03-6264-5307
- Business Hours11:00-19:00 (Open year-round *Except year-end and New Year holidays)
- Access3 minutes walk from Ginza Station on Tokyo Metro Ginza Line, Hibiya Line and Marunouchi Line
- featureThe store is composed of one floor with a sales floor area of approximately 200 m2, including a VIP room, a bar counter, and a service counter for essential maintenance and services. The interior is based on the latest concept in ivory and brown tones, with chandeliers shipped from Switzerland and "Calatrava Cloth" on the exterior walls, which are illuminated by lights.
It's good because it's in Ginza.
The biggest advantage of buying a Patek Philippe in Ginza,A special buying experience to fully experience the world of the brand in one of the largest boutiques in Japan, coveted by watch lovers from around the worldPatek Philippe Boutique Tokyo Ginza, operated by Hourglass Japan, is located in Ginza, Tokyo. The Patek Philippe Boutique Tokyo Ginza, operated by Hourglass Japan, is a true "Hall of Fame" in Japan, which was realized after Mr. Atsushi Momoi persisted in his offer for many years.
At the reception counter on the right side of the showcase, visitors are carefully guided to the product viewing space, business meeting space, or maintenance consultation space, depending on the purpose of their visit, while visitors with more than one person can relax and face the watches in the spacious lounge at the back of the store.
The special location on Ginza's Namiki-dori is a luxury that can only be realized by immersing yourself in the world of the world's finest manufactures with a drink served at the bar counter.
Patek Philippe: Who wears it?
Who wears Patek Philippe,A true success story that understands the value of authenticity as a watch that will be passed down from generation to generation.is the main focus.
As the famous advertising copy states, "Every man gets a Patek Philippe to hand down to the next generation," it is not just a watch, but a special entity chosen as a family memory and a testament to success.
They are overwhelmingly favored by people of established social status, including executives, doctors, lawyers, royalty, world-class athletes, and artists. The sports lines represented by Nautilus and Aquanaut are difficult to obtain, and it is not unusual to have a waiting list of several to nearly 10 years at authorized stores.
If you go back in history, Queen Victoria, the Pope, Einstein, Madame Curie, Walt Disney, and even Japan's Emperor Showa have used the watch, and its ownership itself symbolizes "the highest dignity".
Patek Philippe: Patek Philippe Popular Products
The following collections and models are particularly popular at Patek Philippe
- Nautilus Ref.5811/1G-001 The current flagship of the iconic Nautilus, born in 1976. It features an octagonal bezel and horizontally embossed dial reminiscent of a submarine porthole. Priced from approximately 7,140,000 yen (in white gold).
- Aquanaut Ref. 5167A-001 (Extra Large) This sports watch was born in 1997. The durable "tropical" rubber band and rounded octagonal case combine elegance and sportiness. Priced from approximately 4,191,000 yen.
- Calatrava Ref.6119R-001 The norm for dress watches since 1932. The crudo-paris decorated bezel and rose gold case are a timeless classic. Priced from approx. 4,070,000 yen.
- Twenty~4 Automatic The ladies' collection was created in 1999. The elegant design of this watch is always beautifully close at hand 24 hours a day, and the diamond bezel and mother-of-pearl dial add a touch of glamour. Prices start at approximately 3,520,000 yen.
- Cubitus This is the first new collection (2024) presented in a quarter of a century since Twenty~4 in 1999. With its novel design incorporating an octagonal bezel in a square case, this is a much talked-about piece that marks a new history for the brand. Priced from approximately 5,500,000 yen.
- Grande Complication Perpetual Calendar This is a top-of-the-line model equipped with ultra-complicated mechanisms, the quintessence of Patek Philippe. Prices range from approximately 14,000,000 yen (tens of millions of yen to hundreds of millions of yen depending on the model).
Patek Philippe: Patek Philippe Celebrity Customers
Patek Philippe is loved by many national and international celebrities and personalities. The following are just a few examples
- Keanu Reeves, actorHe is a fan of the Golden Ellipse. His understated yet sophisticated style is perfectly matched with the elegant oval case born in 1968.
- Masaharu Fukuyama, actor and musicianHe loves his Aquanaut Ref. 5066/1A-001. He dares to choose an older model instead of the latest one.
- Tom Holland, actorHe is a fan of the Aquanaut. The "Spider-Man" series made him a worldwide star, and he chose this youthful, sporty luxury watch.
- Ed Sheeran, singer-songwriter: Nautilus Tiffany Blue Ref. 5711/1A-018 is a favorite of mine. A rare and special model chosen by the world famous hit maker.
- Nana Eikura (Actress, Model)Nautilus: A favorite of the Nautilus. With a sporty yet elegant hand, he is a fashion icon.
- Naomi Watanabe (TV personality)She loves her Nautilus chronograph. A perfect match for her powerful global appeal.
- Riko Higashio, professional golferShe loves her Nautilus Ref. 7008/1A-001. This gorgeous model with a blue shell dial was a gift from her husband, Junichi Ishida, at the time of her birth.
Patek Philippe: Patek Philippe Market Price
Patek Philippe's market prices vary widely by collection and model.
- New (regular price)The entry model Calatrava starts at about 3,500,000 yen, the Aquanaut Ref. 5167A at 4,191,000 yen, and the Nautilus Ref. 5811/1G at about 7,140,000 yen. Some models with complications range from 15 million yen to tens of millions of yen, and some Grande Complication models reach the hundreds of millions of yen.
- Used market (market price)Patek Philippe: Patek Philippe is a representative of "watches that cannot be bought at a fixed price. The Nautilus Ref. 5711/1A-010" has a list price of approximately 4,851,000 yen, but the market price is over 20 million yen. The "Aquanaut Ref. 5167A-001" also has a list price of 4,191,000 yen, but the market price is from 8,300,000 yen.
- level of difficulty in obtainingThe popular Nautilus and Aquanaut watches are difficult to reserve at authorized retailers, and the waiting period can extend from several years to 10 years. They are also always in short supply in the parallel import market.
- property (asset) valueThe resale value of the watch is overwhelming, and its price is always at a premium over the list price. Limited editions and rare models are often priced up immediately after purchase.
Patek Philippe: Patek Philippe Attractions and Recommendations
For men: ideal for men who want to express the symbol of success on their wrist.
The Nautilus and Aquanaut are overwhelmingly popular. The unique presence of the octagonal bezel gives the watches a prestigious status that can be recognized by those who know what they are talking about, whether in business or in private life. For those who prefer classic watches, the Calatrava is the best choice, and can be worn for a long time and last a lifetime.
For women: For women seeking sophistication and adult elegance
We recommend the Twenty~4, Nautilus 7118/1A-001 (35.2 mm), and Aquanaut Luce. From gorgeous models with diamond bezels and mother-of-pearl dials to simple and mannish stainless steel models, they offer a variety of intelligent and elegant adult femininity.
Patek Philippe: Patek Philippe Age Range
mainly40's to 70's and olderIt is favored by a wide range of age groups in the Due to the high price range, many owners are socially successful and in their late 30s or later.
Many people purchase watches for milestones in their lives, and they are also chosen as timepieces to be passed down from generation to generation.
Patek Philippe: Patek Philippe: What to buy for yourself?
Calatrava.orAquanaut."is recommended. The Calatrava has a timeless beauty as the norm for dress watches, while the Aquanaut combines practicality and luxury for everyday use. The Aquanaut is the ultimate "reward for yourself" for a milestone in your life or a celebration of your business success.
Patek Philippe: Patek Philippe: What to give as a gift?
For menCalatrava.orAquanaut."For women, theTwenty~4."is a classic. As the famous copy goes, "Everyone gets a Patek Philippe to pass on to the next generation." There is no better gift to mark a special milestone in life, such as a wedding, a birth, or retirement. It is the ultimate legacy gift to be passed on from one generation to the next.
Summary
Patek Philippe maximizes its true value in a very special place: Ginza, where it prides itself on being an independent family-run manufacture since 1839, and on quality backed by the world's highest "Patek Philippe Seal".
And the timeless design represented by the Nautilus and the Calatrava - the Patek Philippe is more than just a timepiece, it is a legacy for generations to come. Patek Philippe is more than just a timepiece, it is a timepiece for all those who seek a legacy that will be handed down from generation to generation.
To make your shopping experience in Ginza even more special, why not visit the Patek Philippe Boutique Tokyo Ginza?
