HUBLOT: Hublot

Hublot (HUBLOT) is a luxury watch brand founded in Nyon, Switzerland, in 1980 by Italian entrepreneur Carlo Crocco. The brand name means “ship’s porthole” in French, and true to its name, it took the watch industry by storm with its innovative design featuring a bezel modeled after a porthole and secured with screws.

Since Jean-Claude Biver became CEO in 2004, the brand has grown into a global powerhouse with the launch of the “Big Bang” in 2005—based on the concept of “Art of Fusion”—and joined the LVMH Group in 2008. Its flagship boutique, boasting a total floor area of 326.58 square meters—one of the largest in the world—is located along Ginza Chuo-dori.

HUBLOT: Basic Information on the Hublot Ginza Store

Ginza is home to the “Hublot Boutique Ginza,” Hublot’s flagship store, which boasts the largest scale in the world. In May 2020, to commemorate the brand’s 40th anniversary and the 10th anniversary of the opening of its first directly operated boutique in Japan, the boutique relocated from Namiki-dori to Ginza Chuo-dori and reopened in a larger space. As the most popular store among Hublot’s directly operated boutiques worldwide—boasting the highest sales—it celebrated its fifth anniversary in March 2025.

• address (e.g. of house): 3-5-9 Ginza, Chuo-ku, Tokyo 104-0061
• Phone number: 03-3538-5055
• Business Hours: 11:00 a.m.–8:00 p.m. (Irregular holidays)
• Access: 1-minute walk from “Ginza Station” on the Tokyo Metro Ginza, Hibiya, and Marunouchi Lines; 2-minute walk from “Ginza-itchome Station”
• feature: Boasting a total area of 326.58 square meters, this is the world’s largest Hublot boutique. It features a dynamic façade approximately 56 meters high, constructed from laminated glass panels studded with mirrors. During the day, it sparkles as it reflects natural light, and at night, it blends with the store’s interior lighting to radiate a luxurious glow. The first floor serves as the main floor, showcasing Fusion tables and limited-edition models, while the second floor is equipped with VIP rooms. The chic, gray-toned interior is accented with vivid pop art featuring Hublot watch motifs.

It's good because it's in Ginza.

The biggest advantage of buying a Hublot in Ginza is,An overwhelming selection made possible only by our flagship store—the world’s largest and top-selling—and an immersive shopping experience that fully embodies the brand’s visionThe following is located in the

The vast 326.58㎡ space showcases not only the classic “Big Bang” “Classic Fusion,” and “Spirit of Big Bang,” as well as limited-edition models available worldwide and those exclusive to the Ginza boutique. The collection also features unique pieces available only here, such as the limited-edition “Big Bang GMT All Black Yohji Yamamoto,” designed by Yohji Yamamoto.

The exterior, featuring an innovative laminated glass façade, offers a sense of openness that makes it easy even for watch novices to step inside, as the glass walls provide a clear view of the store. Meanwhile, the VIP room on the second floor offers a luxurious experience where guests can take their time exploring watches by appointment.

In March, the boutique hosts limited-time events such as a strap fair, offering visitors a reason to return regularly—a unique feature of the Ginza boutique. With a presence that sets it apart from other Hublot boutiques around the world, this location is truly the "Hublot Mecca" in Japan.

HUBLOT: Who Wears Hublot?

People who wear Hublot watches,"High achievers" and "individualists" who want to boldly express their own style without being constrained by the conventions of traditional luxury watches...is its core appeal. “Rolex and Omega are too conservative; I want to express a bolder sense of individuality on my wrist”—it enjoys overwhelming support among those with this kind of free-spirited mindset.

It is passionately loved by business leaders, entrepreneurs, elite athletes, entertainers, celebrities, and others who have achieved success through their own efforts, and the brand has established a reputation as “the watch for successful people that Jean-Claude Biver has popularized around the world.”

The company has formed partnerships with sports organizations around the world—including soccer, Formula 1, basketball, and boxing—and enjoys overwhelming support from top athletes.

Although the brand has a strong reputation for being male-oriented, it also offers an extensive lineup of women’s collections—such as the “Big Bang Original” ladies’ models and the “Big Bang Broadly”—that incorporate diamonds and unique embroidery. As a result, it has gained a growing following among mature women worldwide who seek both glamour and individuality.

HUBLOT: Popular Hublot Products

At Hublot, the following collections and models are particularly popular.

• Big Bang Original Unico (411 Series) An iconic model launched in 2005 that propelled Hublot to global prominence. Equipped with the in-house Unico movement, its bezel modeled after a porthole, “H”-shaped screws, and six-layer case embody the “Art of Fusion.” Prices start at approximately 2,937,000 yen (20th Anniversary Model, Titanium and Ceramic).
• Big Bang Unico King Gold Blue Ceramic The pinnacle of luxury timepieces, combining Hublot’s proprietary “King Gold” material with vibrant blue ceramic. Prices start at approximately 5,720,000 yen.
• Classic Fusion Titanium A simple and elegant dress watch collection that carries on the DNA of the original Hublot from 1980. The titanium case is lightweight and exceptionally comfortable to wear. It’s also a popular entry-level model. Prices start at approximately 1,155,000 yen.
• Spirit of Big Bang Tourbillon A spin-off collection that incorporates the DNA of the Big Bang into a tonneau (barrel-shaped) case. The top-of-the-line model, featuring a tourbillon, represents the pinnacle of the fusion between complex mechanisms and original design. Prices start at approximately 9,000,000 yen.
• Spirit of Big Bang Sky Blue Ceramic (642.EX.5110.RX) A new model for 2025, limited to 18 pieces worldwide. The vivid sky-blue ceramic case gives it a distinctive presence. Prices start at approximately 3,872,000 yen.
• Big Bang Broadley (Women's) A ladies' collection designed for Bar Refaeli, Hublot's first female brand ambassador. A one-of-a-kind model for women featuring traditional Swiss lace embroidery on the dial. Prices start at approximately 2,000,000 yen.

HUBLOT: Celebrities Who Wear Hublot

Hublot is beloved by many celebrities and top athletes both in Japan and abroad. Here are a few examples.

• Masahiro Tanaka (Professional Baseball Player): He serves as an official brand ambassador for Hublot. A limited-edition model created in collaboration with him has also been released, making it the watch synonymous with this star player who excels in both Japan and the U.S.
• Sho Aikawa (actor): He is a fan of the Big Bang Steel Ceramic Ref. 301.SB.131.RX. Hublot’s tough yet stylish design is a perfect match for the powerful image of this action actor, known as the “King of V-Cinema.”
• Ryoko Yonekura (Actress): She loves her Big Bang All White Diamond Mother-of-Pearl Ref. 361.SE.6010.RW.1104. She was named “The Woman Shining Brightest Today” at the first “HUBLOT LOVES WOMEN AWARD,” and this special timepiece was presented to her by Hublot Japan.
• Kylian Mbappé (soccer player): He is a fan of the Big Bang Reloaded Mbappé (a limited-edition signature model of 200 pieces). A young talent who serves as an official Hublot ambassador and is the star striker of the world-class French national team.
• Jungkook (Singer / BTS): He is a devoted fan of the Big Bang Original Unico Black Magic. A member of BTS who was appointed a Hublot Global Ambassador in 2026, he shares his influence as a global pop artist with the brand.
• Usain Bolt (former track and field athlete): An exclusive brand ambassador for Hublot for over 15 years. Chosen by “the world’s fastest man” as a partner that symbolizes speed and innovation, the brand has launched numerous signature models, including the “Big Bang Reloaded Bolt.”
• Bar Refaeli (model): A fan of the Big Bang Broadly. An Israeli supermodel who became Hublot’s first female brand ambassador in 2015, she serves as the face of the women’s line.

HUBLOT: Hublot Price Range (Approximate Prices)

The market price of Hublot watches varies depending on the collection and model.

• New (regular price): Prices start at approximately 1,155,000 yen for the entry-level “Classic Fusion Titanium,” approximately 4,510,000 yen for the classic “Big Bang Gold Ceramic,” the “Big Bang Unico King Gold Blue Ceramic” at 5,720,000 yen, and the “Big Bang 20th Anniversary King Gold Ceramic” at 5,423,000 yen. Models featuring complex mechanisms or limited editions range from 10 million yen to tens of millions of yen, and some models, such as the flagship “MP-10 Tourbillon Weight Energy System Sapphire,” reach as high as 62.04 million yen.
• second-hand market: Prices start at approximately 1.9 million yen for the popular “Big Bang Unico Titanium Ceramic Ref. 411.NM.1170.RX,” the “Big Bang Steel Blue Ref. 301.SX.7170.LR” starts at approximately 1.4 million yen, and the “Classic Fusion Chronograph Black Magic Ref. 521.CM.1771.RX” starts at approximately 1.3 million yen.
• Limited and Collaboration Models: Models such as the “Big Bang GMT All Black Yohji Yamamoto,” designed by Yohji Yamamoto, and various Big Bang 20th-anniversary models are released in limited global editions ranging from tens to hundreds of pieces, and those that are difficult to obtain command a premium.
• property (asset) value: While prices haven’t skyrocketed as dramatically as those of Rolex or Patek Philippe, limited-edition models and those made with rare materials have maintained stable market values. The brand’s strength as part of the LVMH Group, combined with its ongoing investment in innovative materials, underpins its long-term asset value.

HUBLOT: The Appeal of Hublot and Our Recommendations

For Men: Perfect for men who want to express their bold personality and sense of luxury on their wrist

"Big Bang Original Unico"and ... and"Spirit of the Big Bang"is a classic choice. Its multi-layered case, H-shaped screws, and bezel modeled after portholes make a striking statement whether you’re at work or in your personal life. If you’re looking for a simple, smart look,"Classic Fusion"This is the ideal choice, and the slim case blends elegantly with a suit.

For Women: For the luxury-loving woman who seeks glamour and individuality

"Big Bang Broadley"and ... and"Big Bang All-White Diamond", Women's sizes"The Big Bang Original"We recommend these. With a wide selection of models—featuring mother-of-pearl dials, diamond bezels, and traditional Swiss lace embroidery—you can embrace a truly unique sense of glamour. They add a touch of feminine elegance even to masculine outfits.

HUBLOT: Hublot Age Groups

mainly30's to 60'sIt enjoys support across a wide range of age groups. Its core following consists of successful individuals who have established their own unique styles, with overwhelming support coming particularly from business executives, top athletes, and those active in the entertainment industry. In recent years, its fan base has expanded to include young entrepreneurs in their late 20s and 30s, solidifying its status as a “symbol of success.”

HUBLOT: If I were buying one for myself?

"Big Bang Original Unico"or"Classic Fusion Titanium"I recommend these two. The former is an iconic model that propelled Hublot to global prominence, and it’s the watch that best embodies the brand’s DNA. The latter is a classic line that carries on the legacy of the original 1980 Hublot. It’s perfect for those who want to showcase on their wrist the achievements they’ve earned through their own efforts—whether it’s business success or financial independence.

HUBLOT: What if you're giving a Hublot as a gift?

For men"Classic Fusion Titanium"or"Big Bang Steel"is a classic choice. It pairs easily with both business suits and casual wear, making it the perfect gift for businesspeople. For women,"Big Bang Broadley"and ... and"Big Bang All-White Diamond"We highly recommend this watch—since you can enjoy changing the strap and personalizing it, it makes for a special gift that will be cherished for years to come. It’s the perfect timepiece to celebrate life’s milestones, such as birthdays, wedding anniversaries, and business successes.

Summary

Hublot truly shines in the special setting of Ginza. From the innovative “ship’s porthole” design that has been a hallmark since 1980, to the “Art of Fusion” concept that took the world by storm in 2005, and the bold exploration of combining dissimilar materials—such as gold and rubber—.

Hublot is a masterpiece perfectly suited for all “successful individuals” and “unique personalities” who want to boldly express their own style without being constrained by the conventions of traditional luxury watches. To make your shopping experience in Ginza even more special, why not visit the Hublot Boutique Ginza—the world’s largest of its kind?