Ginza High Brand Guide

PANERAI:Panerai

PANERAI:パネライ

PANERAI is a luxury watch brand founded in 1860 in Florence, Italy.

With a long history of delivering precision instruments to the Italian Navy's special diving units, the Radiomir and Luminor, which were created as military secrets, have attracted watch lovers around the world since they became part of the Richemont Group in 1997.

You can experience the one-of-a-kind presence of the fusion of Italian design and Swiss manufacturing technology at the flagship boutique on Ginza Namiki-dori.

PANERAI: Panerai Ginza Store Facts

The Ginza Boutique, Panerai's flagship store with the largest selection of watches in Japan, was relocated and reopened on Namiki-dori in 2018, and was renovated with the latest concept in November 2023. It was reborn as a special, immersive space that embodies the brand's core "Italian-ness" in every detail.

  • address (e.g. of house)6-6-1 Ginza, Chuo-ku, Tokyo 104-0061, Japan
  • Phone numberPhone: 03-5568-7111
  • Business Hours11:00-19:00 (irregular holidays)
  • Access3-minute walk from Ginza Station on the Tokyo Metro Ginza and Hibiya Lines, 5-minute walk from Shinbashi Station on the JR Yamanote Line
  • featureThe first floor is a showroom with the largest selection of products in Japan, and the second floor is dedicated to after-sales service. The interior is a fusion of the nautical world, modern heroes, and technology, and the wood, bronze, and glass used in vintage yachts express the brand's DNA.

It's good because it's in Ginza.

The biggest advantage of buying a Panerai in Ginza is,One of the largest selection of products in Japan and a purchasing experience in a special space that fully embodies the brand's worldviewThe Luminor Boutique is located in the Ginza area of Tokyo. At the flagship "Ginza Boutique," you can see not only the popular Luminor and Submersible watches, but also rare limited edition models and collections not yet available in Japan.

Designed by Italian architect Patricia Urquiola, the interior of the restaurant is a space where warmth and sophistication coexist, like the interior of a vintage yacht, welcoming visitors with a "home-like comfort.

The after-sales service on the second floor offers repair and maintenance services, as well as Panerai's unique personalization service and strap exchange on the spot. This location, one of the largest Panerai boutiques in the world, is truly the "headquarters of Panerai" in Japan.

PANERAI: Panerai Who wears it?

Who wears Panerai,Focusing on adult men with a tough, military-style presence and sophisticated Italian aesthetics.It is.

The large case with crown protector brings an overwhelming presence to the wrist, and the simple yet unique iconic design, instantly recognizable as "Panerai," is enthusiastically supported by people who value their own style.

It is preferred by those who want to combine functionality and luxury, such as executives, creators, ocean and marine sports enthusiasts, and outdoor enthusiasts with a sense of adventure.

The brand is highly appreciated by watch connoisseurs who "want a watch that doesn't look like anyone else's" and "want to choose a unique brand different from Rolex and Omega," and in recent years, the number of female fans has also increased. This brand is suitable for both men and women who have strong philosophies about their lifestyles.

PANERAI: Panerai Popular Products

The following collections and models are particularly popular at Panerai

  • Luminor Marina (PAM01359 etc.) A model synonymous with Panerai with crown protector. Priced from approximately 1,210,000 yen.
  • Luminor Due (PAM00903 etc.) Thin and elegant version of Luminor. This versatile model is easy to match with suits and is useful in dress situations. Priced from approx. 1,045,000 yen.
  • Radiomir (PAM00753 etc.) A classical model with a cushion case that continues the lineage of Panerai's first wristwatch. Combined with the leather belt, it has a vintage-like atmosphere. Priced from approximately 814,000 yen.
  • Submercible (e.g. PAM01229) This authentic diver's watch is water resistant to 300 meters. The rotating bezel and military-style strap match an active lifestyle. Prices start at approximately 1,400,000 yen.
  • Luminor Chrono This is a higher-end line equipped with a chronograph function. Equipped with the in-house made Cal. 9200 movement, it exudes a sporty yet luxurious presence. Prices range from approximately 2,000,000 yen.
  • Submersible Goldtech™. This luxury model is made of Panerai's exclusive gold material "Goldtech™". The unfading pink gold shine gives it a special presence. Priced from approximately 4,973,100 yen.

PANERAI: Panerai Celebrities' favorite products

Panerai is loved by many national and international celebrities. The following are just a few examples.

  • Takashi Sorimachi (Actor)In 2018, he became the first Japanese to be appointed as a brand ambassador. Also released limited edition collaborative models such as the Luminor Chrono Flyback Takashi Sorimachi Edition.
  • Arnold Schwarzenegger, actorThe Expendables" series, etc. It fits the image of a tough man.
  • Jason Statham (Actor): As an action actor, he has long been a fan of robust Panerai designs.
  • Mike Horn, explorerPanerai Ambassador for more than 20 years. He has also released a number of limited editions.
  • Elizabeth Hurley, actress and modelHe wears the Luminor Daylight Ref. PAM00236, a chronograph model with a 44mm case, with a sense of style that is unique to the model's background.
  • Salma Hayek, actressLuminor with a black dial. It gives a mannish and cool style.
  • Honoki Sawa (former professional soccer player)Luminor Ref. He also wore it in his media appearances after winning the World Cup.

PANERAI: Panerai Market Price (Sense of Money)

The market price of Panerai watches ranges from collection to collection and model to model.

  • New (regular price)The entry-level Radiomir Officine starts at about 814,000 yen, the standard Luminor Marina at about 1,210,000 yen, and the Luminor Due at about 1,045,000 yen. Complications and precious metal models range from 3,000,000 yen to over 5,000,000 yen.
  • second-hand marketThe most popular Luminor Marina is priced at approximately 600,000-1,200,000 yen. Vintage models and discontinued models (such as the Ref. 5218 series worn by Stallone) are priced at a premium and can fetch from 1,000,000 yen to several million yen.
  • Limited and Collaboration ModelsThe hard-to-find models are at a premium: the Luminor Chrono Flyback Takashi Sorimachi Edition (limited to 90 pieces) is priced at 2,233,000 yen, and the Goldtech™ Takashi Sorimachi Experience Edition (limited to 10 pieces) at 5,368,000 yen.
  • Price TrendsThe price of the most popular models tend to increase year by year. They are also attracting attention as asset values.

PANERAI: Panerai Attraction and Recommendation

For men: Ideal for mature men who want to be tough and sophisticated at the same time.

The Luminor Marina and Submersible are classic examples, and their large 44mm cases bring an overwhelming presence to the wrist, making them ideal for a wide range of activities, from business to casual to marine sports." This watch is perfect for those who want to wear a unique aura that is "recognizable to those who know.

For women: For women who want a unique and cool style.

We recommend the ladies' sizes of the Luminor Due and Luminor Quaranta (40mm). The sharp rectangular crown protector and the contrasting dial create an intellectual and mode atmosphere. It blends in elegantly with mannish coordinates.

PANERAI: Panerai Age Range

mainly30's to 60'sThe brand is supported by a wide range of people in their 20s and 30s. In particular, it boasts overwhelming popularity among career men in their 40s and older. On the other hand, in recent years, the number of wearers has expanded to include younger people in their 20s and 30s, as well as women with a penchant for individuality.

PANERAI: Panerai: What to buy for yourself?

Luminor Marina.orRadiomir Quaranta.is recommended. This is the classic model that most strongly reflects Panerai's history and identity, and you will never get tired of it even if you wear it for a long time. It is an ideal choice for your first watch or as the core of your collection.

PANERAI: Panerai: What to give as a gift?

For menLuminor Due.is the standard. It is easy to match with both suits and casual wear, making it an ideal gift for businessmen. For those who enjoy fishing and marine sportsSubmersible."to. The ability to customize leather belts and replace straps makes this a special gift that will be enjoyed for a long time.

Summary

Panerai maximizes its true value in the special place of Ginza.

The history of the brand, which has been with the Italian Navy for more than 160 years, and the technical capabilities of a manufacturer that continues to evolve under the umbrella of the Richemont Group today. And the iconic design that embodies the Florentine sense of beauty.

Panerai is the right brand for adults who want to express their own unique style and philosophy on their wrist without being influenced by trends. To make your shopping experience in Ginza even more special, why not visit the Panerai Ginza Boutique?