Ginza Daytime Guide

Art x Social Change x Ginza! A New Era Challenged by HERALBONY LABORATORY GINZA

Art x Social Change x Ginza!

HERALBONY LABORATORY GINZA is scheduled to open on March 15, 2025 along Ginza Brick Avenue in Tokyo,Herald Bonnie's first permanent store in Tokyo It is a It has a store and a gallery that focuses on the works of artists with disabilities,A place for cultural experiences that change the values of society We will provide the following services.

This article details the features and concept of HERALBONY LABORATORY GINZA and how it differs from other art spaces.

What this article will tell you

  • What is HERALBONY LABORATORY GINZA? A new center for the disability art
  • Meaning and significance of the concept of "LABORATORY
  • Features an experiential space that combines store, gallery, and atelier
  • What sets HERALBONY apart from other art spaces?
  • Sustainable business models and the social impact of art for the disabled

Features and Attractions of HERALBONY LABORATORY GINZA

1. the concept of "LABORATORY

The "LABORATORY (laboratory)" in the store's name includes,A place to take on the challenge of changing social values through art This is the intention of the project. Ginza, a district where history and innovation coexist, aims to become a center for the creation of new culture.

HERALBONY's activities are not limited to the domestic market,Full-scale overseas expansion

  • May 2024: First Japanese company to receive the LVMH Innovation Award
  • July 2024: Establish a local subsidiary in Paris to strengthen overseas business
  • Partnership agreements signed with welfare facilities in four European locations (Belgium, Germany, France, etc.)
  • Promote collaborations with overseas brands and IP licensing offerings

    Also, while promoting partnerships with artists and welfare facilities around the world,Exhibitions and collaborations with overseas exhibitions and museums also accelerate. We aim to further increase HERALBONY's presence in the art industry. In the future, we will collaborate with even more countries and regions,A global brand that promotes "art for the disabled" to the world. The company will establish itself as a

    2. store and gallery

    HERALBONY LABORATORY GINZA is not just an art gallery, but an experiential space with the following elements

    area feature
    store Merchandise and items incorporating the work of Herald Bonnie contract artists
    gallery Communicate the value of art for the handicapped by holding original works of art by artists and special exhibitions.
    studio space Visitors can experience the artist's creative process up close.

    Like this,Watch, buy, experience. The exhibition is a place where visitors can feel more familiar with art by fusing the three elements of

    3. easily accessible location

    The store is located at 2-5-16 Ginza 2-chome, Chuo-ku, Tokyo, on the first floor of the Gin-Tomi Building, in the heart of Ginza. It is conveniently located within walking distance of Ginza and Yurakucho stations, making it an easy location for many people from Japan and abroad to visit.

    Herald Bonnie Mission and Background

    1. "Be Different, Be Different. Creative company with the motto "Be Different.

    Herald Bonnie is,Creating a new culture through the use of artwork by artists with disabilities We are a company that does

    • Number of contracted artistsNumber of employees: 243
    • Number of managed artworksOver 2,000 points
    • Number of collaborating companiesMany: Many (with projects with major companies)

    By leveraging this wealth of art assets to promote collaboration and product development with companies,Creating a new market for art The company is doing so.

    2. efforts to change values about disabilities

    HERALBONY LABORATORY GINZA is more than just a commercial facility,A place to change values about disability through art It is. Visitors can not only appreciate the artists' works, but also gain a new perspective on disability by experiencing their creative process.

    By this approach,A testing ground for social change through art It serves as a

    Differences between HERALBONY LABORATORY GINZA and other art spaces

    HERALBONY LABORATORY GINZA has five unique characteristics that distinguish it from ordinary art spaces.

    1. social mission dedicated to art for people with disabilities

    (data) item HERALBONY LABORATORY GINZA General Art Space
    Objective. Promoting the talents of writers with disabilities in society and changing values Providing a venue for artistic expression
    A Social Approach Addressing Social Issues through Art Pursuit of commercial and artistic value

    HERALBONY LABORATORY GINZA is,Transformation of Values." It is unique in that it is a unique art space that aims to

    2. experience space with atelier attached

    Visitors can see the artists at work up close and personal,Directly experience the moment art is created This is a feature that is rarely seen in other art galleries. This system is a feature rarely seen in other art galleries.

    3. role as a "laboratory

    HERALBONY LABORATORY GINZA is a social experiment through art for the disabled. This is not just an exhibition space,A place to explore the social potential of art It is unique in that it is

    4. sustainable business model

    Sign a proper contract with the writer,A system for paying royalties for works is adopted. This assists writers in achieving financial independence andCultural creation based on welfare This is Herald Bonnie's own initiative that aims to

    (data) item HERALBONY LABORATORY GINZA General Art Space
    Writer Support Financial support through contract and royalty programs Mainly provides exhibition space
    business model A sustainable model that combines culture and welfare Predominantly commercial or non-profit operation

    5. experiences that generate transformative values about disability

    Through visitors' interaction with artworks and artists,Opportunities to gain new perspectives on disability will be offered. This is not just art appreciation,A place to gain social awareness This is a new way of being an art space.

    Summary: HERALBONY LABORATORY GINZA aims for the future

    HERALBONY LABORATORY GINZA is,

    • A center of cultural creation specializing in art for the handicapped
    • Experience space with atelier attached
    • Challenging role as a laboratory
    • Establish a sustainable business model
    • Social Significance in Generating Value Transformation

    HERALBONY LABORATORY GINZA is a place that creates new values through art and rewrites social conventions. The artworks and encounters created here will broaden our perspectives and create the culture of the future.

     

    Article Supervisor

    Yuya Hachimine, CEO

    Representative Director of ZENNO GROUP, Inc. known as a leader in the night work industry in Ginza. He worked for 14 years as a black-shirted worker in a high-class club in Ginza, and based on his experience, he provides various services for the industry. In order to improve the inefficient work system, he founded ZENNO GROUP Inc. and has contributed to the development of the industry.

    Yuya Hachimine's SNS and related links