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FRED is a luxury jewelry brand founded in Paris, France in 1936. Inspired by the time founder Fred Samuel spent on the French Riviera in the south of France, the brand's jewelry designs reflect the radiance of the sun and the sea. Ginza is Fred's main base in Japan and a special place to experience the brand's energetic and free-spirited worldview.
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FRED: Fred Ginza Store Basics
There are several Fred's stores in Ginza, each offering different attractions. Store information is summarized below.
Store Name | address (e.g. of house) | Business Hours | Google Map URL | Store URL |
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Fred Ginza Main Store | 4-3-9 Ginza, Chuo-ku, Tokyo | 12:00 - 20:00 | View on Google Maps | Official Site |
Fred's GINZA SIX Store | GINZA SIX, 6-10-1 Ginza, Chuo-ku, Tokyo | 10:30 - 20:30 | View on Google Maps | Official Site |
It's good because it's in Ginza.
Fred's in Ginza offers a one-of-a-kind experience that combines the elegance of the brand with the exclusive Ginza location. Located in the exclusive shopping area of Ginza, the restaurant offers a sophisticated space and easy accessibility.
In particular, Ginza offers an abundance of jewelry that showcases the brand's craftsmanship, such as Fred's iconic "Force 10" and "Champs Anfini" collections. In addition, Ginza-only pop-up events and pre-sale items are sometimes offered, attracting visitors with a special feeling that they can only be found here.
Furthermore, the essence of the French Riviera, which Fred cherishes, is in perfect harmony with the sophisticated atmosphere of Ginza. The design of the building is inspired by the Mediterranean sun and sea, creating a relaxing and luxurious atmosphere in the heart of the city.
Fred's in Ginza truly embodies the essence of luxury, weaving a special story through its jewelry and providing visitors with an unforgettable experience.
FRED: Fred, what kind of person wears it?
Fred's jewelry is favored by people of all ages and genders who appreciate sophisticated design and modern style. Fred's jewelry is especially popular with men and women in their 20s to 40s who have urban, active lifestyles. Women prefer elegant, romantic designs like the Pretty Woman collection, while men prefer sporty, unisex pieces like the Force 10 collection.
Fred's customers are often those who seek luxurious jewelry for everyday use, with designs that can be worn in a wide range of settings, from casual to formal. Many of Fred's items are also highly customizable, making them the choice of people who want to express their own personal style.
FRED: Fred Popular Products
The following is a list of Fred's items that are particularly popular at the Ginza store:
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Force 10 Collection
The sporty design features a yacht cable and shackle motif and is priced from approx. -
Champs Anfini Collection
This modern design is based on the renju shape, which symbolizes eternity and infinity, and is priced from approximately 200,000 yen to 800,000 yen. -
Pretty Woman Collection
Inspired by the movie "Pretty Woman," this heart motif jewelry is priced from approximately 300,000 yen to 1,500,000 yen. -
high jewelry
One-of-a-kind pieces made of diamonds and colored gemstones, priced in the tens of millions of yen or more.
FRED: Fred, what celebrities wear it?
Fred is a favorite of many national and international celebrities.
Domestic celebrities
- Keiko Kitagawa: Wearing a Force 10 bracelet at the event.
- Satomi Ishihara: Wearing Fred's jewelry in dramas and magazines.
International celebrities
- Grace Kelly.As the Princess of Monaco, she is a fan of Fred's jewelry.
- Julia Roberts: Wearing Fred's necklace in the movie "Pretty Woman".
- Angelina Jolie.: Wearing Fred's high jewelry on the red carpet.
FRED: Fred: Market price (sense of amount)
Fred's products are generally priced as follows:
- Jewelry (rings, necklaces, etc.)Approx. 150,000 yen to 10,000,000 yen or more
- high jewelryTens of millions to hundreds of millions of yen
- Limited edition items (Ginza exclusive items, etc.)Approximately ¥1,000,000 to ¥5,000,000.
FRED: Fred Brand Attraction
for men: Force 10 bracelets and simple rings are popular.
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Force 10 Collection
- bracelet: Bracelets made of stainless steel and gold are especially popular. They are useful for a wide range of occasions, from casual to formal.
- ring: The rings in this collection are also characterized by their simple, yet strong presence.
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Champs Anfini Collection
- Bracelets and Rings: The design symbolizing infinity is also favored by men as a lucky charm.
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Other Accessories
- Gold and diamond necklaces and bracelets are popular among men seeking a sophisticated style.
for women: Glamorous and elegant jewelry and accessories are favored.
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Force 10 Collection
- bracelet: Designed with a yacht cable and shackle motif, this customizable item combines stainless steel and gold. The style is timeless and modern.
- Necklaces and Rings: Necklaces and rings from the same collection are also favored for their simple yet sophisticated designs.
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Pretty Woman Collection
- Heart Shaped Jewelry: Heart-shaped rings, necklaces, and earrings with diamonds and rubellites feature romantic designs.
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Champs Anfini Collection
- Design that symbolizes infinity: Rings and bracelets with the motif of a lemniscate (infinity sign) are popular items with universal appeal.
FRED: Fred Age Range
It is supported by a wide range of age groups, from people in their 20s to those in their 50s and older. It is especially popular among fashion-conscious people in their 30s and older.
FRED: Fred, what would you buy for yourself?
Force 10 bracelets and Champs Anfini necklaces are suitable for everyday use and can be used to accentuate a coordinated look.
FRED: Fred, if you want to give a gift.
Pretty Woman rings and Force 10 customizable bracelets are special and make great gifts.
Fred is a timeless luxury brand with designs that reflect the brilliance of the sun and the sea in its jewelry and outstanding craftsmanship. The Ginza store offers a special space where you can fully experience the brand's world view. We invite you to experience the charm of Fred's at this special place in Ginza.