Ginza High Brand Guide

A. Lange & Söhne

A. Lange & Söhne：A.ランゲ＆ゾーネ

A. Lange & Söhne is a luxury watch brand founded by Ferdinand Adolph Lange in 1845 in Glashütte, Saxony, Germany.

Once on the verge of extinction due to World War II and the division of the East and West, the company made a miraculous comeback in 1990 under the leadership of great grandson Walter Lange, and returned to being Germany's premier mechanical watch manufacturer.

The company is known around the world for its unique and exquisite German watchmaking aesthetic, including outsize date, hand-engraved balance bridge, blued screws, and three-quarter plate, and has the only directly managed boutique in Japan located along Ginza 6-chome Namiki-dori Avenue.

A. Lange & Söhne: A. Lange & Söhne Ginza Store Facts

Ginza is home to the only directly managed A. Lange & Söhne boutique in Japan. It is one of only about 20 directly managed boutiques in the world, and since its opening in 2008, it has garnered tremendous support from watch enthusiasts as a flagship in Japan that boasts one of the world's largest selection of watches and the highest level of hospitality.

  • address (e.g. of house)Daini Iwatsuki Bldg. 1F, 6-7-15 Ginza, Chuo-ku, Tokyo 104-0061, Japan
  • Phone numberPhone: 03-3573-7788
  • Business Hours11:00-19:00 (irregular holidays)
  • Access2-minute walk from Ginza Station on the Tokyo Metro Ginza Line and Hibiya Line, 5-minute walk from Higashi-ginza Station on the Tokyo Metro Hibiya Line
  • featureThe only directly-managed boutique in Japan: a calm and luxurious space that conveys the traditions and craftsmanship of Saxony. The boutique boasts one of the world's largest selections of watches, including the "Richard Lange" and other models available only at the boutique. The boutique is also known for its expert and knowledgeable staff, who will spend two hours carefully explaining everything from the brand philosophy to the details of the movement.

It's good because it's in Ginza.

The biggest advantage of buying A. Lange & Söhne in Ginza is,A special buying experience where you can examine to your heart's content rare models and the world's finest mechanical watches that can only be found in the only directly-managed boutique in JapanThe following is located in the

It is one of only about 20 directly managed boutiques in the world, and is one of the most prominent in Japan as a flagship space that fully embodies the Maison's world view, different from the stores in department stores such as Isetan Shinjuku, Mitsukoshi Nihonbashi, and Hankyu Umeda.

The lineup also includes special models available only in Ginza, such as the boutique-exclusive "Richard Lange" Ref. 232.026. Although the brand is produced in extremely small quantities (approximately 5,000 pieces per year), the Ginza boutique offers one of the largest selections in the world.

In addition, our service system is directly connected to our headquarters in Glashütte, Germany, and can be requested for servicing of complications and restoration of vintage models. There is no better place to be a reliable partner for "the best of Germany" to be passed down from generation to generation.

A. Lange & Söhne: A. Lange & Söhne Who wears it?

Who wears A. Lange & Söhne,A "true connoisseur" who has a deep understanding of the exquisite finishing of the movement and the historical value of watchmaking, rather than flashy status symbols.The main focus of this collection is on the "Rolex" and "Patek Philippe" brands. They are loved by people who have a mature aesthetic sense, and who are told by the artistry of the movement that can be seen through the caseback, rather than by the brand power that can be recognized at a glance, such as Rolex or Patek Philippe.

It is overwhelmingly supported by people of intelligence and culture, including executives, doctors, researchers, cultural figures, artists, and royalty and aristocrats. The German temperament of quality and rigidity and the sense of beauty of handcrafted work symbolized by hand engraving deeply resonate with Japanese values and have a large number of enthusiastic fans in Japan.

Although the brand focuses mainly on men, it also offers small-diameter models for women, such as the "Little Saxonia" and "Saxonia 35mm," and is gradually attracting a growing number of intelligent and sophisticated adult female fans.

A. Lange & Söhne: A. Lange & Söhne Popularity

At A. Lange & Söhne, the following collections and models are particularly popular

  • LANGE 1 This iconic model symbolizes the brand's revival in 1994. It features an asymmetrical dial based on the golden ratio, the patented "outsize date" technology, and the AUF/AB power reserve indicator. The new list price is approximately 4,800,000 yen and up (approximately 7,000,000 yen and up for the pink gold model).
  • Saxonia flachii The thinnest timepiece in Lange's history. It is a pure dress watch without any waste, and the ultra-thin in-house movement fits perfectly on the wrist. The new price is approximately 3,500,000 yen and up.
  • 1815 The collection is named after the year of the founder Ferdinand Adolph Lange's birth, 1815, and the new 2025 collection features a compact model with a diameter of 34 mm and the newly developed caliber L152.1. The new watch is priced from 3,850,000 yen (18KWG or 18KPG).
  • DATOGRAPH Launched in 1999, this masterpiece fuses a flyback chronograph mechanism with an outsize date. The new watch retails for approximately 11,500,000 yen and up (the actual used price is over 10 million yen).
  • ODYSSEUS The brand's only luxury sports watch debuting in 2019. This rare model is made of stainless steel and is extremely difficult to obtain. The list price for a new one is approximately 4,500,000 yen and up (actual used prices can range into the tens of millions of yen).
  • Richard Lange Ref.232.026F Limited edition model for Ginza boutique. The simple and graceful dial with Roman numerals embodies the ultimate in dress watches. The new list price is approximately 3,200,000 yen and up.

A. Lange & Söhne: A. Lange & Söhne Celebrity Customers

A. Lange & Söhne is loved by many celebrities and cultural figures at home and abroad. The following are just a few examples

  • Goro Inagaki, actor and TV personalityLange 1: Lange 1 Ref. 191.039 is a favorite. The asymmetrical dial, a symbol of the brand's revival, perfectly matches the intelligent and elegant style.
  • Torayasu Hotei, musicianLange 1 PT Ref. 101.035. Japan's leading rock guitarist chooses this superb model with a platinum case.
  • Daisuke Sakuma (TV Personality / Snow Man)He loves his A. Lange & Söhne 1815 chronograph in 18k pink gold. A serious watch enthusiast who is fascinated by the "total artistry" and speaks publicly of his love for A. Lange & Söhne.
  • Junji Takada, TV personality and actorRichard Lange: He loves his Richard Lange Ref. 232.026F. He is particular about choosing a limited edition model for the Ginza boutique.
  • Brad Pitt, actorLange 1 Time Zone Ref. 116.032. The Hollywood star's choice for a practical and beautiful timepiece for the traveler.
  • Clint Eastwood, film director and actorLange 1 Ref. 101.032. The greatest German mechanical beauty, a longtime favorite of the American movie mogul.

A. Lange & Söhne: A. Lange & Söhne market price (sense of value)

A. Lange & Söhne's market prices range depending on the collection and model.

  • New (regular price)The entry model "Saxonia Flach" starts at about 3,500,000 yen, the standard "Lange 1" at about 4,800,000 yen (about 7,000,000 yen for the PG model), the "1815" (new in 2025, 34mm) at 3,850,000 yen, and the "Datograph" at about 11,500,000 yen. Some models with complications and platinum case models reach 20 million yen to several tens of millions of yen.
  • second-hand marketThe popular "Lange 1 Ref. 101.025" is priced from about 5.58 million yen, "Lange 1 Moonphase Ref. 192.029" from about 6.78 million yen, "Saxonia Flach Ref. 205.086" from about 3.68 million yen, and "Datograph Up-Down Ref. 405.835" from over 29.8 million yen. and a premium of over 29.8 million yen for "Datograph Up-Down Ref.
  • level of difficulty in obtainingThe annual production volume is extremely small, approximately 5,000 pieces, so there is always a shortage of new models as well as discontinued models. In particular, the Odysseus stainless steel models are extremely difficult to obtain at authorized stores, and it is not unusual for them to be sold for two to three times the list price on the parallel market.
  • property (asset) valueThe brand as a whole boasts high resale value, with discontinued models and limited edition models in particular commanding a premium. With the worldwide revaluation of German watches, this is a hot brand that is expected to continue to increase in value in the future.

A. Lange & Söhne: A. Lange & Söhne Attractions and Recommendations

For Men: Ideal for men with a genuine interest in the beauty of German top-of-the-line machinery.

The Lange 1 or the Saxonia Flach are the standard. The former is the icon of the brand and exudes an overwhelming presence, while the latter is the ultimate in thin dress watches and adds a touch of class to a suit. The Datograph is the best choice for the serious watch enthusiast who wants to enjoy the complications, and the Odysseus is the best choice for the one and only luxury sports watch.

For women: For women who want to speak quietly of their intelligence and culture on their wrist.

We recommend small-diameter models such as the Little Saxonia, Saxonia 35mm, and the Saxonia Automatic Ladies Ref. 840.032 with mother-of-pearl dial. The 34 to 37 mm diameter case fits elegantly on a slender wrist, and the delicate finishings enhance an intellectual and classical femininity.

A. Lange & Söhne: A. Lange & Söhne Age Range

mainly40's to 70's and olderThe brand is supported by a wide range of people in their 20s and 30s. Due to its high price range and the fact that it is the brand of choice for "true watch connoisseurs," an overwhelming majority of owners are in their 40s or older and have achieved social success. Many of them choose to acquire a watch as the culmination of their lives, and it is also chosen as a watch that can be handed down from one generation to the next.

A. Lange & Söhne: A. Lange & Söhne: What to buy for yourself?

Lange 1.or1815."is recommended. The former is an iconic model that everyone admires as a symbol of the brand. The latter is a hand-wound watch that goes back to its roots, inheriting the spirit of the founder, and its simplicity highlights the essence of its technology and finishing. It is a gem to be picked up as a celebration of business success, independence, or a milestone in life, or as a "last watch".

A. Lange & Söhne: A. Lange & Söhne: What to give as a gift?

For menSaxonia Flach."or1815."is the standard. As a simple yet elegant dress watch, it makes a great gift for businessmen. For womenSaxonia 35mmand ... andLittle Saxonia."is recommended, and by choosing a boutique-exclusive model available only at the Ginza boutique, it will be one of the few special gifts in the world. It is the perfect gift for retirement, wedding anniversaries, or as the ultimate way to express your gratitude over the years.

Summary

A. Lange & Söhne maximizes its true value in the special place of Ginza: the spirit of the Saxon royal court culture since 1845 and the indomitable history of its miraculous revival in 1990 after the East-West schism. And the highest German craftsmanship, symbolized by hand engraving and three-quarter plates.

A. Lange & Söhne is a gem for the true connoisseur who sees genuine value in the finishing and manufacturing philosophy of the movement, not in flashy branding.

To make your shopping experience in Ginza even more special, why not visit the A. Lange & Söhne Boutique Ginza?