Boucheron: Boucheron

Boucheron, a prestigious French jewelry brand, was founded in 1858 by Frédéric Boucheron. In September 2023, Boucheron opened a new flagship store in Ginza, the second largest in the world after the flagship store in Paris.

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Boucheron: Boucheron Ginza Store Basics

Information on Boucheron stores in Ginza is summarized below.

Store Name	address (e.g. of house)	Business Hours	Google Map URL	Store URL
Boucheron Ginza Main Store	2-6-16 Ginza, Chuo-ku, Tokyo	11:30-19:30	View on Google Maps	Official Site
Boucheron Mitsukoshi Ginza Store	1F Mitsukoshi Ginza Store, 4-6-16 Ginza, Chuo-ku, Tokyo	10:00-20:00	View on Google Maps	Official Site

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It's good because it's in Ginza.

As the world's largest boutique, second only to the main store on Place Vendôme in Paris, Boucheron in Ginza is a special space that embodies the history and innovation of the brand. With four floors covering a vast area of approximately 1,000 square meters, the boutique offers a wide range of products, from iconic collections of jewelry and watches to special items exclusive to the Ginza flagship store.

The most distinctive feature of this store is its design, which blends the four seasons of Japan with French elegance. An animation reinterpreting the "Winter Garden" is projected on the façade, offering a different look each day and night and each season, providing a new sensation each time you visit. The store also features nature-themed artwork and an interior design that incorporates French and Japanese traditions, creating a space where the brand's craftsmanship and aesthetics can be fully appreciated.

In addition, there are a variety of spaces for special experiences, including a VIP room and a dedicated bridal floor. The bridal floor, in particular, features a design inspired by the Japanese "wishing tree," creating an elegant atmosphere suitable for celebrating life's special moments.

Located in the international luxury shopping area of Ginza, the hotel also offers a full range of hospitality services to welcome both domestic and international customers. Boucheron Ginza is a unique luxury experience where one can experience the tradition and innovation of the brand.

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Boucheron: Who wears Boucheron?

Boucheron is a jewelry brand favored by people of all ages and genders who value individuality. It is especially popular among sophisticated women in their late 20s to 40s, and is often chosen as an item that symbolizes a free and independent lifestyle. It is also supported by men, and items such as the "Cattle" series, with its simple and neutral design, are highly valued as wedding rings and pair rings.

Boucheron jewelry is loved by people with a high sense of fashion and those who seek a unique style that is not unique, with designs that fuse tradition and innovation. The brand is widely supported by both men and women as a brand that enhances the allure of sophisticated adults.

Boucheron: Boucheron's most popular products

Boucheron items that are particularly popular at the Ginza flagship store are listed below:

• Cattle Collection
  Rings and bracelets are popular for their geometric designs. Prices range from approximately 300,000 yen to 1,500,000 yen.

• Serpentine Boehm Collection
  Elegantly designed with a snake motif, necklaces and earrings are popular. Prices range from approximately 200,000 yen to 1,200,000 yen.

• Jacques de Boucheron
  It has a modern design with a cable motif and is priced from approx. 250,000 yen to 1,000,000 yen.

• high jewelry
  One-of-a-kind pieces made of diamonds and colored gemstones, priced in the tens of millions of yen or more.

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Boucheron: Boucheron What celebrities are wearing it?

Boucheron is a favorite of many national and international celebrities.

Domestic celebrities

• Keiko Kitagawa: Wearing a cattle ring at the event.
• Satomi Ishihara: Wearing Serpan Boheme necklaces in dramas and magazines.

International celebrities

• Elizabeth Taylor: Wearing Boucheron's butterfly hair jewelry at the Academy Awards.
• Charlize Theron: Wearing high jewelry on the red carpet.
• Angelina Jolie.Jacques de Boucheron at a film premiere.

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Boucheron: Boucheron Market Price

Boucheron's products are generally priced in the following ranges:

• Jewelry (rings, necklaces, etc.)Approx. 200,000 to 2,000,000 yen
• high jewelryTens of millions to hundreds of millions of yen
• Limited edition items (Ginza exclusive items, etc.)Approx. 1,000,000 yen to 5,000,000 yen.

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Boucheron: the charm of the Boucheron brand

for menThe most popular items are: rings from Cattle and bracelets from Jacques de Boucheron.

• cattle collection

  • cattle ring: Available in black, blue, white, and other colors, it is popular among men. The "cattle black" and "cattle blue" are particularly stylish.
  • Cattle Necklace: Simple circle and cylinder-shaped designs are favored by men.

• Serpentine Bohm Collection

  • A wide range of designs are available, with thicker rings and pendants suitable for men.

• faceted collection

  • This ring is inspired by the facets of a diamond, and features the brilliance of platinum. The design is simple yet has a strong presence.

• perfume

  • Boucheron Pour Homme: A perfume with a citrus scent, it is a standard fragrance for men.

for women: serpentine bohemes and high jewelry necklaces are favored.

• cattle collection

  • cattle ring: The design features a combination of yellow gold, white gold, pink gold, and chocolate gold. It is also popular as a wedding band, with a variety of variations including classic and radiant.
  • cattle pendant: Small but gorgeous design, suitable for everyday use as well as for formal occasions.

• Serpentine Bohm Collection

  • The collection is based on the snake motif, symbolizing love and protection. Pendants, rings, and bracelets are available, featuring delicate gold work and twisted chains.

• Abaco Collection

  • The collection is inspired by Hollywood actress Ava Gardner. The focus is on high jewelry with an abundance of diamonds, suitable for special occasions.

• Other Accessories

  • Necklaces, bracelets, and earrings are also available in a wide variety of styles, and designs other than cattle and serpentine bohemes are also popular.

Boucheron: Boucheron Age Range

It is supported by a wide range of age groups, from people in their 20s to those in their 50s and older. It is especially popular among fashion-conscious people in their 30s and older.

Boucheron: Boucheron: What to buy for yourself?

Cattle rings and Serpan Boheme earrings are suitable for everyday use and accentuate special occasions.

Boucheron: Boucheron: If you want to give a gift

Jacques de Boucheron necklaces and cattle bracelets are special and appreciated as gifts.

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Boucheron is a luxury brand loved throughout the ages for its fusion of innovation and tradition in design and outstanding craftsmanship. The Ginza store offers a special space where you can fully experience the brand's world view. We invite you to experience the charm of Boucheron in this special place called Ginza.