Cartier Ginza 4-chome Boutique｜The first "residence" in Japan was a different world

On September 19, 2025, Cartier's new flagship store, Cartier Ginza 4-chome Boutique, was opened in the heart of Ginza.
When you actually visit, you get a strong sense that this is not just a luxury boutique, but a "space for experience" that integrates architecture, art, and service.

Here, we will provide you with details of the attractions we experienced during our actual visit, floor by floor.

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What this article will tell you

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A "landmark of light" appearing at the Ginza 4-chome intersection

Walking through the Ginza 4-chome intersection, one's eyes are immediately drawn to the facade that seems to be cloaked in light.
When you get closer, you will be overwhelmed by the design of gentle curves and geometric patterns reminiscent of "aomiha (blue ocean waves)".

At night, illuminated by the soft light, the entire building shone like a large jewelry box, giving a new rhythm to the streetscape.

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The "World of Cartier" unfolds as soon as you step into the store.

1st floor: a space where the panther welcomes you

As you pass through the automatic doors, the first thing you will see is an art wall by Eriko Horiki, a washi paper artist. The figure of a panther walking through the forest emerges fantastically with the texture of the washi paper through the light.

The origami-inspired ceiling and parquet-patterned flooring derived from the Palace of Versailles combine French and Japanese aesthetic sensibilities. It was so beautiful that I wanted to gaze at it for a while here alone.

On this floor, visitors can leisurely experience jewelry, watches, and fragrances. Quick care services are available nearby, giving the impression of both convenience and luxury.

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2nd Floor: The World of Bridal and Diamonds

When you go up to the second floor, origami motifs spread all over the ceiling. It feels light and airy, as if a kite is flying.
Here, bridal rings and diamond creations were lined up, and the time spent quietly picking up a ring felt very luxurious.

In the "Salon Japonais" at the back of the building, works by artist Ryo Hikosaka are on display, and the space where Cartier's Art Deco and traditional Japanese patterns resonate with each other is captivating.

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3rd floor: tranquil space like a garden

Spread over the third floor was a serene, garden-inspired floor. In addition to jewelry and watches, Cartier fragrances were all in one place.

The ceiling is softly curved in the motif of the "Trinity" ring, bringing comfort to the entire space.
The "Peacock" salon and the waiting area named "Jardin" were spaces where one could not only view the products, but also enjoy the stay itself.

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4th floor: A different world in the "Residence

And then, the top floor. What awaited us here was Japan's first "Residence.
The completely private space, complete with dining room and salon, is filled with a serenity that makes you forget the hustle and bustle of the city.

With a ceiling reminiscent of Japanese umbrellas and panther artwork that looks out over the cherry blossoms to Mt. Fuji, I realized that this is true luxury, an experience that can only be found here.

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Don't miss the special exhibit "Panthere and Fauna".

To celebrate the opening, 11 selected works from the Cartier collection will be on display for 31 days from September 19 to October 19.
In person, the power of the art pieces, especially the panther, will take your breath away. This is a special experience, available only during this period, to view works of historical value up close and personal.

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Service: Creating a "special" experience on the spot

At the personalization bar on the first floor, visitors can experience the moment the red box is embossed right before their eyes.
If you are preparing a gift, this live wrapping is not to be missed. It will make you feel special at once.

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Basic Information

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Summary: Time spent in Ginza turns into a special memory.

What I felt when I visited the boutique was that Cartier Ginza 4-chome Boutique is more than just a place for shopping.
By experiencing the architecture and art and experiencing the space, the time spent in Ginza itself will turn into a memory.

The "Residence" on the top floor is like a different world. In the heart of the city, a luxurious and relaxing experience awaits you.

This new location in Ginza is a new landmark that delivers luxury not as a "thing" but as an "experience.
It is sure to become a place that will leave a "memory of Ginza" for many people in the future.

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Article Supervisor