Graff: Graph

Graff is a British high jewelry brand founded by Lawrence Graff in 1960. Under the name of its founder, "King of Diamonds," Graff continues to offer jewelry made with the world's finest diamonds and gemstones. Graff's flagship store in Ginza attracts many people as a special space where they can experience the brand's outstanding aesthetics and craftsmanship.

---

Graff: Graff Ginza Store Basics

Graff: Graff's Store in Ginza, Tokyo

Store Name	address (e.g. of house)	Business Hours	Google Map URL	Store URL
Graf Ginza Main Store	3-3-1 Ginza, Chuo-ku, Tokyo	11:00 - 20:00	View on Google Maps	Official Site

---

It's good because it's in Ginza.

The Ginza Graf is a place that offers an exquisite luxury experience, combining the brand's exceptional craftsmanship with the exclusive Ginza location. This flagship store, the 10th in Japan, is located in the heart of Ginza and features a magnificent salon spread over two floors. On the exterior, the all-glass façade with a shining metallic veil creates a sophisticated presence on the Ginza streetscape.

The store's interior is characterized by a design that embodies Graff's world view: the first floor is a bright, open space that welcomes visitors with elegance, with a focus on bridal jewelry. The second floor, on the other hand, features a majestic high jewelry area, where green marble and traditional Kyoto materials are used to create a special atmosphere. In addition, there is a private salon where customers can choose products in a relaxed atmosphere.

One of the unique attractions of the Ginza store is its selection of limited edition items and special collections. The store offers a unique and special experience by bringing together Graf's finest diamonds and jewelry. The store is also decorated with displays and artwork that showcase the handiwork of our craftsmen, offering something new to discover each time you visit.

Its location in Ginza, an international luxury shopping area, also offers a full range of hospitality services to welcome both domestic and international clients. Graph Ginza is a special place that combines the aesthetics of the brand with the sophistication of Ginza, offering a one-of-a-kind luxury experience.

---

Graff: Graff what kind of person would wear it?

Graff is favored primarily by affluent and elegant lifestyle-seeking individuals in their 30s to 50s. It is particularly popular among women, and is often chosen for engagement rings and special occasion jewelry. On the other hand, in recent years, the brand has also developed genderless designs, attracting attention from men as well.
People who wear Graf tend to be sophisticated and aesthetically pleasing, seeking timeless designs for special moments. It is especially popular among celebrities, successful businesspeople, and others who value self-expression and status.

Graff: Graff Popular Products

The following is a list of particularly popular graph items at the main Ginza store:

• Tilda's Bow Collection
  Feminine design with ribbon motif, priced from approx.

• Butterfly Collection
  The jewelry features an elegant butterfly motif and is priced from approximately 2,000,000 yen to 10,000,000 yen.

• high jewelry
  One-of-a-kind pieces using the world's finest diamonds, priced at tens of millions of yen or more.

• engagement ring
  Designed to maximize the beauty of diamonds, prices range from approximately 3,000,000 yen to 15,000,000 yen.

Graff: Graff Ginza What celebrities are wearing it?

Graf is a favorite of many celebrities in Japan and abroad.

Domestic celebrities

• Keiko Kitagawa: Wearing Graff's jewelry at the event.
• Satomi Ishihara: Wearing Graf's items in dramas and magazines.

International celebrities

• Angelina Jolie.: Wearing Graff's high jewelry on the red carpet.
• Rihanna: I love the diamond watch from Graf.
• Michelle Yeoh: Wearing Graff jewelry at a movie premiere.

---

Graff: Graph market price (money sense)

The following price ranges are typical for the products in the graph:

• Jewelry (rings, necklaces, etc.)Approx. 1,000,000 to 10,000,000 yen
• Watches (e.g. diamond watches)Approximately 5,000,000 to 50,000,000 yen
• high jewelryTens of millions to hundreds of millions of yen
• Limited edition items (Ginza exclusive items, etc.)Approximately 10,000,000 yen to 50,000,000 yen.

---

Graff: The appeal of the Graff brand

for men: Simple and elegant diamond cufflinks and watches are popular.

• bracelet

  • classic design: Bracelets with simple and modern designs are popular.

• cuff links

  • Diamond Cuff Links: Cufflinks with diamonds are attracting attention for their use in formal occasions.

• ring

  • Signature Rings: The Lawrence Graff Signature Series rings combine masculine strength and elegance.

• pendant

  • Simple diamond pendant: The design is simple but has a strong presence.

for women: Tilda's Bow and Butterfly jewelry are favored.

• necklace

  • Butterfly Collection: The "Mini Butterfly Silhouette Diamond Pendant" is especially noteworthy for its delicate butterfly motif.
  • Tilda's BowTilda's Bow Pavé Diamond Necklace : The Tilda's Bow Pavé Diamond Necklace, inspired by the image of a ribbon, creates a feminine and elegant look.

• ring

  • eternity ring: Eternity rings with oval-shaped diamonds are popular as a symbol of eternal love.

• Earrings & Pierced Earrings

  • Tilda's Bow stud earrings: The design is simple yet gorgeous.
  • Butterfly Pierced EarringsThe butterfly motif is a popular choice among the younger generation.

• bracelet

  • Oval Shape Diamond Bracelet: The design that maximizes the beauty of diamonds is appealing.

Graff: Graph Age Range

It is supported by people from their 30s to their 60s and above, especially those in higher income brackets and those with a high sense of fashion.

Graff: graphs What would you buy for yourself?

Tilda's Bow rings and butterfly pendants are suitable for everyday use or as an accent for special occasions.

Graff: graph If you want to present

Engagement rings and high jewelry necklaces are special and appreciated as gifts.

---

Graf is a timeless luxury brand of jewelry made with the world's finest diamonds and gemstones. The Ginza store offers a special space where you can fully experience the brand's world view. We invite you to experience the charm of Graf at this special place in Ginza.