PRADA BEAUTY Ginza Mitsukoshi store finally opens

In December 2025, PRADA BEAUTY will open a new flagship store in the heart of Ginza.
In addition to experiencing the full lineup of makeup, skincare, and fragrance products, limited items and special offers will also be available.
This article provides an in-depth look at the opening dates, store features, featured products, limited edition sets, and special offers for visiting the store.

What this article will tell you

 

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Why opening a store in Ginza Mitsukoshi is special

First directly managed PRADA BEAUTY store in Ginza area

The beauty line of the world-famous brand "PRADA" opened its first store in Ginza.
By appearing at Ginza Mitsukoshi, where domestic and international luxury brands gather, it will be a rare spot where visitors can "see, touch, and smell" PRADA's world view all at once.

“The world view symbolized by ”Prada Green

The store design is based on the brand's iconic color, Prada green, and is a futuristic space design that combines technology and creativity.
The minimalist, art-gallery-like atmosphere makes the selection of items an “experience” in itself.

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Opening Schedule and Business Information

What is the opening date?

Saturday, December 6, 2025

*The entire Ginza Mitsukoshi will be closed on December 5 (Fri.) due to an event.
*It is recommended to check the official Ginza Mitsukoshi page for the latest business information before visiting.

Store Location

• GINZA COSME WORLD, B1F, Ginza Mitsukoshi Main Bldg.

• Address: 4-6-16 Ginza, Chuo-ku, Tokyo

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Product Lineup and Features

PRADA BEAUTY Ginza Mitsukoshi store offers all of the following categories
There is also a wide selection of products that can only be found online and in a limited number of stores.

List of Major Categories

Points of particular interest

• Rare fragrance line "Olfactory" also handled.

• A rare store where you can “try on the latest lip products, cushions, and skincare products

• Luxury wrapping development to meet gift demand

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A closer look at the featured items

Prada Paradox Eau de Parfum

PRADA BEAUTY's signature fragrance and one of the most popular fragrances in the world.

Price

Fragrance Characteristics

• Timeless white flower softness

• Avant-garde impression due to the depth and strength of amber

• Floral amber" type with brightness and depth at the same time

Note composition of fragrance (example)

The change in fragrance from freshness at the moment of application to a sensual and refined scent towards the end is appealing.

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Lip Balm Blushing Care

Price: 7,260 yen

feature

• The blue balm reacts to the moisture content of the lips to produce a natural pink color.

• Plumps the lips and gives them a glossy finish

• Equipped with a care effect that leads to lips that are less prone to roughness

• Hybrid design of makeup effect and skin care

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Prada Mesh Cushion

Price: 11,330 yen (4 colors)

feature

• Luxurious compact in PRADA's iconic “Re-Nylon” material

• Flexible texture conforms to facial movements

• Long-lasting, beautiful finish with serum cushion

• Even out unevenness and dullness of the skin and bring out the beauty of bare skin.

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Opening Commemorative Limited Set

Since quantities are limited and will end as soon as they are gone, this popular item is expected to be crowded, especially on the first day of the opening.

Paradox 10mL + 50mL set

Price: 23,760 yen

• In addition to the regular size 50mL, the set includes a 10mL bottle for convenient portability.

• Mini size is perfect for on-the-go and travel

• PRADA's “Paradox” brand DNA is symbolized in the composition of these items.

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Prada Balm Mini Set

Price: 7,700 yen

• Set of 2 bottles of popular Blue Balm & Green Balm

• Both are mini-sized and easy to carry around.

• Pop colors to lift your spirits & high moisturizing power

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Opening benefit (limited quantity)

Purchase privilege: Original pouch

• Purchases of 20,000 yen (tax included) or more

• First 150 people to arrive

• Only for same-day purchases

2) Privileges for Isetan Mitsukoshi app members

• Present the coupon screen of the app + purchase a product and receive a sampling card.

• First 100 people to arrive

• Special offers for the day only

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Who would you recommend?

• People who want to try PRADA BEAUTY carefully

• People who want to experience the scent of Paradox locally.

• People who want to target limited sets and first-come, first-served offers.

• People who want to enjoy luxury shopping in Ginza

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Summary

PRADA BEAUTY Ginza Mitsukoshi is a long-awaited spot where you can experience makeup, skincare, and fragrance all at once.
In particular, check out the development of "Olfactory," a premium fragrance available only at limited stores, and the opening commemorative set.
The opening on December 6, 2025 will be a day not to be missed by PRADA fans as well as beauty enthusiasts.

Article Supervisor