Thorough explanation of the charms of Ginza Sembikiya and Patisserie Ginza Sembikiya! The differences and how to enjoy them [Latest Edition in 2025].

Ginza Sembikiya and Patisserie Ginza Sembikiya.
Both are known for their mastery of fruit, but in fact each has its own unique characteristics and offers different products and ways to enjoy them.

In this article,Learn more about the differences and attractions between Ginza Sembikiya and Patisserie Ginza Sembikiya!
It also includes recommended products and store information, so you can ask yourself, "What kind of store is this? Where can I buy them? and "Where can I buy it?

Please check out these two brands that pursue the delicious taste of fruit and their commitment to excellence!

▼ What this article reveals

What is Ginza Sembikiya? Luxury fruit specialty store with 130 years of history

History and birth of Ginza Sembikiya

Established in 1894Ginza Sembikiya is a long-established brand that was the first to establish the concept of a "high-end fruit specialty store" in Japan.
He is particularly well known for having established the culture of gift-giving fruit, and was instrumental in spreading the **"culture of giving the finest fruit as a gift**.

He also opened Japan's first **"fruit parlor "** in 1923.
Sweets using an abundance of seasonal fruit have been a hot topic of conversation, and today, fruit parfaits and fruit sandwiches are still popular items on the menu.

Features of Ginza Sembikiya

Ginza Sembikiya is known as a "jewel box of fruits," and all of its fruits are carefully selected.
For example,Only muskmelons with a sugar content of 14 degrees or higher are sold.The commitment to deliciousness is overwhelming, including

What is Patisserie Ginza Sembikiya? A brand to enjoy the charm of fruits in sweets

Birth of Patisserie Sembikiya

Established in 2008, Patisserie Ginza Sembikiya is a brand of sweets that makes the most of the high-end fruits of Ginza Sembikiya.
With the theme of bringing out the best in fruit, we are developing cakes, jellies, baked goods, and other products.

The lineup is perfect for those who "want to eat fruit, but don't want to eat a whole bunch...," making it the perfect everyday indulgence or gift.

Patisserie Ginza Sembikiya Characteristics

Especially popular is the "Ginza Fruit Jelly," a jelly that locks in the deliciousness of fruit as it is, and is very popular as a gift during the hot season.
Also, each store sells different limited-edition sweets, giving them a special "only available here" feel, which is part of their appeal.

Recommendations for each of these products!

Recommended products from Senbikiya, Ginza

You can enjoy luxury fruits that only Ginza Sembikiya can offer, as well as luxurious sweets that make the most of them.

Recommended products from Patisserie Ginza Sembikiya

The charm of Patisserie Ginza Sembikiya is its abundance of "sweets that can be easily enjoyed.
Baked goods in particular are popular as gifts and make great gifts.

Where can I buy one? Check out the information on each store!

Ginza Sembikiya Store

📍 Ginza Main Store

• address (e.g. of house):5-5-1 Ginza, Chuo-ku, Tokyo
• featureFruit store on the 1st floor and fruit parlor on the 2nd floor

📍 Shinjuku Store

• address (e.g. of house):1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo Keio Department Store Shinjuku
• featureSelling: fruit and sweets for gift-giving

Patisserie Ginza Sembikiya Store

📍 Roppongi Hills Store (New style Ginza Sembikiya)

• address (e.g. of house):B1F Roppongi Hills North Tower, 6-2-31 Roppongi, Minato-ku, Tokyo
• featureNew business model: handling both fruits and sweets

📍 Tokyo Gift Palette Store

• address (e.g. of house):Tokyo Gift Palette 1F, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo
• feature: Limited edition products available as Tokyo souvenirs.

In summary: Enjoy it for what it is used for!

Ginza Sembikiya is aThe Ultimate Fruit ExperiencePatisserie Ginza Sembikiya is a "patisserie" in theSweets with fruit at its finest".
Both offer a great selection of products, so be sure to enjoy them for their intended use and purpose! 🍈🍰

Article Supervisor

Yuya Hachimine, CEO

Representative Director of ZENNO GROUP, Inc. known as a leader in the night work industry in Ginza. He worked for 14 years as a black-shirted worker in a high-class club in Ginza, and based on his experience, he provides various services for the industry. In order to improve the inefficient work system, he founded ZENNO GROUP Inc. and has contributed to the development of the industry.

Yuya Hachimine's SNS and related links

• Instagram: @88.hacci.88
• the Focus: Interview with Yuya Hachimine
• Laule'a Publishing The Moon Reading of the Wise Men: A former Ginza black dresser talks about the secrets of the customer service industry.
• local color: More about ZENNO GROUP
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