Franck Muller (FRANCK MULLER) is a luxury watch brand founded in 1992 by Swiss independent watchmaker Franck Muller, renowned for its commitment to innovation and artistry. Known as the “Master of Complications,” the brand is renowned for its original creativity, which has led to numerous world-firsts and world-leading achievements.
With its unique vision that defies conventional watchmaking norms—such as the brand’s iconic barrel-shaped “Tonneau Curvex” case and the patented “Crazy Hours” mechanism, in which the hour display jumps irregularly—the brand has captivated celebrities around the world. On the second floor of “GINZA SIX,” Ginza’s new landmark, stands “Franck Muller Genève,” one of the largest boutiques in Tokyo.
FRANCK MULLER: Basic Information About the Franck Muller Ginza Store
Ginza is home to “Franck Muller Genève,” one of Tokyo’s largest boutiques, which opened on April 20, 2017. Located within “GINZA SIX,” the largest commercial complex in the Ginza area, it is a special space that offers not only high-end watches and jewelry but also a comprehensive lifestyle experience unique to a brand founded by a master watchmaker.
- address (e.g. of house): 2F, GINZA SIX, 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061
- Phone number: 03-3569-0660
- Business Hours: 10:30 a.m. – 8:30 p.m.
- regular closing day: Irregular holidays
- Access: A 2-minute walk from Exit A3 of Ginza Station on the Tokyo Metro Ginza Line
- feature: This boutique, boasting one of the largest sales areas in Tokyo, embodies the convergence of GINZA SIX’s concept of “the pursuit of truly enriching moments” and Franck Muller’s philosophy. The boutique showcases the entire collection, including the Tonneau Curvex, Vanguard, Long Island, and Crazy Hours lines. The same floor also houses the world’s first “Franck Muller Pâtisserie,” offering a multifaceted experience of the brand’s worldview through the unique pairing of watches and sweets.
It's good because it's in Ginza.
The biggest advantage of buying a Franck Muller in Ginza is that,An overwhelming selection made possible only by a boutique boasting one of the largest sales areas in Tokyo, combined with a unique brand experience featuring an on-site “patisserie”—a rarity among watch brands.Located on the second floor of GINZA SIX, “Franck Muller Genève” is more than just a watch store—it is a space that embodies the brand’s philosophy of “creating memorable moments in life.” Here, you can see and compare all of the original collections created by Franck Muller—including the Tonneau Curvex, Vanguard, Long Island, Casablanca, and Crazy Hours—all in one place.
The “Franck Muller Pâtisserie,” located next door on the same floor, is a unique establishment that made its world debut at GINZA SIX in 2017. Sweets such as marron glacé—crafted with the same philosophy as watchmaking, “taking time to create with care”—are popular as gifts for loved ones, and the pleasure of stopping by while shopping for a watch is a unique Ginza experience. At GINZA SIX—a new hub for luxury—this is a unique and special place where you can experience the “philosophy of time” that Franck Muller has pursued through both watches and sweets.
FRANCK MULLER: Who Wears Franck Muller Watches?
People who wear Franck Muller watches,"Glamorous high achievers" who want to boldly express their own unique personalities through original designs, without being constrained by the conventions of conservative luxury watches...is the main focus. “I’m not satisfied with orthodox watches like Rolex or Omega—I want something more eye-catching and unique”—it enjoys overwhelming support among this group, which has a strong desire for self-expression.
Loved by celebrities from a wide range of fields—including actors, TV personalities, comedians, top athletes, business executives, and musicians—the brand is known for its strong appeal, thanks to its “catchy design that speaks to even those who aren’t deeply familiar with watches at a glance.” The Byzantine numerals and distinctive tonneau-shaped case make it the perfect choice for anyone looking to instantly elevate their wrist’s presence.
While the brand enjoys particularly strong support from men, it also offers an extensive women’s line featuring glamorous “Colored Dreams” pieces and diamond-set jewelry, making it widely loved by women—including actresses, models, and singers—who value their sense of style as creative professionals.
FRANCK MULLER: Popular Franck Muller Products
At Franck Muller, the following collections and models are particularly popular.
- Tonou Carvex Ref. 8880SCDT
Developed in 1992 alongside the brand’s launch, the barrel-shaped case has become synonymous with Franck Muller. Its unique three-dimensional form, created by three intertwining curves, and Art Deco-style Byzantine numerals give it a truly one-of-a-kind presence. Prices start at approximately 1,500,000 yen. - Tonou Carvex Crazy Hours Ref. 8880CH
A signature piece featuring a patented mechanism that displays the time in random order, with the hour hand jumping every four hours. This innovative mechanism, which defies conventional wisdom, has garnered widespread support from watch enthusiasts and collectors alike. Prices start at approximately 3,780,000 yen. - Vanguard Ref. V45SC DT
A modern line featuring a sporty and powerful design, launched in 2013. An authentic sports watch favored by many athletes, including Yuto Nagatomo and Daisuke Matsuzaka. Prices start at approximately 1,800,000 yen. - Long Island Ref. 902QZ
A popular line known for its sophisticated Art Deco-inspired design. The radially arranged Byzantine numerals and the classic rectangular case create an elegant look. Prices start at approximately 900,000 yen. - Casablanca Ref. 6850SC
A popular model that combines a classic look with a casual vibe. Its elegant design and understated, sophisticated presence have earned it a following among a wide range of age groups. Prices start at approximately 1,100,000 yen. - Master Banker Ref. 6850MB
This practical model was introduced in 1996 in response to a banker’s request for a watch that would display the times in financial markets around the world. Its key features include the ability to display three time zones simultaneously and adjust them all with a single crown. Prices start at approximately 2,200,000 yen.
FRANCK MULLER: Famous People Who Wear Franck Muller Watches
Franck Muller is beloved by many celebrities and athletes both in Japan and abroad. Here are a few examples.
- Yuto Nagatomo (soccer player): He is a devoted fan of the Vanguard Yotting Ref. V45SCDT. As an internationally-minded fashionista with extensive experience in Italy, he wears the Vanguard—with its sporty and powerful design—with ease.
- Masahiro Tanaka (Professional Baseball Player): I love my Tonou Carvex Ref. 6850SC. It’s a bat that holds deep sentimental value for me—a gift from a senior pitcher as a reward for making it through my first year as a pro.
- Ainosuke Kataoka (Kabuki actor): A devoted fan of the Long Island Crazy Hours Ref. 1200CH OG. He is a true watch enthusiast who has been spotted wearing it on numerous occasions, both in his private life and during documentary shoots.
- Kasumi Arimura (Actress): She loves her Long Island (stainless steel case). The elegant Art Deco-style design complements her image as a refined and intelligent actress.
- Eva Longoria (actress): A devoted fan of the Franck Muller ladies' model (with a diamond bezel). A glamorous tonneau-shaped watch chosen by the American actress known worldwide for her role in *Desperate Housewives*.
FRANCK MULLER: Franck Muller Price Range (Price Estimate)
The market price of Franck Muller watches varies depending on the collection and model.
- New (regular price): Prices start at approximately 900,000 yen for the entry-level “Long Island” model, approximately 1,100,000 yen for the “Casablanca,” the “Tonneau Carvex” starts at approximately 1,500,000 yen, the “Vanguard” at approximately 1,800,000 yen, and the “Master Banker” at approximately 2,200,000 yen. The “Tonneau Curvex Crazy Hours” starts at approximately 3,780,000 yen, and there are even models that reach 6,875,000 yen, such as the limited-edition “Vanguard Crazy Hours 20th Anniversary” (limited to 10 pieces).
- second-hand market: Starting at approximately 441,800 yen for the “Tonneau Cabex Havana Brown Dial,” starting at approximately 611,800 yen for the “Vanguard Mariner,” the “Conquistador Chronograph” starting at approximately 274,100 yen, and the “Conquistador Cortez Chronograph” (yellow gold) starting at approximately 2,107,300 yen. Highly rare models and limited-edition models with limited availability tend to fetch high prices even on the pre-owned market.
- Limited and Collaboration Models"The brand offers numerous Japan-exclusive models worldwide, such as the 'Tonou Carvex Grand Giche Japan Limited Edition (88 pieces).' Because production runs are limited, these models tend to command a premium after they are discontinued."
- property (asset) value: While they haven’t seen the kind of speculative price surges seen with brands like Rolex or Patek Philippe, these watches are supported by a loyal fan base thanks to their original designs, and the secondhand market prices for popular models remain relatively stable. In particular, models featuring patented mechanisms—such as the Crazy Hours—are highly valued for their functional rarity.
FRANCK MULLER: The Appeal of Franck Muller and Our Recommendations
For Men: Perfect for men who seek a glamorous and unique presence
The “Tonou Carvex” and “Vanguard” are the brand’s signature models. The former features the brand’s iconic barrel-shaped case and Byzantine numerals, making a bold statement that’s instantly recognizable. The latter boasts a sporty, powerful design, making it ideal for an active lifestyle. If you prefer a classic look, the “Casablanca” is also highly recommended.
For Women: For women seeking luxury that combines glamour and individuality
We recommend the diamond-set models from the “Long Island” and “Tono Carvex” collections. Their sophisticated Art Deco-inspired designs, wide range of colors, and the dazzling sparkle of the diamonds help create a look that reflects the unique personality of the mature woman. Another appealing feature is the variety of sizes available, making them easy to wear even for women with slender wrists.
FRANCK MULLER: Franck Muller—Target Age Group
mainly30's to 60'sIt enjoys support from a wide range of age groups. It is particularly popular among men and women in their 30s and 40s, and is characterized by a broad base of loyal fans among celebrities—from idols and TV personalities to actors and athletes. It is a brand chosen by people of all ages, from younger generations who prefer unique fashion styles to older adults who want to express a sense of maturity.
FRANCK MULLER: If I were buying one for myself?
"Tonou Carvex"or"Vanguard"We recommend both. The former is an iconic model that best embodies the brand’s identity, while the latter is a sporty, versatile watch perfect for everyday wear. They’re ideal for anyone who wants to express their “unique personality—one that stands out from the crowd”—on milestones such as business success, starting a new venture, or other significant life events.
FRANCK MULLER: What if you're giving a Franck Muller as a gift?
For men"Casablanca"or"Long Island"is a classic choice. With its understated, sophisticated design, it’s the perfect gift for business professionals. For women,"Long Island"and ... and"Tonou Carvex"We recommend the diamond models; with their dazzling array of colors and the sparkle of diamonds, they make the perfect gift to celebrate special moments like anniversaries and birthdays. Pairing them with baked goods from “Franck Muller Pâtisserie” will make for an even more memorable gift.
Summary
Franck Muller truly shines in the special setting of Ginza. Its innovative spirit as the “Master of Complications” since 1992, its originality that defies conventional watchmaking wisdom—as symbolized by the Tonneau Curvex and Crazy Hours—and its brand philosophy of “creating memorable moments in life”—.
At GINZA SIX, a new hub for luxury, the brand experience—offered through the unique combination of watches and patisserie—is truly one of a kind. Franck Muller transcends the boundaries of traditional luxury watchmaking, making it the perfect choice for anyone who wants to boldly express their own individuality and glamour. To make your shopping experience in Ginza even more special, why not visit “Franck Muller Geneva,” one of the largest boutiques in Tokyo?
