Louis Vuitton Matsuya Ginza｜Louis Vuitton's flagship store, one of the largest in Japan, has undergone a major facelift! A Thorough Guide to the Complete Renewal

On June 21, 2025, the Matsuya Ginza store, one of the largest Louis Vuitton stores in Japan, will undergo a complete renovation and reopen with four new floors, a sophisticated space designed by one of the world's leading architects and designers, and limited and pre-sale items. Here are some details of the store's evolution in the heart of Ginza.

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What this article will tell you

A spectacular flagship store of 189 tsubos on four floors appears in the heart of Ginza.

• Number of floorsOld 3→New 4floor

• Sales floor space(1) Expanded to approximately 189 tsubo (625 m2) in size, approximately 1.33 times larger than the previous facility.

• Years in businessSeptember 2000 (renewed 24 years and 9 months after opening)

Design & Architecture｜Inheriting Ginza's Art Deco while moving toward modernity

• Facade Design: "Soft Damier" pattern by Jun Aoki was adopted. Composed of elongated curves up to the 8th floor of Ginza.

• Night DirectionThe warm gradation of monogrammed light and mirror reflections create a shimmering effect on the city.

• Interior Design: A sophisticated world view by Peter Marino. Natural light and art are incorporated to create a space that is comfortable and allows visitors to experience the brand story.

Product lineup｜More volume and variety than ever before

• Product CategoryThe company's products include: travel luggage, ready-to-wear, shoes, accessories, fragrances, home, watches and fine jewelry, etc.

• Number of items currently in progressMore than 30 types in total in 8 genres, including limited and advance versions.

• Store FeaturesThe store has the largest product lineup in Japan and has become a major center that attracts the attention of the brand's fans.

Celebrating the renewal of the brand｜Limited edition and advance items of note!

• Edition LimitedThe limited edition of the perfume is extremely rare, with only three bottles available at the Ginza store in Japan out of 30 worldwide.

• Materials & DesignCraftsmanship and luxury materials such as crocodile, rhinestones, and double-faced processing are fused together.

Background Strategy｜What is the reason for the brush-up going on in Ginza?

1. Strengthening Store Scale

   • As a symbol of Ginza for the past 25 years, it is a winner in terms of both sales and recognition.

2. Combination of Location x History

   • Following the Art Deco architecture of Ginza, Aoki's facade renewal has enhanced the style of the building.

3. Clarify brand message

   • The core of Louis Vuitton is visualized in the worldview of "the essence of travel.

4. Evolution of the Customer Experience

   • Limited-edition items and high-quality spatial presentation make the experience of visiting the store "memorable.

Summary: Enjoy "Traveling Luxury" at Matsuya Ginza with all your senses

The renewal of the Louis Vuitton Matsuya Ginza store is not simply a sales enhancement, but a strategic renewal based on the trinity of "brand DNA, Ginza culture, and customer experience". 4 floors, 189 tsubo (960 m2) of space are filled with items and space that will make you "feel like traveling". If you are looking for limited items,For rare items such as perfumes and bags that are only a few bottles in the world, early visit to the store is the best key.Please visit the new Vuitton Ginza store and experience the evolution of luxury with all your senses. Please come to the new Vuitton Ginza store and experience the evolved luxury with all your senses.

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