【鉢嶺】シーサイドFM85.5出演|ZENNO GROUP鉢嶺が語る「銀座ナイトビジネス」

Ginza appears to have been perfected. But in fact, the analog part of the night work scene still remains. That's where I found hints that could lead to business."

In the spring of 2025, Kanazawa Seaside FM 85.5's program "President! Please tell us about your company", ZENNO GROUP President Hachimine appeared on the program. The broadcast was a frank talk about the "real Ginza night business," which is usually difficult to hear. The theme of the program was "What is your company?Ginza's Current Status and Future Evolution"The nightclub industry is a traditional nightclub industry. Hachimine, who has deep roots in the Ginza district, shared his unique perspective on the challenges and hopes of the traditional night work industry.


▼ What this article reveals

  • On-site structure and age distribution of the Ginza night work industry
  • Why are analog operations likely to remain in Ginza?
  • Which demographics will ZENNO GROUP's IT implementation stick?
  • Role of the "GINZA WALKER" in connecting affluent tourists with Ginza
  • Yuya Hachimine talks about the "right distance" between tradition and business.

Is "Ginza = Cutting-edge" a misconception? -Janet
-The "Margins of Evolution" felt at the site.

Ginza is a town that preserves tradition. But -
-Business operations can still evolve."

At the beginning of the program, Hachimine began by saying.(see above)

Ginza appears to be complete. But in fact, a surprisingly analog part of business operations still remains."

ZENNO GROUP provides IT solutions for POS systems and business support specialized for the night work industry. This is not mere "digitalization," but rather the creation of a system to "reduce the burden on workers while maintaining the dignity of Ginza. Because Hachimine has actually worked in Ginza, he understands the balance between tradition and the front line, and has drawn a roadmap for necessary reforms.

ZENNO, led by Hachimine, analyzed-.
-Ginza night work site structure

 While the night work industry in Ginza has a strong image of "glamour" and "luxury," the actual workplace is surprisingly multi-layered. By understanding the age structure and roles of hostesses, black clothes (male staff), store managers, and management, we were able to see why the "analogization of work" remains.

Seaside FM 85.5 "President! Tell us about your company" (Hachimine talk)


By occupation: average age and trends
Why do "analog operations" tend to remain?

職種 年齢層の目安 特徴・傾向 ホステス(高級クラブ) 23~35歳前後 落ち着き・教養・接客技術が重視され、30代前半までが主力層。 ホステス(キャバクラ・ラウンジ) 20~35歳 幅広い年齢層だが、20代が中心。明るさや会話力が評価される。 黒服・ボーイ 22~35歳 大半が20代中盤~30代前半。体力・スピード重視。昇進して店長へ。 店長・マネージャー 30~45歳 現場出身者が多く、キャリアを積んだ“叩き上げ型”。ITリテラシーに差がある。 経営者・オーナー層 40代~60代 自社クラブを経営、または複数店舗を束ねる。旧来型の業務スタイルに慣れていることも多い。 なぜ“アナログ業務”が残りやすいのか? 管理職層が現場上がりで、紙と電話の文化に慣れている  → デジタル導入に対するハードルが心理的にも高い 人の入れ替わりが激しく、教育コストをかけづらい  → 一時的なオペレーション維持が優先される 「紙の伝票」が法的・文化的に残っている  → クレーム・接客記録など、目に見える記録を重視する風土


The challenges faced by front-line workers, managers, and executives...
ZENNO's practical DX strategy that works with pinpoint accuracy

対象層主な課題ZENNOのソリューション黒服・ボーイ業務が多く、入力作業が煩雑モバイル対応のPOSでスピードと正確性を確保店長・マネージャーシフト・売上管理が煩雑、ミスが多いダッシュボード機能でリアルタイムの売上・人員管理が可能経営層店舗全体の状況が属人的で不透明クラウド上で複数店舗を統括しやすく、業績も可視化

Conclusion|Protecting Ginza's "Workers
IT is the power to complement tradition

Hachimine's words,It reduces the burden on workers while maintaining the dignity of Ginza."was truly a statement rooted in an understanding of the site structure and age group. The night in Ginza wasWe have a "don't change too much" culture.ZENNO GROUP's IT implementation pinpoints and streamlines only those parts of the business that need to be changed, thereby protecting the value of the city while making it easier for staff to work and ensuring business stability.

A role that "connects" Ginza with the rest of the world.
ZENNO GROUP as a - ZENNO GROUP

Many wealthy foreigners want to visit Ginza, but they don't know how to get in. But they don't know how to get in.

  One day, an affluent Chinese asked me, "I want to go to a club in Ginza. I asked him what I should do. I was told that the restaurant I had introduced to him had incurred a one-night bill of nearly 1 million yen. GINZA WALKER is a bridge that connects people seeking "special experiences" with clubs that offer "special spaces" through a reliable conduit.

Seaside FM 85.5 "President! Tell us about your company" (Hachimine talk)

Ginza is at the forefront of "premium experiences

訪日外国人旅行者数の推移 2019 2020 2021 2022 2023 2024 年度 0 950 1900 2850 3800 訪日外国人旅行者数(万人) 訪日外国人旅行者数 *注: 2020年から2022年にかけての減少は、新型コロナウイルスの影響によるものです。2023年以降、急速に回復し、2024年には過去最高を記録しました。

Thus, the increase in the number of foreign visitors to Japan and the presence of wealthy travelers are important factors for Japan's tourism industry, and the ZENNO GROUP's efforts play a major role in this context.

Role of GINZA WALKER

GINZA WALKER is a lifestyle platform specializing in Ginza, which navigates the "high-street Ginza" to the "easy-to-visit Ginza" that anyone can enjoy. It is a guide to urban experiences for the new era, covering not only exclusive clubs, but also fashion, gourmet food, shopping, and seasonal events, connecting the world's wealthy with everyday Ginza fans.


From "Anger" to "Mission"--The Origin of Yuya Hachimine's Story

Moved to Ginza at the age of 18. It was a world where you had to produce results to be recognized."

At first I wanted to be in show business. But due to family circumstances, I had to become independent quickly, and when I realized it, I ended up in Ginza."Hachimine entered the nightlife world as a teenager and built a career from there. He says his initial motivation was "frustration.There were times when people looked down on me because of my age and position. But the only way I could change that was to produce results."Such thoughts are the starting point.


Starting a business with the Corona Disaster and the vision of "1 billion yen

Even when there was a reason to stop, I chose a reason to move."

  In April 2020, as the world was rocked by Corona, the ZENNO GROUP made its start. Even with Corona, we were determined to do it."

Seaside FM 85.5 "President! Tell us about your company" (Hachimine talk)   

His current goal is "annual sales of 1 billion yen. The time for me to carry the load on my own is over. The time for me to carry the load on my own is over. From now on, I will leave it to my trusted colleagues." Based on training and trust, ZENNO GROUP is looking toward the next stage.


If you want to meet Hachimine, go to "Bar BeeBee".

If you are interested in meeting and talking with Hachimine, please visit Bar BeeBee, a karaoke bar in Ginza. If you are lucky, Hachimine himself may be drinking on the floor.

▶ Bar BeeBee|Official site


Ginza, a field where tradition and challenge coexist

Seaside FM 85.5 "President! Tell us about your company," Yuya Hachimine told more than just a business story.
It was the challenge of a man who jumped into Ginza at the age of 18, worked his way up through the ranks, started his own business with Corona Disaster, and is now facing the "future" of this traditional Ginza district head-on.

Ginza is a symbol of Japanese luxury, yet inside it lie untapped challenges and possibilities.
Analog business practices, complex structures, and "high thresholds" - these are the reasons why the company has been so successful.
Hachimine does not deny them, but rather respects them, and maintains an attitude of "carefully evolving only what needs to be changed.

The IT solutions provided by ZENNO GROUP and the new Ginza experience guideline called "GINZA WALKER" are truly a smart revolution that can only be achieved by those who "know the scene.
While preserving Ginza's dignity, it is expanding the potential of the district itself to become an "easy-to-visit Ginza" that is open to the world's wealthy.

Walking in Ginza, fighting in Ginza, and envisioning the future with Ginza.


What Yuya Hachimine said on the program was a declaration of the "next chapter of Ginza," condensing all of this.

Article Supervisor

Yuya Hachimine, CEO

Representative Director of ZENNO GROUP, Inc. known as a leader in the night work industry in Ginza. He worked for 14 years as a black-shirted worker in a high-class club in Ginza, and based on his experience, he provides various services for the industry. In order to improve the inefficient work system, he founded ZENNO GROUP Inc. and has contributed to the development of the industry.

Yuya Hachimine's SNS and related links