
A trip to Nagaoka that began with contacts in Ginza
In the summer, Hachimine received a call and made his move. He traced the network he had built in Ginza and ended up in Nagaoka, Niigata. Through the connections of a city council member, he succeeded in obtaining tickets. His goal was the "Nagaoka Matsuri Grand Fireworks Festival" - a special experience to see one of the three major fireworks festivals in Japan with his own eyes.

What this article will tell you
- Hachimine infiltrated the Nagaoka Fireworks Festival 2025 in its entirety.
- Spectacular Phoenix Fireworks and its background
- Evolution of quality brought about by fee-based fireworks displays
- Hachimine talks about why he wants to launch fireworks as a private sponsor.
- Nagaoka Fireworks viewing strategies for beginners
Beyond the pros and cons of "pay-as-you-go" - Hachimine saw overwhelming quality
First of all, I want you to look at the number of these people.
For the Nagaoka Fireworks Festival in 2025,More than 1 million people in total over 2 daysThis is an unprecedented scale for a local fireworks display. This is an unprecedented scale for a local fireworks display. It is truly a "major summer event that attracts the attention of the entire country.

Nagaoka Fireworks used to be free of charge for everyone to see. Now all seats are charged, but Hachimine felt there was strong value in this.

It's a good thing I paid for it. The sound, the colors, the production ...... are all extraordinary. This is entertainment you can feel, not see."
Behind the fireworks are the enormous amount of work and skill of the pyrotechnicians. By charging a fee, we can reward these professionals. Hachimine understood this structure firsthand.
Panorama 180 degrees - a night when the proximity of the panorama made me tremble
The fireworks show has begun! We hope you will experience this video!
The moment he sat down on the riverbed in Nagaoka, the night sky filled his 180-degree field of vision. Hachimine was breathtakingly impressed by the power of a land without skyscrapers.
The fireworks explode just above your head. You can never get the feeling of the pressure of the sound directly on your chest from a video."
The "proximity" between the seats and the launch site transforms the audience from mere spectators into "co-stars.
Phoenix---Why Fireworks for Recovery Strikes a Chord
The "Phoenix" is the centerpiece of the Nagaoka Fireworks Festival. Hachimine was speechless at the grandeur of the event.
| program-name | feature |
|---|---|
| phoenix (any palm tree of genus Phoenix, inc. the date palm) | More than 100 Shaku-dama (large-sized balls) / Width: approx. 2km / Synchronized with music |
It wasn't fireworks any more. It was a bird of hope fluttering through the night sky."
Phoenix fireworks are not only beautiful,Memories and Prayers of the People of Nagaoka and Hope for the FutureThe fireworks have a story to tell.
The reason people who watch it shed tears is that they did soDeep meaning and soulful productionThe following is located in the
I want to launch too" - from audience to sponsor

On the way home after the fireworks display, a decision was made in Hachimine's mind.
Next year, they'll shoot off fireworks in my name."
Fireworks shows can be sponsored by individuals. It is not only an honor, but also an act to deliver one's thoughts and feelings to the night sky. Hachimine's eyes are already fixed on next year's night sky.
Interaction at R STYLE - the lingering effects of local warmth

In the evening, Hachimine stopped by "R STYLE," a lounge in Nagaoka City. The warmth of the local cast and staff left a quiet impression at the end of the trip.
The people of this town protect those fireworks. I wanted to be a part of that."

Spending this night not as a tourist, but as a part of Nagaoka. This feeling was the strongest aftertaste for Hachimine.
Hachimine's Fireworks Strategy - Here's How to Enjoy 2026
| point | Contents |
|---|---|
| Get Ticket | Lottery is April-May, first sales June-July. Early preparation is essential. |
| Best way to view | Recommended to view in paid reserved seats, 180-degree panoramic view. |
| What you must bring | Folding chairs, beverages, mobile batteries, lights |
| Migration measures | Public transportation to avoid crowds + plan to stay longer |
| Off-the-beaten-track spot | Yuukyuyama Park, AEON rooftop, observation area, etc. |
At the end of the show, people are connected under the fireworks.
In the summer of 2025, Hachimine was not just a spectator. He envisioned a future in which he would grab a ticket through his connections, receive the excitement on site, and attend the launch.
There was a sky in Nagaoka that you don't see in Ginza."
Fireworks are not just light and sound. It is a combination of "people's" thoughts and efforts. Hachimine's experience illustrated all of this.
Next, it is Hachimine's turn for fireworks to bloom in the night sky. Why don't you take a step forward into the summer in Nagaoka?
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Article Supervisor
Yuya Hachimine, CEO

Representative Director of ZENNO GROUP, Inc. known as a leader in the night work industry in Ginza. He worked for 14 years as a black-shirted worker in a high-class club in Ginza, and based on his experience, he provides various services for the industry. In order to improve the inefficient work system, he founded ZENNO GROUP Inc. and has contributed to the development of the industry.
Yuya Hachimine's SNS and related links
- Instagram:. @88.hacci.88
- the Focus: The Interview with Yuya Hachimine
- Laule'a Publications Tsukiyomi of the Wise: A Former Ginza Black Dresser Shares Secrets of the Customer Service Industry
- Local Color: Local Color More about ZENNO GROUP
- GLOCAL.:. ZENNO GROUP Initiatives
- Qualitas Column:Bringing innovation to the glittering "nightlife of Ginza.
- Seaside FM 85.5:Interview with Yuya Hachimine


