Vacheron Constantin, founded in 1755 in Geneva, Switzerland by watchmaker Jean-Marc Vacheron, is the oldest surviving manufacture in the world.
It is one of the "world's three major watch brands" along with Patek Philippe and Audemars Piguet, and has been manufacturing watches for 270 years without ever ceasing.
The Maltese Cross, the symbol of the brand, is a sign of outstanding quality, and you can experience its exceptional world view at the flagship Ginza flagship store, located along Harumi-dori in Ginza 4-chome.
Vacheron Constantin: Vacheron Constantin Ginza Store Facts
Ginza is home to Vacheron Constantin's flagship Japanese store, Ginza Honten, which opened in December 2021 in a prime location along Harumi-dori near the Ginza 4-chome intersection, on the site of the former Tenshodo.
With a façade featuring a Maltese Cross motif and an open space flooded with natural light, the boutique offers an innovative experience that defies the conventional wisdom of a luxury watch boutique.
- address (e.g. of house)4-3-9 Ginza, Chuo-ku, Tokyo 104-0061, Japan
- Phone numberPhone: 03-6862-1755
- Business Hours11:30-19:30 (Open year-round *Except year-end and New Year holidays)
- Access2 minutes walk from Ginza Station on Tokyo Metro Ginza Line, Hibiya Line and Marunouchi Line, 4 minutes walk from Yurakucho Station on JR Line.
- featureThe store consists of two floors: on the first floor is a special space where four pieces of the Métiers d'Art collection are always on display, while the second floor is equipped with a strap custom order system and a watchmaker's desk. Artwork by illustrator Sugio Yamazaki is featured throughout, including a blue art piece of straw inlay "straw marquetry". After-sales service and embossing (engraving) are also available.
It's good because it's in Ginza.
The biggest advantage of buying a Vacheron Constantin in Ginza is,The open space of the innovative flagship store and the rare experience of being able to see the original color of the watch under sunlightThe following is located in the
The Ginza flagship store is designed to allow an abundance of natural light to stream in through the large glass windows facing Harumi-dori Avenue, a departure from the "closed space where the inside cannot be seen from the outside" used by many luxury watch boutiques.
Since the colors of watch cases and dials give different impressions depending on lighting, it is a great advantage for buyers to be able to check watches under natural light in conditions similar to actual wearing conditions.
While some collections are in short supply worldwide, the abundance of stock at the Ginza flagship store is also worth mentioning: four Métiers d'Art collections are always on display and for sale on the first floor, boasting an impressive lineup that only a flagship can offer.
Furthermore, with a service system directly connected to the Geneva headquarters, maintenance and vintage restoration of complicated models with complicated mechanisms can also be requested. As a partner for timepieces that will be handed down from generation to generation, there is no better place to turn to.
Vacheron Constantin: Who wears it?
Who wears Vacheron Constantin,A true "man of knowledge" who has a deep respect for the history, tradition, and craftsmanship of watches rather than flashy status symbolsThe main focus of the brand is on the "Rolex" and the "Nautilus". The brand is loved by people with a mature aesthetic sense who want a watch that is not a conspicuous Rolex or Nautilus, but one that is chosen only by those who understand the real class of a watch.
It is overwhelmingly supported by people who have achieved self-fulfillment and are both intelligent and cultured, including executives, doctors, lawyers, cultural figures, scholars, and descendants of royalty and aristocrats.
It is a prestigious brand that has been patronized by world-famous figures such as Emperor Napoleon, Queen Maria of Romania, the Egyptian royal family, and former British Prime Minister Winston Churchill, to name a few.
In recent years, the only sports line "Overseas" has become popular among the younger generation, and the introduction of the women-only collection "Egerie" has greatly expanded the fan base among elegant and intelligent adult women.
Vacheron Constantin: Vacheron Constantin - Popular items
The following collections and models are particularly popular at Vacheron Constantin
- Overseas Automatic Ref.4500V/110A-B128 This luxury sports watch was created in 1996 (its predecessor was the 1977 "Ref. 222"). It features a hexagonal bezel reminiscent of the Maltese Cross and three types of straps that can be changed with a single touch. Priced from approximately 3,498,000 yen.
- Overseas Chronograph Ref.5500V/110A-B481 With its black dial and stainless steel case, this chronograph combines high legibility and elegance. 150-meter water resistance and antimagnetic resistance make it a symbol of travel and adventure. Priced from approximately 3,828,000 yen.
- Patrimony Manual Winding Ref.81180 Inspired by vintage watches of the 1950s, Vacheron Constantin's royal dress watch. The ultra-thin body with a case thickness of only 6.79 mm creates an exquisite elegance. Priced from approximately 1,750,000 yen.
- Traditional Complete Calendar The Classic line with its advanced complications and decorative features. Guilloche engravings and handcrafted decorations embody the essence of Vacheron Constantin's traditional beauty. Prices start at approximately 5,400,000 yen.
- Fifty-Six Automatic Collection inspired by the 1956 Ref. 6073. It is a relatively approachable price point for the brand and popular as the first Vacheron Constantin. Prices start at approximately ¥1,400,000.
- Egerie Automatic 35mm Ref.4605F/000R This collection was created exclusively for ladies in 2020. Featuring a pleated dial inspired by Haute Couture, this model is for the modern woman with independence and intelligence. Priced from approximately 2,376,000 yen (stainless steel).
Vacheron Constantin: Celebrity Customers
Vacheron Constantin is loved by many celebrities and cultural figures at home and abroad. The following are just a few examples
- Ichiro (former professional baseball player): Overseas Chronograph ENGINE Limited Edition Ref. 49150/B01M-9251. Special edition limited to 50 pieces worldwide in collaboration with ENGINE, a car lifestyle magazine.
- Yuji Oda (Actor)Patrimony Automatic worn in the drama "Suits". The thin dress watch perfectly matched his intelligent and elegant role.
- Dean Fujioka, actor and singerHe is a fan of: Historic American 1921, a unique cushion case that echoes his unique worldview, a reissue of a 1920s driver's watch.
- Mao Daichi (Actress)Drama: Wearing Patrimony Contemporaine Small Size Ref. 81530/000G-9681 in the drama. The white gold case blends perfectly with the elegance of the former top star of Takarazuka.
- Tom Cruise (Actor)He is a fan of the Overseas Perpetual Calendar Ultra Thin, which he wore to the Cannes Film Festival in 2022, where he made a splash by wearing it with both a tuxedo and casual wear.
- Brad Pitt, actorThe watch is a masterpiece that became a coveted collector's item when it was reissued in 2022.
- Cate Blanchett, actressHe is a fan of: Traditionnelle Perpetual Calendar and Métiers d'Art. Representing the talent and intelligence of Hollywood with models equipped with ultra-complicated mechanisms.
Vacheron Constantin: Vacheron Constantin Quotations (price sense)
Vacheron Constantin's market prices vary widely by collection and model.
- New (regular price)The price for the entry model "Fifty-Six Automatic" is approximately 1,400,000 yen and up, the "Patrimony Manual Winding" is approximately 1,750,000 yen, the popular "Overseas Automatic" is approximately 3,498,000 yen, and the "Overseas Chronograph The "Overseas Automatic" costs approximately 3,828,000 yen. Traditional and complication models range from 5 million yen to several tens of millions of yen, and some models in the top-of-the-line Les Cabinotiers collection reach over 100 million yen.
- second-hand market: The popular Overseas SS model Ref. 4500V/110A-B128 is priced at about 3.2 million yen (about 1.32 times the list price), while the Ref. 5500V/110A-B481 chronograph is priced from about 4 million yen. The estimated price for a used Patrimony is approximately 1,250,000-1,700,000 yen.
- level of difficulty in obtaining: The current Overseas models are difficult to reserve at authorized stores, and in some cases, they are no longer accepting reservations. On the other hand, Patrimony and Traditionnelle are relatively easy to obtain and are well stocked at the Ginza flagship store.
- property (asset) valueThe Overseas is attracting attention as a "target rag sport" because it is less expensive than the Nautilus and Royal Oak. At the same time, the recent revaluation of the brand worldwide has led to a steady rise in prices, particularly for Overseas, and asset values are expected to increase in the future.
Vacheron Constantin: Attractions and recommendations
For men: Ideal for mature men who want to speak quietly of their intelligence and culture on their wrist.
The Overseas Automatic and the Patrimony are the classics. The former is ideal for executives and travelers who are active all day long, while the latter is ideal for gentlemen who want to exude intellectual dignity in the business world. If you love the classics, the Fifty-Six is also a perfect introduction to Vacheron Constantin.
For women: For women who want to express their sophistication, intelligence and independence.
The Egerie Automatic is the most likely candidate. Its haute couture-inspired pleated dial and Breguet-style numerals combine elegance and modernity. The Patrimony Contemporaine Small Size is also perfect for elegant dress occasions. For those who prefer a more mannish style, the Overseas in 37 mm is also a good choice.
Vacheron Constantin: Vacheron Constantin Age Range
mainly40's to 70's and olderThe restaurant is supported by a wide range of people in their 20s and 30s. The clientele is mainly adults with a deep respect for history and tradition, with overwhelming support especially from career executives and cultural figures in their 40s and beyond. In recent years, with the rise in popularity of Overseas, the brand has steadily expanded its fan base to include successful people in their 30s.
Vacheron Constantin: What to buy for yourself?
Overseas Automatic.orPatrimony Manual Winding."is recommended. The former can be worn for a long time regardless of the occasion, and the practicality of being able to change the strap with a single touch is appealing. The latter is the pinnacle of thin dress watches, and is worthy of being passed down from generation to generation. This is a gem that you will want to have on hand for business milestones and special moments in your life.
Vacheron Constantin: What to buy as a gift?
For menFifty-Six Automatic.orPatrimony."For women, the"Egerie."is the standard. The Ginza flagship store is also equipped with a custom order system for straps, allowing you to create a special piece of jewelry tailored to your recipient's tastes and preferences. It is the ultimate gift to mark important milestones in life, such as a retirement gift, wedding anniversary, or a gift for a new start in life for a child.
Summary
Vacheron Constantin is at its best in Ginza, a very special place: the pride of a Manufacture that has continued uninterrupted for 270 years since 1755, and the spirit of craftsmanship embodied in the Maison's motto, "Do the best we can".
And the one-of-a-kind aesthetics and technical expertise symbolized by the Maltese Cross. The Vacheron Constantin is a timepiece for the true connoisseur who loves the intrinsic value of a timepiece beyond its status.
To make your shopping experience in Ginza even more special, why not visit the Vacheron Constantin Ginza flagship store?
