Cartier Ginza 4-chome Boutique, one of the largest in Asia, will open on September 19! First of its kind in Japan to have its own residence

Cartier, one of the world's leading luxury jewelry and watch brands, will open a four-story flagship boutique, one of the largest in Asia, in the Hulic Ginza Sukiyabashi Building in Ginza 4-chome, Tokyo on September 19, 2025. The following is a list of the most common problems with the

---

Features of the new flagship store: one of the largest and most innovative experience spaces in Asia

The boutique boasts one of the largest gross floor areas in Asia and offers an innovative experience that is more than just a storefront

• Total floor area: One of the largest in Asia (specific square footage has not been disclosed, but reportedly one of the largest in the area)

• Composition: Jewelry, watches and accessories on the 1st to 3rd floors, new "residence" space on the 4th floor

---

First time in Japan: New brand experience at the top-floor "Residence

On the 4th floor, the Residence will be the first private space of its kind in Japan. With bar/dining, it will provide optimized time for each and every client.

• A special space for personalized hospitality

• Bar and dining facilities provide an experience that goes beyond shopping.

• Possibility of emphasizing a private atmosphere through full reservations or membership.

---

Store presentation: Fusion of craftsmanship and Japanese culture

The interior of the store will be decorated throughout with works by Japanese artists and decorations that reflect Japanese aesthetics, creating a space with an international flavor that blends with Cartier's craftsmanship. The following is a list of the most common problems with the

Specifically, the interior designers are expected to create space through traditional materials and artwork, and to harmonize Japanese and Western styles.

---

Changes in Ginza 2-chome Store: Renovation Strategy for the Former Flagship Store

The existing flagship store in Ginza 2-chome will temporarily close operations in mid-September. After that, it will be relaunched as an event space called "Maison de Panthère" from October to early 2026!The following is a list of the most common problems with the

• Theme: Cartier's iconic panther

• Kickoff: "Into the Wild" event (scheduled for mid-October)

• Contents: High jewelry exhibition, holiday sale, brand experience, and various other programs

---

Overall view of the four-store system operating in the Ginza area

With the creation of the new boutique, the company will have the following four stores in the entire Ginza area. It will support the brand's diverse face and strategic development.

1. Ginza 4-chome Boutique (new flagship store)

2. Ginza Namiki-dori Boutique

3. Boutique in GINZA SIX

4. Former flagship store in Ginza 2-chome → to be renovated into an event space

RELATED:

---

Why LVMH and Cartier are Focusing on Ginza

Globally, while the Chinese market is somewhat stagnant, Japan is considered a stable luxury consumer market, and the LVMH Group is strengthening the expansion of its real stores in Japan.The following is a list of the most common problems with the

• Japan is an important market accounting for 9% of LVMH's revenue

• Ginza combines European ideals with Japanese aesthetics, an essential part of the brand's flagship strategy.

• Deepen brand awareness and relationships through experiential retailing

---

Summary: Important keywords for Cartier Ginza 4-chome Boutique

Through this new flagship, Cartier will offer new value to customers in Japan and abroad as a brand experience center, not simply a commercial space. The Ginza 4-chome boutique will become a symbol that embodies the cutting edge of the luxury industry in the future.

-

Article Supervisor