Audemars Piguet is a luxury watch brand founded in 1875 by Jules Louis Audemars and Edouard Auguste Piguet in Le Brassus, in the Joux Valley, Switzerland.
Since its establishment, the company has been independently managed by the family and is one of the "world's three major watch brands" along with Patek Philippe and Vacheron Constantin.
In 1972, Gerald Genta established a new genre of luxury sports watches with his Royal Oak, and the Japanese flagship Audemars Piguet Boutique Ginza is located along Sotobori-dori in Ginza 6-chome.
Audemars Piguet: Audemars Piguet Ginza Store Facts
Located along Sotobori-dori in Ginza 6-chome, the Audemars Piguet Boutique Ginza is the flagship boutique in Japan, boasting a spacious 156㎡ space. With a warm interior inspired by the Swiss Joux Valley, it is a special place to experience the atmosphere of the brand's hometown in Tokyo.
- address (e.g. of house)6-5-13 Ginza, Chuo-ku, Tokyo 104-0061, Japan
- Phone numberPhone: 03-6830-0788
- Business Hours11:30-19:30 (Open year-round *Except year-end and New Year holidays)
- Access: Approximately 3 minutes walk from Ginza Station (Tokyo Metro Ginza Line, Hibiya Line, Marunouchi Line) Exit C2.
- featureThe interior consists of two spaces: the "Manufacture" and the "Lounge". The "Manufacture" at the main entrance has a six-panel screen and a bar counter, and the floor is covered with natural stone from the Vallée de Joux. The customer service on the fourth floor of the same building offers maintenance services for complication models, including tourbillons, while the "Salon dedicated to straps" on the second floor offers customization and free simple checkups and cleanings.
It's good because it's in Ginza.
The biggest advantage of buying Audemars Piguet in Ginza is,The largest selection of products in Japan, an immersive buying experience that allows customers to experience the world of the Jew Valley, and one of the best after-sales service systems in JapanThe following is located in the
The boutique space, created in collaboration with creative director Octavio Garcia and Creative Circle International Corporation of Switzerland, perfectly embodies the brand concept of "Home away from Home. Home away from Home".
Visitors can learn more about the watch while enjoying an espresso in the lounge, and the scenery of Le Brassus projected on a six-screen screen creates a realistic feeling as if they were visiting the Swiss headquarters.
In addition, the Ginza boutique has a customer service center on the fourth floor of the same building, staffed by a dedicated watchmaker, which is a unique advantage of the Ginza boutique.
The peace of mind that comes with full service in Japan, including strap replacement, cleaning, and maintenance of complications including tourbillons, is a special value that cannot be found anywhere else.
Audemars Piguet: Audemars Piguet Who wears it?
Who wears Audemars Piguet,Genuine, successful people who seek prestigious status above Rolex and Omega.is at the heart of the Royal Oak. The one-of-a-kind Royal Oak design, with its octagonal bezel and screw clasp, is instantly "recognizable" to the uninitiated and gives the iconic silhouette a special aura reserved for those who have achieved personal fulfillment.
It is overwhelmingly favored by people at the top of their fields, including executives, doctors, top athletes, and world-class artists. Royal Oak watches are almost impossible to find in authorized stores, with secondary distribution prices regularly more than double the list price.
As a pioneer who gave birth to the genre of "RAGSPO (luxury sports watch)" itself, it has received exceptional evaluation from watch connoisseurs. Although the brand has a strong male-centric image, the number of sophisticated adult female fans has been steadily increasing in recent years with the appearance of small-diameter models such as 37mm, 34mm, and 33mm, as well as frosted gold.
Audemars Piguet: Audemars Piguet Popular Products
The following collections and models are particularly popular at Audemars Piguet
- Royal Oak Automatic 41mm Ref.15510ST The current standard of the iconic Royal Oak, born in 1972. It perfectly inherits iconic elements such as the octagonal bezel, screw clasp, and triple-lock bracelet. Priced from approximately 3,168,000 yen.
- Royal Oak Chronograph 41mm Ref.26240ST This popular chronograph combines sporty functionality with elegance. This beautiful piece features a tapestry pattern dial with three sub-dials. Priced from approximately 5,852,000 yen.
- Royal Oak "Jumbo" Extra Thin Ref.16202ST This thin model faithfully inherits the DNA of the original Ref. 5402. It boasts overwhelming popularity as a modern version of the collector's coveted Jumbo. The price is approximately 6,358,000 yen and up.
- Royal Oak Offshore Diver Ref.15720ST From the Royal Oak Offshore collection born in 1993, this authentic diver's watch is water resistant to 300 meters. Its bold and sporty design is popular. Priced from approximately 3,718,000 yen.
- Royal Oak Automatic 37mm Ref.15550ST Unisex size smart 37mm model. It is easy to wear for both men and women, and is ideal for women's Royal Oak debut. Priced from approximately 2,816,000 yen.
- CODE 11.59 by Audemars Piguet Ref. 15210ST A new collection launched in 2019. The original structure combining a round case and an octagonal middle case represents a new expression of the brand. Prices start at approximately 2,898,950 yen.
Audemars Piguet: Audemars Piguet celebrities' favorite products
Audemars Piguet is loved by many celebrities and top athletes at home and abroad. The following are just a few examples
- Lionel Messi, soccer playerHe is the proud owner of a Royal Oak Chronograph Ref. 26300ST.OO.1110ST.07. He is the brand ambassador of Audemars Piguet and a soccer treasure.
- Ichiro (former professional baseball player): Royal Oak Offshore Chronograph Ref.25940SK.OO.D002CA.02A. A powerful piece that matches the lifestyle of the legend who played an active role in Japan and the United States.
- Masahiro Nakai (TV Personality)Royal Oak Automatic. He expresses his refined and mature charm as a presenter on his wrist.
- Goro Inagaki, actor and TV personalityRoyal Oak Chronograph. The sporty octagonal bezel is a perfect match for the intelligent and elegant style.
- Serena Williams, tennis playerTennis legend and brand ambassador for Audemars Piguet. An "uncompromisingly passionate woman", she epitomizes the CODE 11.59 and Royal Oak ladies' collections.
- Minami Tanaka, TV personality and announcer: Royal Oak Ref.15000TR.OO.0789TR.01 is a favorite of hers. This rare tantalum material model complements her elegant and intellectual image.
Audemars Piguet: Audemars Piguet Market Price
The market price of Audemars Piguet watches varies widely from collection to collection and model to model.
- New (regular price)The entry model of CODE 11.59 starts at about 2,898,950 yen, the standard Royal Oak Automatic 41mm Ref. 15510ST at 3,168,000 yen, and the Royal Oak Chronograph Ref. 26240ST at 5,852,000 yen. Some models with complications range from 10 million yen to several tens of millions of yen, and some precious metal models and complications reach the hundreds of millions of yen.
- Used market (actual market price)The used market price of the Royal Oak 15510ST is approximately 5-7 million yen (about twice the list price), the Royal Oak "Jumbo" Extra Thin 16202ST is around 10 million yen, and the Royal Oak Offshore Chronograph 26420ST is around 6.5 million yen or more, which is far above the list price. The Royal Oak Offshore Chronograph 26420ST is priced at around 6.5 million yen and up.
- level of difficulty in obtainingThe popular Royal Oak is extremely difficult to reserve at authorized stores, and the waiting period can range from several years to 10 years. They are always in short supply on the parallel import market.
- property (asset) valueThe resale value of the watch is overwhelming, and it is known that there are almost no watches below the list price. The small production system, the timeless design created by Gerald Genta, and the tremendous demand from wealthy people around the world support the price, making it an extremely good investment target. It is expected that prices are likely to continue to rise in the future.
Audemars Piguet: Audemars Piguet Attractions and Recommendations
For men: Ideal for men who seek a unique presence as a sign of success.
The Royal Oak Automatic 41mm and the Royal Oak Chronograph are classic examples. The iconic design of the octagonal bezel and screw clasp gives the watch a prestigious aura that is recognizable to those who know what they are doing, whether in business or in private. For a sportier presence, the Royal Oak Offshore is the perfect choice.
For women: For women who want to express sophistication, strength and intelligence
We recommend small sizes such as Royal Oak 37mm, Royal Oak Frosted Gold, and Royal Oak 33mm/34mm. Wearing a mannish design on a slender wrist, you can create an intelligent and cool personality. The glamorous models with diamond bezels and the elegant shine of frosted gold enhance the femininity of adults.
Audemars Piguet: Audemars Piguet Age Range
mainlyLate 30's to 60'sIt is favored by a wide range of age groups in the Because of the extremely high price range, many owners are in their late 30s or later, when they are socially successful. Many buyers purchase the watch at milestones in their lives, and it is also chosen as a watch that can be passed down from generation to generation.
Audemars Piguet: Audemars Piguet: What to buy for yourself?
Royal Oak Automatic 41mmorRoyal Oak Jumbo Extra Thinis recommended. The former is versatile for both daily use and special occasions, while the latter is the ultimate collector's piece that faithfully inherits the original DNA of 1972. It is an excellent piece to acquire for business success, independence, or any other major milestone in your life.
Audemars Piguet: Audemars Piguet: What to give as a gift?
For menRoyal Oak AutomaticorCODE 11.59."is the standard. For womenRoyal Oak 37mmand ... andRoyal Oak Frosted Goldis recommended. There is no better ultimate gift for life's most special milestones, such as a retirement gift, wedding anniversary, or celebration of a successful business venture.
Summary
Audemars Piguet maximizes its true value in the special place of Ginza.
The Royal Oak is a watch that has been independently managed by the family since 1875, and has inherited the technical prowess of Jules Louis Audemars and Edouard Auguste Piguet. The Royal Oak has pioneered a new value system of luxury sports watches.
Audemars Piguet is the perfect choice for all successful people who are looking for a unique presence and authentic status. To make your shopping experience in Ginza even more special, we invite you to visit the Audemars Piguet Boutique Ginza.
