Ginza Daytime Guide

Barneys Ginza Main Store Renewed! Wolfgang's supervised popcorn is the new specialty for adults!

バーニーズ銀座本店リニューアル！ウルフギャング監修ポップコーンが大人の新名物に

A landmark in GinzaBARNEYS NEW YORK Ginza Main Storehas undergone a renewal and unveiled its new look.
Newly introduced to coincide with this revamp is New York's most prestigiousWolfgang's SteakhouseThis is the "world's first" limited edition popcorn developed jointly with It has been a hot item that has attracted the attention of many customers since its opening.

What this article will tell you

  • Highlights of Barneys New York Ginza Main Store Renewal
  • Background of the world's first collaboration with Wolfgang's Steakhouse
  • Taste and characteristics of Prime Steak butter salt popcorn
  • Sales Schedule and Buying Points
  • New experiential content to be enjoyed at the main Ginza store

 

Highlights of Barneys Ginza Main Store Renewal

Evolving around the theme of "Memory and Creation

The concept of this renewal is "Memory and Creation. While respecting the traditional taste of Barneys, the space has been renewed to embody new challenges for the future.

New experiential floor

  • SOHO COLLECTION: Adult collection room with a sense of NY art and lifestyle.

  • BARNEYS CAFE BY CROWD ROASTERCoffee Cafe: A new kind of coffee cafe that connects you with a roaster.

The main attraction of the "GINZA WONDERLAND" is that visitors can enjoy an experience that stimulates all five senses, not limited to shopping.

The world's first "Prime Steak butter salt popcorn

A special dish that locks in the flavor of the steak.

Prime Steak butter salt popcorn is a sumptuous snack that combines the philosophies of both brands.

  • Clear butter with prime beef fat melted in(Mellow aroma derived from dry aging for 28 days)

  • Patagonian Salt(Mineral-rich salt also used in meat dishes)

  • Mushroom shaped popcorn(fluffy shape and pleasant texture)

The unique steakhouse flavor is expressed in popcorn, giving you a taste unlike any other.

Luxurious packaging

The matte black container is engraved with a gold logo. The result is a special finish suitable as a gift or souvenir.

Product Overview (summary)

(data) item Contents
trade (brand) name Prime Steak butter salt popcorn
Price 1,100 yen (tax included)
Sales Locations BARNEYS NEW YORK Ginza Main Store
Sales Schedule Sold daily during September / Every weekend only after October

Impressions from actual visitors

Many visitors to the store commented, "It's like the delicious taste of steak made into a candy," "The buttery aroma is richer than I expected," and "The luxurious packaging makes it a perfect gift. It is becoming a symbol of the new Ginza main store after the renovation.

Tips for coming to the store

  • Relatively relaxed on weekdaysEasy to buy

  • Expect crowds on weekends.The best time to visit is right after the store opens.

  • If you are thinking of using a gift, check availability for bulk purchases as soon as possible.

Summary｜For a one-of-a-kind experience that can only be found in Ginza

The renewal of the building has given it a new look.BARNEYS NEW YORK Ginza Main Storehas evolved beyond a mere shopping destination into an "experience space for adults" that can be enjoyed with all five senses.
The symbol of this is **"Prime Steak butter salt popcorn "**, created in collaboration with a world-class steakhouse. The unique flavor of aged beef is a special treat that can only be experienced here in Ginza. This popcorn combines sophistication and playfulness befitting the Ginza district,Perfect as a reward for yourself or a gift for a loved one.It is.
Please come and enjoy a "limited experience only available at this moment" in a luxurious space.

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Recommended for

  • People who want to experience the hottest and newest spots in Ginza.
    　The newly renovated space and limited-edition products offer a taste of the "season" that you can only experience if you visit now.

  • Gourmet food lovers and those seeking new taste experiences
    　The one-of-a-kind idea of encapsulating the flavor of steak in popcorn tickles the gourmand's fancy.

  • People looking for quality gifts and souvenirs
    　The black and gold packaging has an excellent sense of luxury. It also makes a special gift.

  • People who want to enjoy time in a luxurious space.
    　Visitors can enjoy the extraordinary "GINZA WONDERLAND" including shopping and cafes.

  • Fans of Barney's and Wolfgang's
    　This rare collaboration is a must-see for brand lovers who can experience the world of both brands at once.

Article Supervisor

Yuya Hachimine, CEO

Representative Director of ZENNO GROUP, Inc. known as a leader in the night work industry in Ginza. He worked for 14 years as a black-shirted worker in a high-class club in Ginza, and based on his experience, he provides various services for the industry. In order to improve the inefficient work system, he founded ZENNO GROUP Inc. and has contributed to the development of the industry.

Yuya Hachimine's SNS and related links

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