
The sword culture that lives and breathes in Ginza is more than just a place to sell swords. This article looks at the full picture: the transmission of historical value that has continued since the end of World War II, the preservation techniques of expert craftsmen, and the expansion of a diverse customer base due to the "sword boom.
What this article will tell you
- History and list of sword stores in Ginza
- Ginza Choshuya's central role in the industry
- Traditional techniques used in the conservation and restoration of swords
- Enlightenment of sword culture and its social impact
- Diversified customer base, including young people and foreigners
Ginza Sword Shop Group: From the Beginning in 1975 to the Present

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It all started in 1975The origin of the company was "Katana Shibata" which moved from Nihonbashi to Ginza 5-chome. The founder, Mitsuo Shibata, appealed to GHQ for the cultural value of Japanese swords, laying the foundation for the company's postwar survival.
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7 stores are located in Ginza (neighborhood)
The Complete Story of Ginza Choshuya: Expansion and History of a Cultural Center
Building and Exhibition Scale
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5-story building of its ownMuseum-grade exhibits on the 1st through 3rd floors.
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Number of exhibitsMore than 300 swords and 500 tsubas and small handles are on permanent display. Shoes are removed to prevent dust.

Images of Leaders and the History They Carry

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Representative, Mr. Nobuhiko Fukami(78 years old at the time, from Yamaguchi):
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Opened Ginza 2-chome branch in 1986
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Moved to Ginza 3-chome in 1998 and built own building
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Established National Sword Commercial Cooperative Association in 1982 (currently Chairman of the Board)
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Multifaceted protection and transmission of the cultural value of swords
Education and Awareness Activities
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From "sword girls" to foreign customersThe number of Japanese sword enthusiasts among young people and those living abroad has been increasing in recent years.
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Study Groups and International Exchanges:
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Ginza Seiyudo holds regular study sessions for foreign students.
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Ginza Choshuya has cooperated with many major media programs such as NHK, BBC, and Fuji Television (e.g., "Choice of Heroes," "Beauty in a Pot," "Osamu Hayashi's Nippon Drill").
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Conservation/Restoration Techniques
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Specialist Craftsmen GroupJapanese sword craftsmen specializing in Japanese swords are on staff, including: polishers, sheath makers, and silversmiths.
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Preservation Environment: Shoe removal system for dust control, appropriate display cases and storage facilities.

Organizational and legal structure
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Industry Association (National Sword Commercial Cooperative Association): Established as a commercial job for more than 40 years since its creation.
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Cooperation with Public OrganizationsIn cooperation with the Association for Preservation of Japanese Art Swords (established in 1948), approved by the Minister of Education, the company participated in the appraisal and ledger management of swords.
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Compliance with the Cultural Properties Protection LawSupport for the proper handling of swords designated as Important Cultural Properties and National Treasures.
Visible Results and Social Impact
Historical rededication
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Rediscovery of Tachi Sword Dedicated to Hideki Tojo and Return of Atsuta ShrineThe item was taken away by the Occupation Forces, but Ginza Choshuya discovered it and rededicated it.
Visits from celebrities
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Many cultural figures and celebrities have visited the store: Actor Junichi Okada, former Ozeki Baruto, WBC manager Koji Yamamoto, and others have visited the store, bringing the Japanese sword culture into the spotlight.
Expansion of customer base
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In addition to Japanese collectors, an increasing number of wealthy individuals are purchasing Japanese swords from overseas for one million yen each. Female fans in their 20s and 30s, known as "sword girls," have also become prominent.
Summary of the current status of the Ginza sword shop in data
| indicator | Numerical values and contents |
|---|---|
| Number of stores | Approximately 7 stores |
| Number of exhibits | Swords: more than 300 swords / Tsubas and small handles: more than 500 items |
| Establishment of a union | 1982 (Chairman: Nobuhiko Fukami) |
| Choshuya relocation and opening year | Building relocated in 1986 and 1998 |
| Media Appearances | NHK, BBC, Fuji system, and many others. |
| Re-dedication Achievements | Tachi sword dedicated to Hideki Tojo |
| customer base | Multi-layered, including young women, overseas wealthy people, celebrities, etc. |
What is the role of the Ginza sword store?
It is not just a retailer, but a "mission to preserve history," "a base to pass on craftsmanship," and "a place to disseminate culture overseas. Ginza Choshuya, in particular, has a strong presence as a "comprehensive center of sword culture," from organizational management, restoration techniques, media cooperation, and legal compliance.
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Article Supervisor
Yuya Hachimine, CEO

Representative Director of ZENNO GROUP, Inc. known as a leader in the night work industry in Ginza. He worked for 14 years as a black-shirted worker in a high-class club in Ginza, and based on his experience, he provides various services for the industry. In order to improve the inefficient work system, he founded ZENNO GROUP Inc. and has contributed to the development of the industry.
Yuya Hachimine's SNS and related links
- Instagram:. @88.hacci.88
- the Focus: The Interview with Yuya Hachimine
- Laule'a Publications Tsukiyomi of the Wise: A Former Ginza Black Dresser Shares Secrets of the Customer Service Industry
- Local Color: Local Color More about ZENNO GROUP
- GLOCAL.:. ZENNO GROUP Initiatives
- Qualitas Column:Bringing innovation to the glittering "nightlife of Ginza.
- Seaside FM 85.5:Interview with Yuya Hachimine


