Ginza High Brand Guide

Jaeger-LeCoultre

Jaeger-LeCoultre：ジャガー・ルクルト

Jaeger-LeCoultre is a long-established luxury watch brand founded in 1833 in the Joux Valley, Switzerland.

Known as a "true manufacture" that carries out all watchmaking processes in-house, the company has supplied movements to Patek Philippe and Vacheron Constantin.

Starting with the iconic Reverso model, visitors to the Ginza boutique can fully experience the brand's world view.

Jaeger-LeCoultre : Jaeger-LeCoultre Ginza Store Facts

In Ginza, there are two official boutiques where you can experience the world of Jaeger-LeCoultre.

 Jaeger-LeCoultre Ginza Namiki Boutique (first flagship in Japan)

This is the first flagship boutique in Japan, grandly opened in November 2016 on Ginza's Namiki-dori Avenue, where world-renowned watch brands stand side by side. The spacious and attractive space incorporates art deco decorations throughout, reminiscent of the iconic Reverso model.

  • address (e.g. of house)Daini Iwatsuki Bldg. 1F, 6-7-15 Ginza, Chuo-ku, Tokyo 104-0061, Japan
  • Phone numberPhone: 03-5537-5911
  • Business HoursMonday-Saturday 11:00-20:00 / Sunday and holidays 11:00-19:00
  • Access: 2 minutes walk from Ginza Station on Tokyo Metro Hibiya Line and Ginza Line, 5 minutes walk from Higashi-Ginza Station on Tokyo Metro Hibiya Line.
  • featureThe boutique is staffed by an experienced watchmaker, who is available for repair and maintenance services. Atelier Reverso, a personalization service exclusive to the boutique, is also available.

 Jaeger-LeCoultre GINZA SIX Boutique

The company also has a directly managed boutique in Ginza's new landmark "GINZA SIX," which offers a rich lineup of watches, including the iconic Reverso collection as well as the Master, Rendez-Vous, and Duomètre.

  • address (e.g. of house): GINZA SIX 2F, 6-10-1 Ginza, Chuo-ku, Tokyo, Japan
  • Access2 minutes walk from Tokyo Metro "Ginza" station, Exit A3

It's good because it's in Ginza.

The main attraction of buying a Jaeger-LeCoultre in Ginza is,The highest level of customer service and unparalleled reliability that only an authorized boutique can offerThe following is located in the

At the Ginza Namiki Boutique, the first flagship in Japan, customers can check out the latest collections, limited edition models, and rare vintage pieces in person. Expert and knowledgeable staff with a deep understanding of the brand's philosophy will carefully offer suggestions tailored to each individual's taste and lifestyle.

In addition, the boutique's exclusive personalization service, Atelier Reverso, allows customers to order a one-of-a-kind Reverso with any combination of dials and straps.

The after-sales service system, which is staffed by skilled watchmakers trained in Switzerland, is also complete, and the peace of mind that comes from knowing that your watch will last a lifetime is a special experience that only Ginza, one of the world's most luxurious areas, can offer.

Jaeger-LeCoultre: Who wears it?

Who wears Jaeger-LeCoultre,More "authenticity" oriented, emphasizing intrinsic value and technical skills over fads and flamboyance.is a feature of this product.

They have a deep respect for the history and mechanical background of watches, and even if they cannot recognize the brand at first glance, they are favored by an intelligent and matured class that values the excellent craftsmanship hidden inside.

This brand tends to be chosen by "watch connoisseurs" who are modest in their assertiveness but have a solid aesthetic sense, such as executives, doctors, lawyers, and other professionals, and those with a deep knowledge of culture and the arts.

Although loved by a wide range of people, both men and women, this watch is especially suitable for those who seek a higher level of quality, who are not satisfied with Rolex or Omega, but do not want to make as much of a statement as Patek Philippe. This watch is suitable for adults who want to express their quiet dignity and culture on their wrist.

Jaeger-LeCoultre: Jaeger-LeCoultre Popular Products

The following collections and models are particularly popular at Jaeger-LeCoultre

  • Reverso Classic Large Small Seconds (Q3858520) The classic line of the iconic Reverso, born in 1931. The Art Deco style rectangular case is equipped with an inversion mechanism and has beautiful proportions based on the golden ratio. Priced from approximately 1,318,000 yen.
  • Reverso Tribute Monoface (Q716848J) This contemporary interpretation pays homage to the 1931 original. The sunray dial and Breguet hands create an elegant impression. Priced from approximately 1,338,000 yen.
  • Reverso Tribute Duo Calendar (Q3918420) Dual time specifications that can display two time zones and the date on the front and back. A practical complicated watch loved by travelers. Priced from approximately 2,380,000 yen.
  • Master Ultra Slim A dress watch with a sophisticated round case and an in-house movement. The ultra-thin case gives a discreet elegance to the hand. Priced from approximately 970,000 yen.
  • Rendez-vous (Ladies) An elegant collection designed for women. Arabic numerals in elegant typeface and guilloche decorations enhance an intellectual and mature femininity. Prices range from approximately 1,100,000 yen and up.
  • Alpha Ursae Minoris A sports line inspired by vintage divers. It is a versatile model that can be used for a wide range of purposes from business to casual wear. Prices range from approximately 1,200,000 yen and up.

Jaeger-LeCoultre: Jaeger-LeCoultre Celebrity Customers

Jaeger-LeCoultre is a favorite of many national and international celebrities and cultural figures. The following are just a few examples

  • Kazuya Ninomiya (Actor, Idol): Grande Reverso Night & Day Ref. Q3808420, a special piece presented as a complimentary gift for the Best Actor Award at the 2016 Japan Academy Prize.
  • Shun Oguri (Actor): Wearing Reverso Classic Large Duo Small Seconds in a Sumitomo Mitsui Card commercial.
  • Shiyoh Hirano (TV personality)I love the Reverso Tribute Duo.
  • Hayao Miyazaki (Film director): The master of Studio Ghibli is also known to be a fan of Reverso.
  • Yuriko Ishida (Actress): The Reverso Classic adds a touch of elegance to drama and everyday life.
  • Benedict Cumberbatch, actor: Polaris Mariner Memo Box worn.
  • Robert Downey Jr. (Actor)：Available in AMVOX3 Tourbillon GMT.

Jaeger-LeCoultre: Jaeger-LeCoultre Market Price (Sense of Value)

Jaeger-LeCoultre quotes range by collection and model.

  • New (regular price)The entry-level Reverso Classic Origin starts at approximately 788,000 yen, the popular Reverso Classic Large Small Seconds at approximately 1,318,000 yen, and models equipped with complicated mechanisms range from 2 million yen to over 4 million yen.
  • second-hand marketThe price of a "Reverso Classic Large Small Second Q3858522" is about 1,100,000-1,400,000 yen, and a vintage "Memovox" in good condition is about 1,000,000 yen. Resale value is generally around 50-60%, forming a stable market with few speculative spikes like Rolex.
  • Limited and complicated modelsThe "Gyrotourbillon" and "Hybris Mechanica" series models are priced in the tens of millions of yen to the hundreds of millions of dollars.
  • Price Trends: Since 2023, price revisions have been implemented every year, and the Reverso has increased in value by approximately 301 TP3T over the past five years. Since the upward trend is expected to continue, it is wise to purchase the model you want as soon as possible.

Jaeger-LeCoultre: Jaeger-LeCoultre Attractions and Recommendations

For men: Ideal for men who want to express their mature charm and culture on their wrist, not in a flashy way.

The Reverso Classic Large Small Seconds and Master Ultra Slim are classic examples. They blend in elegantly with both suits and casual wear, and give a business look that is "recognizable" to those who know what they are talking about.

For women: For women who seek elegance combined with refinement and intelligence

We recommend the Reverso Classic Small Duet and Rendez-Vous Night & Day. The slender and delicate case size, guilloche decorations and diamond setting enhance the refined femininity of these watches.

Jaeger-LeCoultre: Age Range

 

mainly30's to 60'sThe Reverso is favored by a wide range of people of all ages. Because of its universal beauty based on the golden ratio, the Reverso is the choice of young people as an entry-level watch and of older collectors as a lifetime watch.

Jaeger-LeCoultre: Jaeger-LeCoultre: What to buy for yourself?

Reverso Classic Large Small SecondsorMaster Ultra Slimis recommended. It is simple, never gets old, and can be worn for a long time regardless of TPO. This is the one you want to pick up as a "reward to yourself" for a milestone in your life or for a promotion.

Jaeger-LeCoultre: Jaeger-LeCoultre: What to give as a gift?

For menReverso Tribute Monoface.For women, theRendez-Vous" seriesis the standard. Engrave your initials or the date on the back of the case with the boutique-exclusive "Atelier Reverso" to create a unique and special gift. This is an ideal gift for anniversaries, wedding, retirement, and other milestone occasions.

Summary

Jaeger-LeCoultre maximizes its true value in the special place of Ginza. Jaeger-LeCoultre has been at the forefront of watchmaking for about 190 years, and has solid technical capabilities as a "true manufacture" and a timeless sense of beauty as represented by the Reverso. And our unwavering commitment to quality, backed up by our "1000-hour control test.

Jaeger-LeCoultre is an excellent choice for all those seeking a "real watch" that will never go out of style and can be worn for a lifetime. To make your shopping experience in Ginza even more special, why not visit the Jaeger-LeCoultre Ginza Namiki Boutique or the GINZA SIX Boutique?