A night where tradition and neon lights intersect. A Ginza man's complete guide to the Rooster Market [Asakusa Washu Shrine & Shinjuku Hanazono Shrine].

Asakusa Washi-jinja Shrine × Shinjuku Hanazono Jinja Real visit report For men working in Ginza, it is an event that can be called a “ceremony of prosperous business” where they vow to close out the year and make the next leap forward. In this article, Hachimine and BeeBee staff actually visited The first rooster at Washi-jinja Shrine, Asakusa and Second rooster at Hanazono Shrine, Shinjuku will be thoroughly explained with data, history, and first-hand experience.

What this article will tell you

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What is Torinoichi?

The strongest auspicious event for "prosperous business" since Edo period

Origin and Benefits of Tori-no-ichi

Torinoichi is a festival held on the day of the Chinese zodiac sign "rooster" in November, mainly at Washi-jinja Shrine and Otori-jinja Shrine.
It has a history of more than 400 years,

• rush of business

• good fortune and happiness

• peace and prosperity in the household
  People from all over the country are flocking to the event, hoping for a

The symbol of the benefit is a "rake".
“It means ”to gather good fortune, money, and connections," and there is a well-established culture of replacing the rake every year to attract good luck in the business world.

Dates of the Rooster Market in 2025

The rooster dates for 2025 are as follows.

People in night jobs in Ginza and Shinjuku and in the restaurant industry have a particularly high participation rate in these events because of their affinity for after-work hours.

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The first rooster] Quiet visit to Asakusa's Washi-jinja Shrine at 4:00 a.m.

The special atmosphere of late-night “industry time

After BeeBee business, went to Asakusa at 4 a.m.

Hachimine and the BeeBee staff visited Asakusa's Washi-jinja Shrine at around 4:00 a.m.
The rooster market at Washi-jinja Shrine is 24 hours a day, 7 days a week The shrine is well known as an “easy-to-visit shrine” for the food, beverage, and nightlife industries because it is held at the "Shrine of the Goddess of Mercy".

Midnight (early morning) 4:00 a.m. Features

• Clearly fewer worshippers than last year.

• Food stalls are often closed.

• However, I bumped into several industry people in Ginza.

• Few general worshippers, and the atmosphere is thick with industry-specificity.

Late at night, the Eagle Shrine is the opposite of bustling in the daytime. Quiet, intense, artisanal worship time This is impressive.

Why do people from high-class clubs in Ginza gather in Asakusa?

• Ginza - Asakusa is 20-30 minutes by cab

• The largest rooster market in Japan

• Reputed to be highly beneficial for prosperous business.

• “Meet people you know like at an ”industry reunion

Hachimine has also become such a regular event that I always see someone I know in Ginza every year.

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Ni-no-Torii] Hanazono Shrine, Shinjuku

A “sea of people” and festival fever at 9:00 p.m. on a public holiday

Holidays x prime time = overwhelming crowds

The second rooster is on November 24, which is a national holiday.
We visited at 21:00, the busiest time of the day.

Hanazono Shrine Features

• Famous as the general guardian of Shinjuku

• The most crowded day of the year

• The line for worship is always jammed.

• Food stalls extend all the way to Yasukuni Street.

• The night air and lanterns are beautiful, making it a so-called “photo-worthy spot.”

In contrast to Asakusa,Sense of festival, sightseeing, chaos is the attraction of Hanazono Shrine, which is crowded all at once.

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Comparison] Which is better suited for you, Asakusa or Shinjuku?

The “Rooster Market that fits you” can be determined by the number and atmosphere.”

For those who are not sure which one to choose,
Asakusa (Shizukuri no rooster) → Shinjuku (Dynamic rooster)
We recommend that you “visit the same place at the same time”.

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What is a rake?

A complete guide to the meaning, price, and how to buy

Why the rake became a good luck charm

Originally, rakes were farming tools.
From the actions of "raking" and "scooping up
→ Evolved into a symbol for “attracting” good fortune, wealth, and customers.

Therefore,

• luck with money

• rush of business

• Marriage (luck in networking)
  It is said to be a strong blessing for

Rake prices and quotes

The rakes at Torinoichi come in a wide range of price points and are diverse, from simple to extravagant.

Hachimine and his staff also purchase rakes “a little bigger” each year as the store grows.

Why the ironclad rule is to make a rake "bigger every year

There are three reasons.

1. Good luck as a sign of growing business

2. Expressing gratitude for last year and resolutions for this year

3. Show ”momentum” to the staff and customers.

A rake is not just a decoration,
Symbol to boost shop/team moraleBut it is also there.

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How to buy a rake in style

3 Steps to create a sense of “industry” even if you are a first-timer

(1) Set a budget

There are dozens to more than a hundred rake shops.
First,

• Which size to choose this year?

• How much do you want to pay up to?
  It is smooth if you decide on the

Enjoy bargaining as a "ritual

Basically, rakes have no price tags, and bargaining is the custom.
Haggling as a light form of communication with the owner,
The final purchase is made for the amount agreed upon.

(3) The most elegant way is to bargain and then “pay it back with the congratulatory gift.

This is a well-known way of buying in the style of the Edo kko.

• Haggling (e.g., 10,000 yen → 7,000 yen)

• But at the end of the day, I give him 10,000 yen, saying, "I'll give you the change for the celebration."

This style is
Bargaining as a ritual → celebration as a feeling."
The best of the best chic that is.
It will be easier to remember their faces from the following year.

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Climax after purchasing a rake

Bring in luck with a vigorous "Tejime" (hand clasp).

When you buy a rake, many stores will do a **tejime** for you.

The flow is as follows:

1. The owner of the store makes a statement (name, prosperous business, etc.)

2. Yo! Shouting "Yo!

3. Closing with a bang with the ipponjime and sanbonjime

The sound of hand clasping rang out here and there in the precincts of the temple,
This is the moment when you are enveloped by the “power of sound” that is unique to the rooster market.
Hachimine and his group also renewed their spirits after receiving a majestic hand clasp.

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Hanazono Shrine's famous "freak show

The “last Showa culture” revived after a two-year absence.”

A rooster market with a freak show is extremely rare.

Today, there are only a few rooster fairs in Japan where freak shows are held.
The hut at Hanazono Shrine is sometimes called “the last one in Japan,” and many fans make a point of going every year because of its rarity.

The year 2025 is the same as the year Hachimine did. Reopening after 2 years A major topic of discussion at the

Lineup of the day's programs

Hachimine and his group saw the following performances.

• Backing band (drums, keyboards, bells)

• three kappa sisters

• The art of eating pieces of beer bottles

• The art of putting a candle in your mouth

• Tamatebako (large scale magic)

• Twin-headed cow (exhibition type)

• *Discontinue heavy drinking, etc. due to compliance.

The show is unique in that it retains the flavor of the Showa period, but is “aggressive without being too aggressive” in accordance with modern rules.

Further,In the past, there were exciting performances such as the sheikh-man and snake-woman (a snake swallowing performance), which are unthinkable today.I was.
Although the current contents of the 2021 program have been changed to take safety and ethical aspects into consideration,
The tension and otherworldliness of this “remnant of the past” is the main attraction of the freak show at Hanazono Shrine.

▼Must See! Freak Show Instagram

https://www.instagram.com/derisyasweets/

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Who Should Go to the Rooster Market and How to Best Enjoy It."

Recommended for

• Night work, restaurant business, self-employment

• I want to increase sales next year.

• I want to boost team morale.

• I want to take care of wishes and milestones

• I want to deeply appreciate Japanese culture.

Recommended worship model for men in Ginza

Pattern A: Full course (Asakusa → Shinjuku)

1. After work, visit Asakusa and Washi-jinja Shrine

2. Napping or normal operations

3. Enjoy the festival at Hanazono Shrine at night

4. Freak Shows & Food Stalls

5. Tightening the rake by increasing the size of the rake

Pattern B: Only Hanazono Shrine on days when there is no time

• Evening - visit before work

• A light drink at a food stall after work

• If you go around the freak show, you will be satisfied to the max.

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Summary: Rooster Market is "an investment that cannot be measured by numbers."

Hachimine and the BeeBee staff visit the rooster market,
It was an intense experience to enjoy the quietness of Asakusa and the frenzy of Shinjuku in one night.

The purchase of a rake is not cheap, though,

• Prayer for prosperous business

• Staff morale

• Symbol of the store's growth

• Creating a buzz with customers
  If you include the “investment in the future”, it is by far the most valuable "investment in the future".

This year, you are reading the article.
I would like you to start "your own rooster market."

And next year,
We hope your own rake is “one size bigger” than this year's.

Article Supervisor