ZOZO FES 2025 Report｜"Fusion of Y2K culture and music" as felt by Hachimine｜YOASOBI,LE SSERAFIM

October 14, 2025

ZOZO FES 2025" was held at K-Arena Yokohama in Kanagawa Prefecture for two days on October 12 (Sun.) and 13 (Mon.), 2025, to celebrate the 20th anniversary of ZOZOTOWN, and attracted attention as a new cultural event that transcended the boundaries between music and fashion. It attracted attention as a new cultural event that transcended the boundaries between music and fashion. On the second day of the event, October 13, we visited the venue,ZENNO Group Representative, HachimineIt is. What kind of experience did the head of the group, whose theme is the fusion of fashion, technology, and culture, have on this day? Here is a look back at what the group's top management experienced on the day, along with their impressions of the atmosphere at the site.

What is the modern "Y2K"?
What is "Y2K" as used in the world of fashion, music and design?
This trend refers to a revival of styles and worldviews popular in the early 2000s (1999-2005).

What you will find in this article (title only, 5 items)

Hachimine's on-site experience on the second day of ZOZO FES 2025
YOASOBI and LE SSERAFIM stage direction and audience enthusiasm
Y2K fashion and special booth tricks deployed at the venue
ZOZOTOWN's Intention to Become a "Culture Company
Hachimine talks about the future of experiential brand value

A venue overflowing with Y2K enthusiasm - a space where fashion and music blend

The lobby of the K-Arena was already abuzz with excitement when the doors opened at 3:00 PM.
When Hachimine arrived at the venue, the area near the entrance was filled with visitors dressed in colorful neon colors and metallic materials,
The world view of the "Y2K" themed festival was already complete.

It was as if the whole city had become a stage.
The fashion of each and every spectator seemed to be a part of this festival," said Hachimine.

ZOZO FES was not just a music event, but also functioned as a "fashion show-type festival "** in which all visitors participated.

YOASOBI stage - an immersive experience that portrays a story in sound

YOASOBI topped the second day.
As soon as the show began, the images that appeared on the screen instantly changed the atmosphere of the venue.
The images and sounds were perfectly synchronized, as if the pages of a novel were being turned.

YOASOBI's live performances are more like "entering a story" than "listening to music.
The lyrics and images responded to each other, and the entire audience shared a single story," said Hachimine.

During their signature song, "Running into the Night," the entire venue held up their phone lights, creating a rippling sea of light.

Lighting, video, staging, everything was calculated for this stage,
Hachimine marveled, "When music and technology are combined, they can move people so much.

LE SSERAFIM's debut - "beauty in perfection" demonstrated by its world-class performance.

Next up was LE SSERAFIM, a five-member global girl group.
The stage costumes based on black and silver colors reflected the lights and looked like a fashion show of the near future.

Dance, lighting, camera work, and sound.
The word "precision" sums it all up.

The perfection of the stage was overwhelming.
Hachimine said, "They did not just sing and dance, but dominated the space with their very presence.

Their performance reached the realm of "performing music" rather than "showing music.
Especially during the last song, "Perfect Night," the audience's voltage reached its highest,
The cheers and applause did not cease for a while after the show.

ZOZO's brand strategy as seen in the fashion booth

Outside the K Arena, artist collaboration goods and ZOZOTOWN exclusive itemsspecial booth set upare lined up,
The festival was full of tricks to extend the festival experience outside the venue as well.

Among the most notable were,Stamp rally-style circulation planThe following is a list of the most common problems with the
If you visit more than five booths, you can win a lucky draw,
Many visitors were enthralled by the chance to win limited-edition cosmetics and collaborative accessories.

Hachimine also experienced several booths in person.
The booths were well built.
All brands place more emphasis on the "experience" rather than the "sale,
This attitude was firmly in tune with current consumer sentiment," he recalls.

The composition of the exhibition does not feel any boundary between fashion and music.
That was the main attraction of the festival.

Y2K design and spatial design perfection

The overall design of the venue was also impressive.
Aisles decorated with fluorescent pink and blue neon lights, mirror-finished photo booths,
And futuristic holographic lighting.

I was impressed that the theme of "Y2K" was expressed not as nostalgia but as **reconstruction**.
Instead of recreating the past, we were updating 2000s culture with today's values," said Hachimine.

Spectators walked around with their phones in hand, taking pictures, and countless posts lined social media sites with "#ZOZOFES2025" and "#Y2Kstyle".
This is a "physical x digital" festival** where real-life experiences are directly connected to the digital spread of the event.

Hachimine talks about the essence and future of ZOZO FES

After the event, Hachimine says he was most impressed with the event,
The fashion was sublimated into a "cultural experience" when it met music," he said.

ZOZO FES was not an event to sell products, but a place to share world views.
It symbolizes that the brand has entered a phase where it has moved beyond simply providing products to creating emotions and empathy," he said.

He also continued.
It is wonderful that each and every visitor "participates by wearing the clothes.
This format may serve as a model case for future real events.
ZOZO has completely transcended the boundaries of an "e-commerce site" and is becoming a "culture company.

Summary - A new "form of experience" created by fashion and music

The second day of ZOZO FES 2025 is,
It is a live music concert and at the same timeA testing ground for fashion movementsBut it was there.
The stages created by the different styles of artists, YOASOBI and LE SSERAFIM, are,
It was a perfect embodiment of ZOZO's "Y2K" theme.

Hachimine concluded.
Through this festival, I reaffirmed that "experience is the greatest content.
I felt that music, fashion, and social networking sites are all tools to move people's emotions.

ZOZO FES 2025 showed that the future of EC is moving toward an era of "empathy and experience.
What Hachimine saw at the festival was the birth of a new form of culture**, a "festival that shares sensibilities.

Article Supervisor

Yuya Hachimine, CEO

Representative Director of ZENNO GROUP, Inc. known as a leader in the night work industry in Ginza. He worked for 14 years as a black-shirted worker in a high-class club in Ginza, and based on his experience, he provides various services for the industry. In order to improve the inefficient work system, he founded ZENNO GROUP Inc. and has contributed to the development of the industry.