
Thorough dissection of the "festive space" where music, fashion, and culture are fused.
On June 18, 2025, "Mrs. GREEN APPLE presents CEREMONY" was held at the Yokohama K Arena. Hachimine, who attended the event as a VIP, said, "I have never seen a live performance like this before. Here is a detailed report of the entire event, with figures and first-hand experience.
▼ What this article reveals
- Why CEREMONY is a "PRAISE festival" that differs from conventional live performances
- What is the Green Carpet, details and selection criteria for VIP-only events
- Highlights of the spectacular artist appearances and costume production
- Dress code required! VIP seating creates an extraordinary experience!
- The Future of CEREMONY and New Trends of Festivals!
What is "CEREMONY," the dawn of the next generation of entertainment?

The most distinctive feature of this event is the "Praise" format, in which performers "praise" each other. It is a new type of festival where respect is shared beyond the boundaries of genres, rather than based on who wins or loses or who is superior or inferior in a live performance. Hachimine also felt that "nowadays, it is more interesting to mix with each other than to compete with each other.
Stage Structure and New Staging

Artist viewing seats were set up in the center, with the audience and performers sharing the same space. Hachimine's VIP seat was also very close to the artist's seat, so he says, "I was thrilled by the sense of distance, as if anyone could be sitting next to me.
The Green Carpet shows that the experience is only for the chosen ones.
The event began at 11:00 AM with a spectacular "Green Carpet Ceremony". Like a film festival, this limited event was open to 600-800 people selected by lottery from among VIPs.

Hachimine is one of them. She was dressed in a bow tie and green suit for a full-body Mrs. Hachimine look. She looks a little embarrassed as she says, "There were a lot of black people around me, so I really stood out. ...... (laughs).
Gorgeous guests and their attire
| Artist | Impressive style |
|---|---|
| Mrs. GREEN APPLE | Proud appearance in flamboyant green-based fashion |
| Hinatazaka46 | Mirai Niji Takahashi, Kaho Fujishima, and Yoko Shogenji show off their chic beauty in black dresses. |
| LE SSERAFIM | The monotone dress showed off her outstanding style and aura. |
| ATEEZ | Dressed in a black suit, he made a dashing appearance and drew cheers from the audience. |
| Other | Performances from a wide range of genres including HY, My Hair is Bad, the engy, TOMOO, M |
According to Hachimine, "When ATEEZ came out, the cheers from the female fans were terrible.
VIP-only dress code creates a sense of "ritual
A dress code of semi-formal or higher was mandatory for VIP ticket buyers (35,000 yen). The sight of fans in tuxedos and dresses all gathered in one place was like a social ball.
I used to think that live concerts were all about wearing T-shirts and sneakers, but this was something completely different. Wearing formal attire made me feel more relaxed, and I felt like I had been chosen for the event.
The distance between the artist and the audience is "unrealistic.
Since the seats for the artists were placed in the center of the stage, there was not only a view of the stage, but also an odd sense of tension, as if one's "guess might be sitting right next to you. Hachimine also described the sense of presence unique to the site, saying, "I think I was only about two rows away from LE SSERAFIM.
Summary of innovation points that make up CEREMONY
Let us analyze the reasons why this event cannot be called "just another live concert" from four different perspectives.
| point | Contents |
|---|---|
| The newness of the production | Artist viewing seats in the center of the stage, spatial design that eliminates the boundary between the artist and the audience |
| Sense of unity among participants | The "viewer" is also a part of the show through the dress code and selected participants. |
| PRAISE Configuration | A festival structure in which artists do not compete with each other, but celebrate and cooperate with each other. |
| Cultural Integration | Fusion of multiple genres such as music x fashion x talk show x performance |
Hachimine agreed, saying, "I realized that live performance is not only about music.
Quote: Cinematheday YouTube|Mrs. GREEN APPLE, LE SSERAFIM, Hyuhizaka46 and others perform live!
The finale was a moving experience that "got everyone dancing.
At the end of the event, when Mrs. GREEN APPLE appeared on stage, an unusual sense of unity enveloped the venue as everyone started dancing, regardless of whether they were audience members or performers.
The artist next to me and the lady in the back were all swaying to the sound. It really felt like the entire venue was one," said Hachimine.
Symbolic event of the "Age of Wind" as told by participants
Hachimine said, "It felt like cooperation, not competition. It was a new feeling of creating something together. As the phrase "from the age of soil to the age of wind" suggests, this style, which emphasizes coexistence and respect, is symbolic of the times to come.
After the event, it was announced that the second event would be held in 2026. Hachimine laughed and said, "I was so excited to think that I might get to go again.
Summary: "CEREMONY" presented a new way of being a music festival.
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Date: June 18, 2025
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Venue: Yokohama K Arena
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Visitors: approx. 20,000
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Green Carpet Selection: approx. 600-800 people (in VIP)
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Performance time: approx. 5.5 hours
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Next event: Scheduled for 2026
CEREMONY" was a "ritual" experience that transcended the conventional framework of a live concert by melding fashion, music, and culture into one. It was not just a place to listen to music, but a space to "create and celebrate" culture together. As Hachimine said, "This was not just a live concert, but a ritual to experience culture," symbolizing the essence of this event.
What I felt through this experience was that "CEREMONY" was an event that symbolized the transition from the "earth age" to the "wind age" - in other words, the shift in values from material-centeredness to spirit and cooperation. Not competition, but admiration and fusion. Here was a new form of entertainment in which everyone celebrated, rather than letting someone else win.
And it has already been decided that the second event will be held in 2026. CEREMONY" will not be a one-time event, but a symbol of the coming era, paving the way for the future of music and culture. Expectations are high for next year's event.
Article Supervisor
Yuya Hachimine, CEO

Representative Director of ZENNO GROUP, Inc. known as a leader in the night work industry in Ginza. He worked for 14 years as a black-shirted worker in a high-class club in Ginza, and based on his experience, he provides various services for the industry. In order to improve the inefficient work system, he founded ZENNO GROUP Inc. and has contributed to the development of the industry.
Yuya Hachimine's SNS and related links
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